Basic Training for Link Building and Search engine Optimization


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Basic Training for Link Building and Search engine Optimization

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Basic Training for Link Building and Search engine Optimization

  1. 1. LEARNING BASIC LINK BUILDING and SEARCH ENGINE OPTIMIZATION <br />April 08, 2010<br />1<br />
  2. 2. Module 1 – Basic Link Building<br />Module 2 – Basic SEO<br />What you need to know?<br />This training is all about:<br />2<br />
  3. 3. <ul><li>Is the process of increasing your sites popularity by increasing the number of incoming links pointing to your site.</li></ul> What is Link Popularity?<br /><ul><li>A measure of the quantity and quality of sites that link to your site.</li></ul> What is a Link?<br /><ul><li>This is the internets currency</li></ul>Module 1: What is Link Building<br />3<br />
  4. 4. Module 2: What is SEO(Search Engine Optimization <br /><ul><li>Is the process of attracting a large number of visitors and improve a website by ranking in the search result of a search engine coz the higher a website ranks in the result of a search the greater the chance that the site will be visited.</li></ul>Increase traffic = Increase sales<br />4<br />
  5. 5. What to do in order to be no.1 in Google?<br />What link building strategy and SEO strategy to apply?<br />What are the SEO tools to use?<br />How to do the link building process?<br />What is Google analytics?<br />How to choose a keyword?<br />What is Onpage SEO?<br />What is Organic SEO?<br />How to increase your sites page rank?<br />What is the effect of spamming?<br />Manual Link Building VS Automatic Link Building<br />What you need to know?<br />5<br />
  6. 6. What to do in order to be no.1 in Google?<br /><ul><li>Build good quality links
  7. 7. Create unique contents/articles
  8. 8. Use proper and target keywords
  9. 9. Create SEO friendly website
  10. 10. Apply link building and SEO</li></ul>No.1 in Google<br />6<br />
  11. 11. What link building strategy and SEO strategy to apply?<br />LB StrategySEO<br /><ul><li>Directory submission - Title(keywords/tags)
  12. 12. Social Bookmarking - Description Title(keywords/tags)
  13. 13. Article Submission - Target Keywords/Tags
  14. 14. Press Release Submission - Content Strategy
  15. 15. Forum Posting
  16. 16. Video Submission
  17. 17. Link Exchange
  18. 18. Blog Comments
  19. 19. Blogs Posts
  20. 20. Web 2.0 / 3.0</li></ul>Link Building Strategy and SEO Strategy<br />7<br />
  21. 21. SEO Tools<br />What are the SEO tools to use? <br />Firefox Plugins<br /><ul><li>Seoquake -
  22. 22. SEO for Firefox -
  23. 23. Search Status -</li></ul>Keyword Research<br /><ul><li>Google Adword Keyword Tool -
  24. 24. Google Search Base Keyword Tool -
  25. 25. WordTracker -
  26. 26. SEO Book Keyword Suggestion Tool -</li></ul>XML Generator - W3 Validator -<br />Google Analytics - <br />Google Webmaster Tools -<br />8<br />
  27. 27. How to do the link building process?<br />2 Ways<br />Manual – input queries on the search box while collecting and searching for sites and link partners.<br />Sample: Collecting Queries – (add link + directory)<br /> Searching Queries – (<br />Automated – using automatic submitters and posters<br />Sample: WebCEO, IBP Arelis<br />Link Building Process<br />9<br />
  28. 28. Google Analytics<br />What is Google analytics?<br />- is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc.<br />10<br />
  29. 29. How to choose a keyword?<br /><ul><li>think about who is your target audience
  30. 30. think of the primary focus of your website will be
  31. 31. list down words and phrases that you think people might type into search engines
  32. 32. should have at least three related keyword phrases specifically
  33. 33. use your keywords throughout your contents with sense
  34. 34. don’t search for keywords that are so competitive
  35. 35. It’s good to use misspelled words
  36. 36. be creative in choosing your keywords and don’t repeat keywords redundantly</li></ul>Keyword Research<br />11<br />
  37. 37. What is Onpage SEO?<br />"On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic.<br />On Page Elements: <br />On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example: <br />In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags. <H1>SEO Company</H1> HTML Tags In the second version, It was placed between bold tags. <b>SEO Company</b> HTML tags. <br />In the third version, it was placed between emphasize tags. <em>SEO Company</em> HTML tags. <br />Onpage SEO<br />12<br />
  38. 38. What is Organic SEO?<br /><ul><li>Organic SEO (search engine optimization) encompasses the philosophy of presenting quality and value for the searchers.  No deceptive tricks are used to trick anyone to visit. And besides - you don't want just visitors - you want targeted potential customers.  Interestingly organic seo is also widely called ethical seo - for obvious reasons.</li></ul>2 Techniques:<br />On-site Optimizing – whose main concern is the presentation of quality content.  It should be informative, interesting and useful. <br />Off-site Optimizing – which deals with promotion and marketing your business on other urls. Keyword-rich links are submitted to search engines and directories.<br />Organic SEO<br />13<br />
  39. 39. How to increase your sites page rank?<br /><ul><li>Link to sites with high PR
  40. 40. Link to related sites
  41. 41. Post signatures to forums and get involve
  42. 42. Submit site to search engine directories
  43. 43. Publish articles
  44. 44. Increase your backlinks</li></ul>Page Rank<br />14<br />
  45. 45. What is the effect of spamming?<br /><ul><li>Drags negative effect to you site’s reputation
  46. 46. You’ll get banned</li></ul>Spamming<br />15<br />
  47. 47. Manual Link Building Vs Automatic Link Building<br /><ul><li>Manual Link Building - is very tedious and time consuming but has good results.
  48. 48. Automatic Link Building - uses a script to submit the site one by one into the most relevant category but sometimes sites are not related</li></ul>Manual Vs Automatic<br />16<br />
  49. 49. The End<br />Thank you very much for the time in reading the modules about learning basic link building and search engine optimization.<br />Prepared by: <br />Belocura, Amelia B.<br />SEO Specialist / VA<br />17<br />