Many companies have already embraced Lean Startup principles. It's hard to argue with learning from customer feedback and iterating to achieve product-market fit. But how exactly are you supposed to do that?
This discussion covers the following topics:
* Understanding and prioritizing customer needs
* Determining your product's value proposition
* Principles of good User Experience (UX) design
* Validating your product with user testing
* Product analytics
About the Speaker
Dan Olsen is an entrepreneur and product expert. He started his high-tech career managing submarine design and then worked at Intuit where he led product management for Quicken. Dan also led product management at Friendster. He was CEO and cofounder of YourVersion, a personalized news discovery engine startup that won the People's Choice Award at TechCrunch50. Dan currently consults to companies, usually as interim VP of Product for startups. His former clients include Facebook, Box, Hightail (YouSendIt), Chartboost, Epocrates, and One Medical Group. Dan holds a BS in Electrical Engineering from Northwestern, a Master's in Industrial Engineering from Virginia Tech, and an MBA from Stanford.
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The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
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