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[Seminar] The non-tech side of digital
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[Seminar] The non-tech side of digital

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Bài thuyết trình bởi mr.Lam Tăng, Account Director - Climax agency, đối tác chiến lược về digital của Coca-Cola, Unilever, Samsung, Mead Johnson ... ...

Bài thuyết trình bởi mr.Lam Tăng, Account Director - Climax agency, đối tác chiến lược về digital của Coca-Cola, Unilever, Samsung, Mead Johnson ...

Tìm hiểu cơ hội tham gia vào ngành Digital với những cơ hội ở các vị trí non-tech và tận dung quyền lợi CAM KẾT PHỎNG VẤN tại Climax, DNA và Emerald với khoá học:
http://aiim.edu.vn/khoa-hoc/digital-platform-management

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[Seminar] The non-tech side of digital Presentation Transcript

  • 1. The non-tech side of digital Climax Interactive present
  • 2. “I enjoy being a changer” Tang Gia Hai Lam Account Director of Climax Interactive “Career is a work of art in my opinion. I paint it with the color of “market changing”.”
  • 3. PARTNERS
  • 4. Topic to be covered today Marketing in digital age What a digital agency does Is technology the king nowadays? A model of digital agency in Vietnam Climax Interactive
  • 5. Let’s see an interesting campaign
  • 6. With digital magic
  • 7. The agency
  • 8. An advertising agency Advertising agency Strategic planning Creative Account management
  • 9. An advertising agency Advertising agency Strategic planning Creative Account management Digital innovation in digital age
  • 10. Digital opens the new way to do marketing Technology- based
  • 11. Some of technology-based execution which we call digital Website Application Social networks E-commerceQR/ AR
  • 12. Website
  • 13. Application
  • 14. Social media
  • 15. Augmented reality
  • 16. Innovative e-commerce
  • 17. So, technology is the king…
  • 18. … or the enabler of creative magic?
  • 19. Some digital agencies
  • 20. DIGITAL PRODUCTION Climax – the agency 2006 – 7 members VIDEO & PRESENTATION GAME & APPLICATION WEBSITE 2009 – 30 members INTERACTIVE MEDIA DIGITAL PRODUCTION DIGITAL PRODUCTION
  • 21. DIGITAL PRODUCTION Climax – the agency 2010 – 60 members 2013 – 110 members DIGITAL PRODUCTION DIGITAL CREATIVE INTERACTIVE MEDIA
  • 22. The Climax Group The Climax Group Integrated Interactive communication Social conversation Search Engine Optimization Digital production expert
  • 23. The Climax Group
  • 24. The Climax Group is growing Strategic planning Creative Account Campaign supervising Media planning Now recruiting Now recruiting Now recruiting Now recruiting Now recruiting
  • 25. The Climax Group is growing Conversation planning Content writing Social designer Social PM Now recruiting Now recruiting Now recruiting Now recruiting
  • 26. The Climax Group is growing SEO expert SEO executive Account management Now recruiting Now recruiting Now recruiting
  • 27. The Climax Group is growing Now recruiting
  • 28. How do you think about Marketing in Digital age? What is digital? Technology is the trend, idea is the core Your opinion about a digital agency Open discussion
  • 29. THANK YOU