Aim presentation

Tim BousquetUsing Twitter to Build Identity

Introduction Me

Je suis americain

California StateUniversity, Chico

My degree from Chico State:

Duffy’s Tavern

Ashland, Oregon

Arkansas

Searcy, Arkansas

Then:Stuff Happened

My one truejournalistic passion:

My one truejournalistic passion: Municipalgovernment

Why I love City Hall

Why I love City Hall• Beat reporter: where the real work of journalism happens

Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people

Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people• Councillors reﬂect the broader community

Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people• Councillors reﬂect the broader community• The concerns of the community get played out in City Hall

Why I love City Hall• Beat reporter: where the real work of journalism happens• City politicians are closest to the people• Councillors reﬂect the broader community• The concerns of the community get played out in City Hall• When we report on city council, we’re reporting on ourselves

My job is to bring my understanding of City Hall to the public

Bousquet’s Theoretical Approach to Optimal Twitter Interaction:

Bousquet’s Theoretical Approach to Optimal Twitter Interaction: Fucking off

City councillive-blogging!

City council live-blogging!• Following the action

City council live-blogging!• Following the action• A cast of characters

City council live-blogging!• Following the action• A cast of characters• Explaining issues & background

City council live-blogging!• Following the action• A cast of characters• Explaining issues & background• A bit of commentary

City council live-blogging!• Following the action• A cast of characters• Explaining issues & background• A bit of commentary• Most important: engaging readers

Cast of Characters • Chews marbles • It really sucks to live in Fall River

• Good lefty politics • Went to Sweden to have even better lefty politics • Picture her sitting with Sandinistas passing a bong aroundWatts: Bottled water isworse than14 Hitlers

• “Here we go again...”• Remarkable resemblanceto Mr. Potter

Remarkable resemblanceto some crazy right-wing climate change-denier farmer living in the Musquodoboit Valley

• Sees himself as a statesman• Waves arms, speaks Latin

• cries

• screams incoherently,throws cats

Other observations

Other observations• Council starts with a prayer

Other observations• Council starts with a prayer• Regular uncertainty about procedure

Other observations• Council starts with a prayer• Regular uncertainty about procedure• Personality conﬂicts reﬂect different opinions and ideals in the community

Other observations• Council starts with a prayer• Regular uncertainty about procedure• Personality conﬂicts reﬂect different opinions and ideals in the community• People care about stuff

Trade Centre Math: How much would betoo much to spend on a new convention centre?

A. Our in-house delegate projections validate every convention centre fantasy we’ve ever had

A. Our in-house delegate projections validate every convention centre fantasy we’ve ever hadB. There are an inﬁnite number of Toronto businessmen who want to come here to hit on college students at the Lower Deck

A. Our in-house delegate projections validate every convention centre fantasy we’ve ever hadB. There are an inﬁnite number of Toronto businessmen who want to come here to hit on college students at the Lower DeckC. We’ve learned all the lessons from the concert scandal & will never lose another penny of taxpayer money-- double pinky promise

A. Our in-house delegate projections validate every convention centre fantasy we’ve ever hadB. There are an inﬁnite number of Toronto businessmen who want to come here to hit on college students at the Lower DeckC. We’ve learned all the lessons from the concert scandal & will never lose another penny of taxpayer money-- double pinky promiseD. Why do you hate Halifax?

What’s the point?

What’s the point?• To have fun, i.e., “fucking off”

What’s the point?• To have fun, i.e., “fucking off”• To engage readers

What’s the point?• To have fun, i.e., “fucking off”• To engage readers• To maybe inform people a bit more than they were before

Engaging other people

Engaging other people• Nobody wants to read a bunch of one- directional spam

Engaging other people• Nobody wants to read a bunch of one- directional spam• It doesn’t work if you’re not talking with people-- listening and responding

Engaging other people• Nobody wants to read a bunch of one- directional spam• It doesn’t work if you’re not talking with people-- listening and responding• You can’t talk with other people if you’re not following them

Twitter #FAIL

Who’s doing it right:

Take-aways:

Take-aways:• Don’t be spam

Take-aways:• Don’t be spam• Have conversations

Take-aways:• Don’t be spam• Have conversations• Respond to questions/ complaints

Take-aways:• Don’t be spam• Have conversations• Respond to questions/ complaints• Better to not be on Twitter than to do it bad

Take-aways:• Don’t be spam• Have conversations• Respond to questions/ complaints• Better to not be on Twitter than to do it bad• Have fun

Caveats:

Caveats:• It’s only Twitter

Caveats:• It’s only Twitter• I’m a journalist, and get paid to write

Caveats:• It’s only Twitter• I’m a journalist, and get paid to write• I’m selling a brand, not a product

Caveats:• It’s only Twitter• I’m a journalist, and get paid to write• I’m selling a brand, not a product• WTFDIK?

Caveats:• It’s only Twitter• I’m a journalist, and get paid to write• I’m selling a brand, not a product• WTFDIK?• Maybe some other approach works for you

Questions? Insults? Drinks?

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Aim presentation

by aimconference on Jun 12, 2012

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