Tim BousquetUsing Twitter to Build Identity
Introduction               Me
Je suis americain
California StateUniversity, Chico
My degree from Chico State:
Duffy’s Tavern
Ashland, Oregon
Arkansas
Searcy, Arkansas
Then:Stuff Happened
My one truejournalistic passion:
My one truejournalistic passion: Municipalgovernment
Why I love City Hall
Why I love City Hall• Beat reporter: where the real work of  journalism happens
Why I love City Hall• Beat reporter: where the real work of  journalism happens• City politicians are closest to the people
Why I love City Hall• Beat reporter: where the real work of  journalism happens• City politicians are closest to the peopl...
Why I love City Hall• Beat reporter: where the real work of  journalism happens• City politicians are closest to the peopl...
Why I love City Hall• Beat reporter: where the real work of  journalism happens• City politicians are closest to the peopl...
My job is to bring my understanding of        City Hall to the public
My job is to bring my understanding of        City Hall to the public
Bousquet’s Theoretical Approach to Optimal  Twitter Interaction:
Bousquet’s Theoretical Approach to Optimal  Twitter Interaction: Fucking off
City councillive-blogging!
City council         live-blogging!• Following the action
City council         live-blogging!• Following the action• A cast of characters
City council         live-blogging!• Following the action• A cast of characters• Explaining issues & background
City council         live-blogging!• Following the action• A cast of characters• Explaining issues & background• A bit of ...
City council         live-blogging!• Following the action• A cast of characters• Explaining issues & background• A bit of ...
Cast of Characters        • Chews marbles        • It really sucks to live in        Fall River
• Good lefty politics                          • Went to Sweden to                          have even better lefty        ...
• “Here we go again...”• Remarkable resemblanceto Mr. Potter
Remarkable resemblanceto some crazy right-wing  climate change-denier    farmer living in the   Musquodoboit Valley
• Sees himself as a statesman• Waves arms, speaks Latin
• cries
• screams incoherently,throws cats
Other observations
Other observations• Council starts with a prayer
Other observations• Council starts with a prayer• Regular uncertainty about procedure
Other observations• Council starts with a prayer• Regular uncertainty about procedure• Personality conflicts reflect differe...
Other observations• Council starts with a prayer• Regular uncertainty about procedure• Personality conflicts reflect differe...
Trade Centre Math: How much would betoo much to spend on  a new convention       centre?
A. Our in-house delegate projections validate every   convention centre fantasy we’ve ever had
A. Our in-house delegate projections validate every   convention centre fantasy we’ve ever hadB. There are an infinite numb...
A. Our in-house delegate projections validate every   convention centre fantasy we’ve ever hadB. There are an infinite numb...
A. Our in-house delegate projections validate every   convention centre fantasy we’ve ever hadB. There are an infinite numb...
What’s the point?
What’s the point?• To have fun, i.e., “fucking off”
What’s the point?• To have fun, i.e., “fucking off”• To engage readers
What’s the point?• To have fun, i.e., “fucking off”• To engage readers• To maybe inform people a bit more than  they were ...
Engaging other people
Engaging other people• Nobody wants to read a bunch of one-  directional spam
Engaging other people• Nobody wants to read a bunch of one-  directional spam• It doesn’t work if you’re not talking with ...
Engaging other people• Nobody wants to read a bunch of one-  directional spam• It doesn’t work if you’re not talking with ...
Twitter #FAIL
Who’s doing it right:
Take-aways:
Take-aways:•   Don’t be spam
Take-aways:•   Don’t be spam•   Have conversations
Take-aways:•   Don’t be spam•   Have conversations•   Respond to questions/    complaints
Take-aways:•   Don’t be spam•   Have conversations•   Respond to questions/    complaints•   Better to not be on    Twitte...
Take-aways:•   Don’t be spam•   Have conversations•   Respond to questions/    complaints•   Better to not be on    Twitte...
Caveats:
Caveats:•   It’s only Twitter
Caveats:•   It’s only Twitter•   I’m a journalist, and get    paid to write
Caveats:•   It’s only Twitter•   I’m a journalist, and get    paid to write•   I’m selling a brand, not a    product
Caveats:•   It’s only Twitter•   I’m a journalist, and get    paid to write•   I’m selling a brand, not a    product•   WT...
Caveats:•   It’s only Twitter•   I’m a journalist, and get    paid to write•   I’m selling a brand, not a    product•   WT...
Questions? Insults? Drinks?
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    1. 1. Tim BousquetUsing Twitter to Build Identity
    2. 2. Introduction Me
    3. 3. Je suis americain
    4. 4. California StateUniversity, Chico
    5. 5. My degree from Chico State:
    6. 6. Duffy’s Tavern
    7. 7. Ashland, Oregon
    8. 8. Arkansas
    9. 9. Searcy, Arkansas
    10. 10. Then:Stuff Happened
    11. 11. My one truejournalistic passion:
    12. 12. My one truejournalistic passion: Municipalgovernment
    13. 13. Why I love City Hall
    14. 14. Why I love City Hall• Beat reporter: where the real work of journalism happens
    15. 15. Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people
    16. 16. Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people• Councillors reflect the broader community
    17. 17. Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people• Councillors reflect the broader community• The concerns of the community get played out in City Hall
    18. 18. Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people• Councillors reflect the broader community• The concerns of the community get played out in City Hall• When we report on city council, we’re reporting on ourselves
    19. 19. My job is to bring my understanding of City Hall to the public
    20. 20. My job is to bring my understanding of City Hall to the public
    21. 21. Bousquet’s Theoretical Approach to Optimal Twitter Interaction:
    22. 22. Bousquet’s Theoretical Approach to Optimal Twitter Interaction: Fucking off
    23. 23. City councillive-blogging!
