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Seo Talk Feb/Mar2010

Seo Talk Feb/Mar2010



Optimize for the New Google

Optimize for the New Google



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    Seo Talk Feb/Mar2010 Seo Talk Feb/Mar2010 Presentation Transcript

    • Search Engine Optimization Windsor, Nova Scotia March 2, 2010
    • What is the Internet?
      • How does it work?
      • ...No, it’s not a series of tubes!
      • Search engine versus browser
      • More like a library…
    • What is a Search Engine?
      • How do they work?
      • Why Google?
        • 80 billion searches per month
        • Google has 75-80% of the market
        • People search for everything!
        • Tiddly Winks searched over 10,000 times in December 2009
    • GateKeepers of the Web
      • #1 way people access websites is through search
      • Search engines are the busiest and most used sites on the web
      • Local, global, regional… doesn’t matter
      • Direct Marketing Association: SEO the most important for generating web traffic
      • Why SEO? Simple: make your website easier to find for people seeking what you have to offer.
    • How Does Google Make Money?
      • Why should you care?
      • What does this mean for me?
    • The Three Pillars of SEO
      • Content
        • Words, words, words
      • Links
        • Show Google that you are important
      • Other factors (technical)
        • Hello Google, can you see me?
    • Content
      • Use real language that reflects your offerings.
      • Latent Semantic Indexing
      • Use keyword tools to find appropriate keyword targets.
      • Make your webpage as relevant as possible to your keyword targets.
    • Links
      • How to find and get them?
        • Linkdomain:www.yadayada.com
        • Look at competitors’ websites
        • Do Google searches
        • Create rich content
        • What makes a link “good”?
          • Relevant topic sites
          • Authority sites
          • Relevant Anchor Text
    • Other Factors
      • Technical problems and other issues
        • Google needs to see your site and content in order to index it. Frames, Flash, Java Script, poor navigation… all can pose problems for Google.
        • What the heck is WHOIS?
        • Why does where you are located matter?
    • What Makes a Site Win Top Rank?
        • Competitive challenge
        • Page Rank, Trust Rank
        • Smart targeting of customer groups
        • Well written, well structured copy
        • Copy placement
        • Keyword density
        • Concept clustering
        • Keyword selection and use
        • Removal of technical obstacles
        • Link community size
        • Link community quality
        • Copy growth
        • Penalty factors
        • Search Engine “mood” changes...
      • One of the factors Google is now looking at is visitor satisfaction.
      • Are people engaging with the site?
      • How well laid out is the site Nav?
      • What sort of tools does the site have to enhance user experience?
      • The Point? Make your site as good as possible for your visitor!
    • Think Like Google!
    • Search Means Business
      • Are they finding you first? If not, they're finding your competition... and you lose that customer!
      “ SEO Halifax” – AlphaSearch #1 “ Halifax SEO” – AlphaSearch #1 “ Internet Marketing Halifax” – AIM #1, AlphaSearch #2 “ SEO Moncton” – #1 an Alpha site “ SEO Canada”, etc.
    • Optimize for Who?
    • The Challenge of Search
        • “ Overall, effective SEM requires the integration of many disciplines … a marketer at heart, yet have client service (people) skills... possess copywriting abilities , knowledge of HTML ... understand Web site architecture, usability , and site navigation, and have the technical aptitude to employ sophisticated tools, while also possessing a keen linguistic sense .”
          • from an article about why good search marketers are hard to find.
    • To Be Better, You Need to Do More.
    • Search Hot Spots
    • Search Tail
    • Keyword Research
    • Target Analysis
    • Code Problems?
    • Tracking, Reporting are Key
    • Structured Reporting is Key
    • SkiMontBlanc.com
    • SkiMontBlanc.com