Is the process of increasing your sites popularity by increasing the number of incoming links pointing to your site.
What is Link Popularity?
A measure of the quantity and quality of sites that link to your site.
What is a Link?
This is the internets currency
Module 1: What is Link Building 3
Module 2: What is SEO(Search Engine Optimization
Is the process of attracting a large number of visitors and improve a website by ranking in the search result of a search engine coz the higher a website ranks in the result of a search the greater the chance that the site will be visited.
Increase traffic = Increase sales 4
What to do in order to be no.1 in Google? What link building strategy and SEO strategy to apply? What are the SEO tools to use? How to do the link building process? What is Google analytics? How to choose a keyword? What is Onpage SEO? What is Organic SEO? How to increase your sites page rank? What is the effect of spamming? Manual Link Building VS Automatic Link Building What you need to know? 5
SEO Book Keyword Suggestion Tool - http://tools.seobook.com/keyword-tools/seobook/
XML Generator - http://www.xml-sitemaps.com/ W3 Validator - http://validator.w3.org/ Google Analytics - http://www.google.com/analytics/ Google Webmaster Tools - http://www.google.com/webmasters/ 8
How to do the link building process? 2 Ways Manual – input queries on the search box while collecting and searching for sites and link partners. Sample: Collecting Queries – (add link + directory) Searching Queries – (links:domain.com) Automated – using automatic submitters and posters Sample: WebCEO, IBP Arelis Link Building Process 9
Google Analytics What is Google analytics? - is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. 10
be creative in choosing your keywords and don’t repeat keywords redundantly
Keyword Research 11
What is Onpage SEO? "On Page" SEO simply refers to the text and content on your web site pages. Basically editing your page and content so the Search Engine can find your webpage when a surfer is searching for your web sites particular topic. On Page Elements: On Page Elements refer to the html tags within the page. They include Heading Tags (<H1>), Title Tags, Bold Tags, Italic tags on your web page. Below is an example of phrase "SEO Company" used in a Heading (<h1>) and Bold (<b>) Example: In the HTML Source, The search phrase "SEO Company" Was placed between <h1> tags. <H1>SEO Company</H1> HTML Tags In the second version, It was placed between bold tags. <b>SEO Company</b> HTML tags. In the third version, it was placed between emphasize tags. <em>SEO Company</em> HTML tags. Onpage SEO 12
Organic SEO (search engine optimization) encompasses the philosophy of presenting quality and value for the searchers. No deceptive tricks are used to trick anyone to visit. And besides - you don't want just visitors - you want targeted potential customers. Interestingly organic seo is also widely called ethical seo - for obvious reasons.
2 Techniques: On-site Optimizing – whose main concern is the presentation of quality content. It should be informative, interesting and useful. Off-site Optimizing – which deals with promotion and marketing your business on other urls. Keyword-rich links are submitted to search engines and directories. Organic SEO 13