Common 2009  Social Media   Practices That Rock  Marty Weintraub www.aimClearBlog.com  marty@aimClear.com
Research! (Oh My…) Twitter is to Virility  As SEO is To PPC
www.aimClearBlog.com
  Use PPC For SEO  Multivariate Testing? <ul><li>PPC Moves Much Faster & Is Precise/Controllable </li></ul><ul><li>Prove F...
Matthew Inman @ Some Other Conference “ Auditing Sleazy Linkbait ”
 
 
 
 
BUZZER!  Incredible Tool To  Prove Marketing Messages!  <ul><li>Twitter Gets  Faster Feedback  Than Blogs </li></ul><ul><l...
TweetDeck  For Stunning Demographic Filtering
Publishing  “Properly”  Means  Input Content  to  Grid <ul><li>Intersection  of CMS & Social  Media </li></ul><ul><li>CMS ...
 
 
 
Auto Push  to Twitter Accounts
Wire Up Facebook Accounts  Subscribe to Feed  (Pull)
Great Marketing Starts with  Your Team Members <ul><li>Inside Out Strategy </li></ul><ul><li>Audit Inner Corporate Marketi...
Do The Math <ul><li>5000  “Friends”  (First Degree of Separation) </li></ul><ul><li>New Metric =  Social Impressions </li>...
Second  Degree of Separation <ul><li>Each With Average 500 Friends </li></ul><ul><li>2.5 Million Potential Social Impressi...
Crappy Sock Puppets  Are Dead!  Long Live Professional Avatars <ul><li>Actual Engaged Ambassadors </li></ul><ul><li>No Fak...
Be Authentic & Incredibly Holistic , Using Your Actual Name or Not
Social Media Won’t Help Make Friends  If You’re Not Likeable Don’t Be a Dick!
[email_address]
Common 2009  Social Media   Practices That Rock  Marty Weintraub www.aimClearBlog.com  marty@aimClear.com
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aimClear (Marty Weintraub) presents regarding social media and using twitter as a demographic research tool. "PPC is to SEO as Twitter is to linkbait."

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Sesny2009 Smo Deck

  1. 1. Common 2009 Social Media Practices That Rock Marty Weintraub www.aimClearBlog.com marty@aimClear.com
  2. 2. Research! (Oh My…) Twitter is to Virility As SEO is To PPC
  3. 3. www.aimClearBlog.com
  4. 4.   Use PPC For SEO Multivariate Testing? <ul><li>PPC Moves Much Faster & Is Precise/Controllable </li></ul><ul><li>Prove Funnels, Conversion, Design, etc… </li></ul><ul><li>Validates Marketer’s Instincts </li></ul><ul><li>Then Turn Off PPC…or Not. </li></ul>
  5. 5. Matthew Inman @ Some Other Conference “ Auditing Sleazy Linkbait ”
  6. 10. BUZZER! Incredible Tool To Prove Marketing Messages! <ul><li>Twitter Gets Faster Feedback Than Blogs </li></ul><ul><li>Prove Ideas, Virulence , Messages, etc… </li></ul><ul><li>Validates Marketer’s Instincts </li></ul><ul><li>Use the Idea…or Not </li></ul><ul><li>Massive Research Tool </li></ul>
  7. 11. TweetDeck For Stunning Demographic Filtering
  8. 12. Publishing “Properly” Means Input Content to Grid <ul><li>Intersection of CMS & Social Media </li></ul><ul><li>CMS Feeds, Been Important For Years </li></ul><ul><li>“ Blog, WordPress, etc…” </li></ul><ul><li>Now Pre-Wire Powerful “Personal Distribution Networks” </li></ul><ul><li>Touch Millions of Users Quickly </li></ul>
  9. 16. Auto Push to Twitter Accounts
  10. 17. Wire Up Facebook Accounts Subscribe to Feed (Pull)
  11. 18. Great Marketing Starts with Your Team Members <ul><li>Inside Out Strategy </li></ul><ul><li>Audit Inner Corporate Marketing Team </li></ul><ul><li>Identify Insiders ALREADY Active </li></ul><ul><li>Push to Twitter & Pull Into Facebook </li></ul><ul><li>Expand “Inner Circle” </li></ul><ul><li>Give Them Great Reasons To Care </li></ul>
  12. 19. Do The Math <ul><li>5000 “Friends” (First Degree of Separation) </li></ul><ul><li>New Metric = Social Impressions </li></ul>
  13. 20. Second Degree of Separation <ul><li>Each With Average 500 Friends </li></ul><ul><li>2.5 Million Potential Social Impressions </li></ul><ul><ul><li>Any Single User Could Break Your Server </li></ul></ul>
  14. 21. Crappy Sock Puppets Are Dead! Long Live Professional Avatars <ul><li>Actual Engaged Ambassadors </li></ul><ul><li>No Fake LinkedIn or Facebook “People” </li></ul><ul><li>Pseudonyms Make Business Sense Sometimes </li></ul><ul><li>Don’t Be a Candy Ass </li></ul>
  15. 22. Be Authentic & Incredibly Holistic , Using Your Actual Name or Not
  16. 23. Social Media Won’t Help Make Friends If You’re Not Likeable Don’t Be a Dick!
  17. 24. [email_address]
  18. 25. Common 2009 Social Media Practices That Rock Marty Weintraub www.aimClearBlog.com marty@aimClear.com
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