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Selling to Humans with Computers
 

Selling to Humans with Computers

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    Selling to Humans with Computers Selling to Humans with Computers Presentation Transcript

    • Selling to Humans with Computers Rob Swick, AlphaSearch AIM 2012Tuesday, June 12, 2012
    • Psychology & Nexialism Social supremecy Computers are people too How to fake authenticity Science can make you rich! = Intrinsic rewards & extrinsic triggersTuesday, June 12, 2012
    • Thanks, Mort “The Internet is a fad.” - Mort Mendelson, circa 1995Tuesday, June 12, 2012
    • Are you a Nexialist?Tuesday, June 12, 2012
    • Are you a Nexialist? ... Grosvenors application of Nexialism rather than the more narrow-minded approaches of the individual scientific and military minds ... prove more effective against the hostile encounters both from outside and within the Space Beagle. He is eventually forced to take control of the ship using a combination of hypnotism, psychology, brainwashing, and persuasion, and saving the ship and our galaxy.Tuesday, June 12, 2012
    • Are you a Nexialist? ... Grosvenors application of Nexialism rather than the more narrow-minded approaches of the individual scientific and military minds ... prove more effective against the hostile encounters both from outside and within the Space Beagle. He is eventually forced to take control of the ship using a combination of hypnotism, psychology, brainwashing, and persuasion, and saving the ship and our galaxy.Tuesday, June 12, 2012
    • Tuesday, June 12, 2012
    • We are not Spock :(Tuesday, June 12, 2012
    • He isn’t eitherTuesday, June 12, 2012
    • Where do decisions come from? We think we’re logical, because it’s healthy for us to believe that. Decisions are emotional - they come from caring. “What you think of you isn’t the truth” (paraphrasing Kate Inglis: today, across the hall).Tuesday, June 12, 2012
    • Go ahead, push my buttonsTuesday, June 12, 2012
    • People are not logical. They have buttons you can (and should) push And choose your graduate advisor really carefully.Tuesday, June 12, 2012
    • Computers are people tooTuesday, June 12, 2012
    • Nice to click youTuesday, June 12, 2012
    • Nice to click you What did we learn? ✓Reciprocity bypasses normal defences ✓Computers are our friendsTuesday, June 12, 2012
    • Wilson was a real sportTuesday, June 12, 2012
    • Stop da puck for me eh?Tuesday, June 12, 2012
    • Which one’s Thelma?Tuesday, June 12, 2012
    • Tuesday, June 12, 2012
    • We see the world in a personal-social frameTuesday, June 12, 2012
    • Science can make you richTuesday, June 12, 2012
    • Applied behaviorismTuesday, June 12, 2012
    • Tuesday, June 12, 2012
    • Tuesday, June 12, 2012
    • Buys his gas here because the pump doesn’t slow to a crawl for the last dollarTuesday, June 12, 2012
    • Small reasons mean big money Easier? (Google, Amazon, Dell, Kijiji) More social motivators? (Facebook, Toms Shoes) More triggers? (Hotmail, Facebook, Farmville) Better in a small but impactful way? (Instagram)Tuesday, June 12, 2012
    • Intrinsic and extrinsic motivatorsTuesday, June 12, 2012
    • Joe Girard: #1 Salesman... in the world. Ever.Tuesday, June 12, 2012
    • Can we fake authenticy?Tuesday, June 12, 2012
    • Can we fake authenticy? Character?Tuesday, June 12, 2012
    • Facebook is good... very good...Tuesday, June 12, 2012
    • An animal model of computer addiction?Tuesday, June 12, 2012
    • Why does character matter so much? Or does it?Tuesday, June 12, 2012
    • “people aren’t really engaged unless they’re talking about plot and characters rather than hype and actors”. - BrandintelTuesday, June 12, 2012
    • Groupon & Gamification What’s the problem with Groupon? ➡ Extrinsic motivation is fleeting ➡ When the trigger goes away, the customers go awayTuesday, June 12, 2012
    • Some questions... 1.Are my triggers salient and timely? 2.Am I making it incredibly, stupidly easy? What is the greatest obstacle? 3.Is this a motivated audience?Tuesday, June 12, 2012
    • Questions?Tuesday, June 12, 2012