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Equals6 aim conference slides

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Transcript

  • 1. Building a Social Community Andy Osburn @Equals6CEO
  • 2. The E6 StoryEquals6 was my wife’s idea
  • 3. What is E6? Equals6 is aStudent Talent Community
  • 4. The ProblemTraditional recruiting – low success - high cost/risk • Job Boards < 10% success rate • Career Fairs < 4% success rate • Job Boards - $678 cost per hire • Career Fairs - $369 cost per hire
  • 5. The Student Environment• 73% have used social media to search for jobs• 43% want to use social media, compared to: • 8% who preferred a company website • 13% who would rather use a career fair• 80% would research a recruiter’s overture on asocial networking site• 84% would join a company-established socialnetworking group
  • 6. The SolutionSocial networking. Targeted, interactive and cost-effective. For new grads, it’s a part of daily life.Facebook is for fun. Profiles are socialLinkedIn is for experienced professionalsFor students and new grads the right fit is
  • 7. Student Adoption
  • 8. Employers & SchoolsEmployersSchools
  • 9. Building a Community•Successful Social Networks build on physicalSuccessful Social Networks build on physicalnetworks• What makes a good community? • Personality • Authenticity • Engagement • Dynamic Content • Make it social – fun – interesting • Make it sticky
  • 10. Building a Community• Understand your customer/community – who do you want to reach?• Research and understand what’s important to your community• Look at your Social Media options and how they can reach your market• Craft your message – what can you offer?
  • 11. Building the CommunityThree basic strategies • Community Engagement Management • Gamification • Content Production
  • 12. E6 Community BuildingCommunity Engagement • E6 Community Managers • E6 Campus Ambassadors • E6 Top-Talent ScholarshipsGamification • E6 Certification • ContestsContent Production • Blog • Career Resources • E6 CEO Mentorship Series

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