• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Windows Phone Developer Story
 

Windows Phone Developer Story

on

  • 1,889 views

Personal experiences developing for Windows Phone and related areas.

Personal experiences developing for Windows Phone and related areas.

Statistics

Views

Total Views
1,889
Views on SlideShare
1,885
Embed Views
4

Actions

Likes
1
Downloads
26
Comments
0

3 Embeds 4

http://www.linkedin.com 2
http://paper.li 1
http://twitter.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Windows Phone Developer Story Windows Phone Developer Story Presentation Transcript

    • Windows PhoneDeveloper Story
      Alan Mendelevič
      AdDuplex, amCharts
      ailon@ailon.org
      @ailon
    • @ailon
    • (Personal) [Hi]story
    • Prehistory
      In professional software development since 1995
      .NET developer since 2001 (beta)
      WPF & Silverlight developer since 2008
    • Mobile development “experience”
      Downloaded Symbian SDK in 2005
      Read a book on Windows Mobile development in 2007
    • The Road to Windows Phone
    • January 2010 – MIX10k
      Won a trip to MIX10 conference with Silverlight 3 game called Tic-Tac-Toe 3D
    • February 2010 – MWC 2010
      Windows Phone 7 Series announced at Mobile World Congress in Barcelona
      Developer story to be detailed at MIX10
    • March 2010 – Silverlight and XNA
      Silverlight and XNA announced as developer platforms for Windows Phone before MIX10
    • Excited!
    • March 2010 – MIX10
    • Can’t let go
      Following #wp7dev community on twitter
      Blogs
      Events
    • August 2010 – amCharts Quick Charts
      Open source charting controls for Windows Phone released
      http://wpf.amcharts.com/quick
    • November 2010
      Purchased LG Optimus 7 phone
      ChevronWP7 released
    • December 2010 – Tic-Tac-Toe 3D
      Port of web (Silverlight 3) version
      Published through a virtual friend in Germany
    • December 2010
      Pushing for wider Marketplace expansion
      Created a developer survey for Brandon Watson (Director of Developer Experience, Microsoft)
      International Windows Phone 7 App Marketplace Petition (1600+ signatures)http://petol.org/wp7intl
    • January 2011 – AdDuplex
      Launched AdDuplex – ad exchange network for Windows Phone apps
    • February 2011 – Mango
      Next major release of Windows Phone OS code-named Mango announced at Mobile World Congress 2011
    • March 2011
      Speaking at Login 2011 and other events
      Yalla Apps announced
    • April 2011 – MIX11
    • May 2011 – ToMetric
      User experience oriented unit converter
      Reuses core logic code from web site developed last year
      Published through Yalla Apps
    • May 2011
      Interview on Windows Phone Dev Podcast
      Speaking at Mobile Monday
    • Development experience & tools
    • Great and free tools
      Expression Blend, Visual Studio, XNA Studio
      http://create.msdn.com
    • Expression Blend
    • Great tools
      “Truth be told, I had fun with the Windows Phone SDK. Whereas the Android tools and APIs frustrated me to no end, I had little trouble picking up Windows Phone and translating many of the paradigms and lessons I’ve learned on the Apple platform to Microsoft’s”
      Justin Williams, iOS developer
      http://carpeaqua.com/2011/01/02/from-iphone-to-windows-phone-7/
      “The more I make things with the WP7 SDK, the more I like it. I feel safe writing all the XAML from scratch”
      “… I'd certainly prefer it to Android's SDK”
      StevenTroughton-Smith, iOS developer
      https://twitter.com/#!/stroughtonsmith/status/67125106463350784
      https://twitter.com/#!/stroughtonsmith/status/67130744719409152
      “It’ll take me 2 to 4 times as long to build a similar app in iOS versus Windows Phone.”
      Kelly White
      Yet Another Podcast #33
      “I am a Java Profesional by day, #wp7dev and #android game developer by night. I prefer WP7 over Android.”
      AndrewPostma
      http://twitter.com/#!/AndrewKPostma/status/70501048619507712
    • Some issues
      Limited APIs in current version (no sockets, no raw camera access, no local DB, etc.)
      Some performance issues (lists)
      No multitasking
      All (supposedly) solved in Mango
    • Experience developing Tic-Tac-Toe 3D
      From web to phone in 10 minutes
      Tombstoning – substantial amount of time to implement
      Adapting for touch
      Publishing via a virtual friend
    • Marketing, Distribution, Monetization
    • Marketing channels
      Twitter #wp7
      Windows Phone blogs
      wpcentral.com
      wmpoweruser.com
      1800pocketpc.com (bestwp7games.com)
      Podcasts
      Windows Phone Dev Podcast
      Windows Phone Radio
    • Distribution
      Official Windows Phone Marketplace – inaccessible to Lithuanian developers
      Global Publishing Partners
      appamarket.com – recommended by Microsoft for CEE
      YallaApps.com – focus on MEA region
      Friends, family, business partners
    • Monetization: Free vs. Paid
      Free get 10x more downloads than paid (even with fully functional trials)
      Paid apps with trials get 70% more purchases than without trials
      Free with ads works better for long running apps (for US developers)
    • Monetization: Advertising
      Microsoft’s pubCenter
      Pays by impression
      US-only (expanding this year)
      Google AdMob, Smaato, etc.
      Pay by click
    • Monetization: Public info
      $200-400 per dayElbert Perez (11 games)http://www.occasionalgamer.com/
      $28,000 in 4 monthsRichard Foster (14+ apps)http://advertising.microsoft.com/foster-windows7apps
      $30Alan Mendelevich ;)
    • Ad Exchange – promote apps for free
      Advertising – commercial ad campaigns
      Mixed model – exchange + monetization
    • Why develop for Windows Phone?
    • Easier to get to the top
      Huge market
      Small market
      VS
      Small player
      Huge player
    • Market share WILL grow
      Nokia
      Basically no missing features in Mango
      Heavy investments from Microsoft
    • Tools are great and getting better
      Accelerometer/gyroscope emulation
      GPS emulation
      Profiler
    • Great community
      Large and friendly community on Twitter (#wp7dev, #wpdev)
      Active forums at App Hub http://create.msdn.com
      Accessible product teams
      Intersects with general Silverlight and .NET communities
    • Summary
      Modern platform which is a joy to develop for
      In it for a long run
      Main pain-point: distribution and consumption in Lithuania
    • Thank you!
    • @ailon
      ailon@ailon.org
      devblog.ailon.org
    • Image sources
      http://www.flickr.com/photos/digital-noise/3725891305/
      http://www.maxima.lt
      http://www.flickr.com/photos/tonyjcase/2591754028/