The non-tech side of digital
Climax Interactive present
“I enjoy being a changer”
Tang Gia Hai Lam
Account Director of Climax Interactive
“Career is a work of art in my opinion. ...
PARTNERS
Topic to be covered today
Marketing in digital age What a digital agency does
Is technology the king nowadays?
A model of ...
Let’s see an interesting campaign
With digital magic
The agency
An advertising agency
Advertising
agency
Strategic
planning
Creative
Account
management
An advertising agency
Advertising
agency
Strategic
planning
Creative
Account
management
Digital
innovation
in digital age
Digital opens the new way to do marketing
Technology-
based
Some of technology-based execution which we call digital
Website Application Social
networks
E-commerceQR/ AR
Website
Application
Social media
Augmented reality
Innovative e-commerce
So, technology is the king…
… or the enabler of creative magic?
Some digital agencies
DIGITAL
PRODUCTION
Climax – the agency
2006 – 7 members
VIDEO &
PRESENTATION
GAME &
APPLICATION
WEBSITE
2009 – 30 members
...
DIGITAL
PRODUCTION
Climax – the agency
2010 – 60 members
2013 – 110 members
DIGITAL
PRODUCTION
DIGITAL
CREATIVE
INTERACTIV...
The Climax Group
The Climax
Group
Integrated
Interactive
communication
Social
conversation
Search Engine
Optimization
Digi...
The Climax Group
The Climax Group is growing
Strategic
planning
Creative Account
Campaign
supervising
Media
planning
Now recruiting Now rec...
The Climax Group is growing
Conversation
planning
Content
writing
Social
designer
Social PM
Now recruiting Now recruiting ...
The Climax Group is growing
SEO expert
SEO
executive
Account
management
Now recruiting Now recruiting Now recruiting
The Climax Group is growing
Now recruiting
How do you think about Marketing in Digital age?
What is digital?
Technology is the trend, idea is the core
Your opinion a...
THANK YOU
[Seminar] The non-tech side of digital
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[Seminar] The non-tech side of digital

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Bài thuyết trình bởi mr.Lam Tăng, Account Director - Climax agency, đối tác chiến lược về digital của Coca-Cola, Unilever, Samsung, Mead Johnson ...

Tìm hiểu cơ hội tham gia vào ngành Digital với những cơ hội ở các vị trí non-tech và tận dung quyền lợi CAM KẾT PHỎNG VẤN tại Climax, DNA và Emerald với khoá học:
http://aiim.edu.vn/khoa-hoc/digital-platform-management

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[Seminar] The non-tech side of digital

  1. 1. The non-tech side of digital Climax Interactive present
  2. 2. “I enjoy being a changer” Tang Gia Hai Lam Account Director of Climax Interactive “Career is a work of art in my opinion. I paint it with the color of “market changing”.”
  3. 3. PARTNERS
  4. 4. Topic to be covered today Marketing in digital age What a digital agency does Is technology the king nowadays? A model of digital agency in Vietnam Climax Interactive
  5. 5. Let’s see an interesting campaign
  6. 6. With digital magic
  7. 7. The agency
  8. 8. An advertising agency Advertising agency Strategic planning Creative Account management
  9. 9. An advertising agency Advertising agency Strategic planning Creative Account management Digital innovation in digital age
  10. 10. Digital opens the new way to do marketing Technology- based
  11. 11. Some of technology-based execution which we call digital Website Application Social networks E-commerceQR/ AR
  12. 12. Website
  13. 13. Application
  14. 14. Social media
  15. 15. Augmented reality
  16. 16. Innovative e-commerce
  17. 17. So, technology is the king…
  18. 18. … or the enabler of creative magic?
  19. 19. Some digital agencies
  20. 20. DIGITAL PRODUCTION Climax – the agency 2006 – 7 members VIDEO & PRESENTATION GAME & APPLICATION WEBSITE 2009 – 30 members INTERACTIVE MEDIA DIGITAL PRODUCTION DIGITAL PRODUCTION
  21. 21. DIGITAL PRODUCTION Climax – the agency 2010 – 60 members 2013 – 110 members DIGITAL PRODUCTION DIGITAL CREATIVE INTERACTIVE MEDIA
  22. 22. The Climax Group The Climax Group Integrated Interactive communication Social conversation Search Engine Optimization Digital production expert
  23. 23. The Climax Group
  24. 24. The Climax Group is growing Strategic planning Creative Account Campaign supervising Media planning Now recruiting Now recruiting Now recruiting Now recruiting Now recruiting
  25. 25. The Climax Group is growing Conversation planning Content writing Social designer Social PM Now recruiting Now recruiting Now recruiting Now recruiting
  26. 26. The Climax Group is growing SEO expert SEO executive Account management Now recruiting Now recruiting Now recruiting
  27. 27. The Climax Group is growing Now recruiting
  28. 28. How do you think about Marketing in Digital age? What is digital? Technology is the trend, idea is the core Your opinion about a digital agency Open discussion
  29. 29. THANK YOU

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