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Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
Seo Talk Feb/Mar2010
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Seo Talk Feb/Mar2010

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Optimize for the New Google

Optimize for the New Google

Published in: Technology, Design
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Transcript

  • 1. Search Engine Optimization Windsor, Nova Scotia March 2, 2010
  • 2. What is the Internet?
    • How does it work?
    • ...No, it’s not a series of tubes!
    • Search engine versus browser
    • More like a library…
  • 3. What is a Search Engine?
    • How do they work?
    • Why Google?
      • 80 billion searches per month
      • Google has 75-80% of the market
      • People search for everything!
      • Tiddly Winks searched over 10,000 times in December 2009
  • 4. GateKeepers of the Web
    • #1 way people access websites is through search
    • Search engines are the busiest and most used sites on the web
    • Local, global, regional… doesn’t matter
    • Direct Marketing Association: SEO the most important for generating web traffic
    • Why SEO? Simple: make your website easier to find for people seeking what you have to offer.
  • 5. How Does Google Make Money?
    • Why should you care?
    • What does this mean for me?
  • 6. The Three Pillars of SEO
    • Content
      • Words, words, words
    • Links
      • Show Google that you are important
    • Other factors (technical)
      • Hello Google, can you see me?
  • 7. Content
    • Use real language that reflects your offerings.
    • Latent Semantic Indexing
    • Use keyword tools to find appropriate keyword targets.
    • Make your webpage as relevant as possible to your keyword targets.
  • 8. Links
    • How to find and get them?
      • Linkdomain:www.yadayada.com
      • Look at competitors’ websites
      • Do Google searches
      • Create rich content
      • What makes a link “good”?
        • Relevant topic sites
        • Authority sites
        • Relevant Anchor Text
  • 9. Other Factors
    • Technical problems and other issues
      • Google needs to see your site and content in order to index it. Frames, Flash, Java Script, poor navigation… all can pose problems for Google.
      • What the heck is WHOIS?
      • Why does where you are located matter?
  • 10. What Makes a Site Win Top Rank?
      • Competitive challenge
      • Page Rank, Trust Rank
      • Smart targeting of customer groups
      • Well written, well structured copy
      • Copy placement
      • Keyword density
      • Concept clustering
      • Keyword selection and use
      • Removal of technical obstacles
      • Link community size
      • Link community quality
      • Copy growth
      • Penalty factors
      • Search Engine “mood” changes...
  • 11. USER EXPERIENCE!
    • One of the factors Google is now looking at is visitor satisfaction.
    • Are people engaging with the site?
    • How well laid out is the site Nav?
    • What sort of tools does the site have to enhance user experience?
    • The Point? Make your site as good as possible for your visitor!
  • 12. Think Like Google!
  • 13. Search Means Business
    • Are they finding you first? If not, they're finding your competition... and you lose that customer!
    “ SEO Halifax” – AlphaSearch #1 “ Halifax SEO” – AlphaSearch #1 “ Internet Marketing Halifax” – AIM #1, AlphaSearch #2 “ SEO Moncton” – #1 an Alpha site “ SEO Canada”, etc.
  • 14. Optimize for Who?
  • 15. The Challenge of Search
      • “ Overall, effective SEM requires the integration of many disciplines … a marketer at heart, yet have client service (people) skills... possess copywriting abilities , knowledge of HTML ... understand Web site architecture, usability , and site navigation, and have the technical aptitude to employ sophisticated tools, while also possessing a keen linguistic sense .”
        • from an article about why good search marketers are hard to find.
  • 16. To Be Better, You Need to Do More.
  • 17. Search Hot Spots
  • 18. Search Tail
  • 19. Keyword Research
  • 20. Target Analysis
  • 21. Code Problems?
  • 22. Tracking, Reporting are Key
  • 23. Structured Reporting is Key
  • 24. SkiMontBlanc.com
  • 25.  
  • 26. SkiMontBlanc.com
  • 27.  

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