The same trends and tools that have dramatically raised the quality bar in consumer applications are doing the same thing to corporate IT and enterprise software.
If you haven't heard about 'design thinking' or 'Lean Startup' you probably will soon. The big paradox about these two incredibly powerful ideas is that they're almost universally liked, yet rarely practiced in full. The hardest part is getting started- the rest is easy.
In this webcast, Alex Cowan, CTO of Leonid Systems and author of 'Starting a Tech Business' will get down to the essentials of how the product manager can build an effective foundation for regular application of these ideas within enterprise software and corporate IT environments.
Join this webinar to learn -
* A working definition of these concepts
* How their application differs across different types of companies and lines of business
* How the product manager can incorporate them into the core of what they do in 6 steps
* Tips and tricks for effective practice
About The Speaker
Alex is the CTO of Leonid Systems, an enterprise software startup with offices in the Bay Area, Washington, Toronto and various points abroad. Leonid works with communications and SaaS providers on innovative solutions to leverage and growth their franchise. He's also the Author of 'Starting a Tech Business' (Wiley, 2012), a primer for non-engineers who want to up their game with the latest techniques and foundations concepts in product development. site: www.alexandercowan.com
AIPMM Membership benefits include the national Product Management Educational Conference, regional conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and provide corporate members an assurance that their product professionals are operating at peak performance.
Webinar Series: http://aipmm.com/aipmm_webinars/
Moderated by Cindy F. Solomon, CPM, CPMM
Founder, Global Product Management Talk @ProdMgmtTalk
Global Product Management Talk: http://www.prodmgmttalk.com