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  • 1. Detroit Tigers
    Social Media Plan
  • 2. Overview of Tigers Current Strategy
    The Detroit Tigers already have a well-developed online strategy & have their name in various social media outlets such as:
    Twitter
    Facebook
    Blogs
    No particular outlet for their services to the local Detroit community
    GOAL: Create an online marketing strategy for the Detroit Tigers community efforts
    Stimulate awareness
    Promote philanthropic activities in the Metro Detroit area
  • 3. Strategy Theme
    Giving back to the community is a huge part of the Detroit Tigers’ baseball organization. In order to promote this part of one of Detroit’s sports leaders, it would be beneficial to:
    Create a separate, integrated social media hub for all of their community outreach programs
    Utilize new social media outlets
    Integrate the already established social media vehicles into the new online marketing strategy
  • 4. Tigers Community Outreach Blog
    Create a community blog where all of the content can be displayed and fans, as well as supporters can post their thoughts
    By creating a separate hub from the MLB Detroit Tigers website, the community efforts can be emphasized and put in the spotlight!
    Posts by the Tigers Communications Team, fans can comment and post their own thoughts and pictures, as well as community efforts
  • 5. Tigers Community Facebook Page
    Create an exclusive Tigers Community Facebook page where the Detroit community can write their own comments and post pictures
    Link back with other current and new social media outlets:
  • Tigers Community YouTube Channel
    Create a Detroit Tigers Community YouTube page for exclusive videos from the players and their efforts in the community
    Fans who participate in various community activities can post and link their own videos to the YouTube site
    The YouTube links can be placed on the Facebook page
  • 9. Tigers Community Guerilla Marketing & Sweepstakes
    Create sweepstakes for those who partake in community services to promote attendance
    Twitter accounts
    Facebook page
    Use guerilla marketing tactics in the downtown Detroit area to promote the new community social media pages
    Magnets
    Other guerilla tactics (ie catapulted t-shirts)
  • 10. Budget and Seasonal Timeline
    The Seasonal spending will be allocated as follows:
    Spring – 30%
    Summer – 25%
    Fall – 25%
    Winter – 20%
  • 11. Measurements & Budget
    When implementing an online media strategy, it is important to make sure that your plan is showing positive results.
    There are many different ways to measure the successfulness of your planthe recommendation of utilizing these tactics will help track the success of this plan:
    Google Analytics
    Technorati
    BackType
  • 12. Summary
    In conclusion, by using these implementations, the Detroit Tigers should successfully promote their community outreach program for their baseball team.
    Tigers Community Outreach Blog
    Tigers Community Facebook Page
    Tigers Community Outreach YouTube Channel
    Tigers Community Outreach Social Media Sweepstakes and Guerilla Marketing
    (All photos courtesy of www.detroit.tigers.mlb.com and self taken)