    24. 24. City council live-blogging!• Following the action
    25. 25. City council live-blogging!• Following the action• A cast of characters
    26. 26. City council live-blogging!• Following the action• A cast of characters• Explaining issues & background
    27. 27. City council live-blogging!• Following the action• A cast of characters• Explaining issues & background• A bit of commentary
    28. 28. City council live-blogging!• Following the action• A cast of characters• Explaining issues & background• A bit of commentary• Most important: engaging readers
    29. 29. Cast of Characters • Chews marbles • It really sucks to live in Fall River
    30. 30. • Good lefty politics • Went to Sweden to have even better lefty politics • Picture her sitting with Sandinistas passing a bong aroundWatts: Bottled water isworse than14 Hitlers
    31. 31. • “Here we go again...”• Remarkable resemblanceto Mr. Potter
    32. 32. Remarkable resemblanceto some crazy right-wing climate change-denier farmer living in the Musquodoboit Valley
    33. 33. • Sees himself as a statesman• Waves arms, speaks Latin
    34. 34. • cries
    35. 35. • screams incoherently,throws cats
    36. 36. Other observations
    37. 37. Other observations• Council starts with a prayer
    38. 38. Other observations• Council starts with a prayer• Regular uncertainty about procedure
    39. 39. Other observations• Council starts with a prayer• Regular uncertainty about procedure• Personality conflicts reflect different opinions and ideals in the community
    40. 40. Other observations• Council starts with a prayer• Regular uncertainty about procedure• Personality conflicts reflect different opinions and ideals in the community• People care about stuff
    41. 41. Trade Centre Math: How much would betoo much to spend on a new convention centre?
    42. 42. A. Our in-house delegate projections validate every convention centre fantasy we’ve ever had
    43. 43. A. Our in-house delegate projections validate every convention centre fantasy we’ve ever hadB. There are an infinite number of Toronto businessmen who want to come here to hit on college students at the Lower Deck
    44. 44. A. Our in-house delegate projections validate every convention centre fantasy we’ve ever hadB. There are an infinite number of Toronto businessmen who want to come here to hit on college students at the Lower DeckC. We’ve learned all the lessons from the concert scandal & will never lose another penny of taxpayer money-- double pinky promise
    45. 45. A. Our in-house delegate projections validate every convention centre fantasy we’ve ever hadB. There are an infinite number of Toronto businessmen who want to come here to hit on college students at the Lower DeckC. We’ve learned all the lessons from the concert scandal & will never lose another penny of taxpayer money-- double pinky promiseD. Why do you hate Halifax?
    46. 46. What’s the point?
    47. 47. What’s the point?• To have fun, i.e., “fucking off”
    48. 48. What’s the point?• To have fun, i.e., “fucking off”• To engage readers
    49. 49. What’s the point?• To have fun, i.e., “fucking off”• To engage readers• To maybe inform people a bit more than they were before
    50. 50. Engaging other people
    51. 51. Engaging other people• Nobody wants to read a bunch of one- directional spam
    52. 52. Engaging other people• Nobody wants to read a bunch of one- directional spam• It doesn’t work if you’re not talking with people-- listening and responding
    53. 53. Engaging other people• Nobody wants to read a bunch of one- directional spam• It doesn’t work if you’re not talking with people-- listening and responding• You can’t talk with other people if you’re not following them
    54. 54. Twitter #FAIL
    55. 55. Who’s doing it right:
    56. 56. Take-aways:
    57. 57. Take-aways:• Don’t be spam
    58. 58. Take-aways:• Don’t be spam• Have conversations
    59. 59. Take-aways:• Don’t be spam• Have conversations• Respond to questions/ complaints
    60. 60. Take-aways:• Don’t be spam• Have conversations• Respond to questions/ complaints• Better to not be on Twitter than to do it bad
    61. 61. Take-aways:• Don’t be spam• Have conversations• Respond to questions/ complaints• Better to not be on Twitter than to do it bad• Have fun
    62. 62. Caveats:
    63. 63. Caveats:• It’s only Twitter
    64. 64. Caveats:• It’s only Twitter• I’m a journalist, and get paid to write
    65. 65. Caveats:• It’s only Twitter• I’m a journalist, and get paid to write• I’m selling a brand, not a product
    66. 66. Caveats:• It’s only Twitter• I’m a journalist, and get paid to write• I’m selling a brand, not a product• WTFDIK?
    67. 67. Caveats:• It’s only Twitter• I’m a journalist, and get paid to write• I’m selling a brand, not a product• WTFDIK?• Maybe some other approach works for you
    68. 68. Questions? Insults? Drinks?
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