Product Managers in high-tech are required to achieve ambitious results through their Sales teams, yet often feel disconnected, intimidated or simply frustrated by the relationship or results achieved …
Product Managers in high-tech are required to achieve ambitious results through their Sales teams, yet often feel disconnected, intimidated or simply frustrated by the relationship or results achieved with those Sales makers and leaders.
This session explores how to change this picture step-by-step by utilizing simple Product Management tools and techniques in order to achieve the results you need, harness the full potential and build lasting relationships with your Sales team.
About the Speaker:
Andre Piazza is a Marketing leader at Dell. His experience as a Product Manager made him a believer in building intelligent products, creating memorable customer experiences and translating these perceptions into user loyalty, increased profits and lasting relationships.
This session is based on the lessons he learned in working with Sales makers while growing B2B and B2C portfolios: the balance of hard and soft skills required to establish credibility, build relationships while being an effective Product Manager. Learn more about Andre at http://linkd.in/andrepiazza. Join the conversation on Twitter at http://bit.ly/FollowAndrePiazza4.
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The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
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