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Performics credentials Presentation Transcript

  • 1. Credentials & Capabilities
  • 2. Our Family Performics is the performance marketing specialist within Publicis Groupe. We are a ZenithOptimedia company. Publicis Groupe  World’s third largest communications group  World’s second largest media counsel and buying group  Global leader in digital and healthcare communications  104 countries, 5 continents, 44,000 employees
  • 3. How do we activate Participation?
  • 4. Our Solutions UNDERSTAND PARTICIPANT Analytics & Insights, Social Listening, Targeting, Data, Segmentation, Attribution Modeling, Keyword Insights, Forecasting INTEGRATE CHANNELS Holistic Planning and Media Mix Modeling across Connected Devices & Screens SOLUTIONS CREATE CONTENT Search Ads, SEO, Video Optimization, Social Media, Display, Data Feeds, Content Marketing, Landing Pages, User Experience OPTIMIZE PARTICIPATION Expert Bidded Media Management, Conversion Optimization, SEO, Analytics, Retargeting, GLANCE CONNECT & AMPLIFY Social Media, Local, Syndication, Affiliate Program Management
  • 5. Core Services
  • 6. Performance Marketing  Intro: This is the core upon which PERFORMICS Business is building its strength globally; a Commitment to deliver performance without compromise. More than simple KPIs tracking and metrics optimization, it integrates with our social & content marketing services to deliver measurable & scalable performance.  Services:  Display media (traditional, social, mobile)  PPC (traditional, mobile)  SEO (In-page, out-of-page)  ONE SEARCH® (combined & optimized PPC/SEO)  Conversion analytics & optimization
  • 7. Social & Content Marketing  Intro: Where the story are told, commented & shared. Combined with Performance Marketing, we durably grow & leverage all Brand Paid, Owned & Earned media to best feed our Clients conversion funnel and ultimately affect bottom-lines.  Services:  Social Listening & Performance Tracking tools  Tactical and/or long-term Social Asset Management  Content from A to Z (planning, creation & management)  Content Syndication  Crisis & Reputation management
  • 8. Performics Innovation Consulting & Training  Intro: PERFORMICS idea lab for us to keep up with industry innovations & share back the expertise with our Clients, supported by our global network & strategic partners. It may serves as an incubator to never limit ourselves & allow breakthroughs, business ideas to become reality.  Services:  Digital Innovation & Best Practice Reviews  Targeted Trainings & Workshops (supported by industry partners)  Engineering & Integration Support  Mobile Game Changer Incubator partnering with AFFLE M2X Fund)
  • 9. Team Structure Head of Digital Digital Planner Search Specialist Display Media Executives (x2) Social Specialist SEM/SEO Executives (x2) Social Campaign Executives (x2)
  • 10. Etienne Ricco Designation: Head of Digital, Performics Vietnam (Zenith Optimedia Group) Role: As Head of Digital for Vietnam, I drive all Digital initiatives within our group Work Experience: 10 years in digital marketing & software development Clients : Unilever, Nestle, Samsung, Coca Cola, Audi, L’Oréal, HSBC Qualifications: Intl. Master in Business Management & Marketing Skills: Digital Marketing & Social Media Specialist Entrepreneurial experience in software development & omni-channel retail solutions Growth Hacker Contacts: Leading digital publishers & display networks in Vietnam Industry partners: Google, Facebook, Yahoo Creative agencies – Ogilvy, JWT, Publicis, Grey, Bates Research agencies – Kantar Media, TNS , Insight Asia, Nielsen, Cimigo.
  • 11. Nam Nguyen Designation: Senior Digital Planner, Performics Vietnam (Zenith Optimedia Group). Role: In charge of Performance Marketing (Display, Facebook, SEM, Email Marketing) for Performics Work Experience: 2 years of working in online marketing fields Clients : Nestle, Samsung, Coca Cola, Blackberry, Emirates, Mango, Diana Qualifications: Bachelor in International Business – Université Paris-Est Marne-la-Vallée, France Skills: Online marketing (Display, Facebook, SEM, E-mail Marketing, Social Media Marketing). Contacts: Industry partners: Google, Facebook, Yahoo Publishers: VNG, 24h.com.vn, FPT, Ambient Digital, Admicro E-commerce: Nhommua.com, B2C Project Lana (Beyeu.com, Lamdieu.com, Foreva.vn, 2en.vn)
  • 12. Viet Hoang Designation: Search Specialist, Performics Vietnam (Zenith Optimedia Group). Role: In charge of SEM/SEO & Bidded Media at Performics Work Experience: 3 years of working in online marketing fields Previous employers: Digimind Inc. (Paris, France), NhomMua, WebTreTho (HCMC, Vietnam) Qualifications: Master in Marketing & International Business – ESG Management School, Paris, France Skills: Online marketing (SEM, E-mail Marketing, Social Media Marketing) Contacts: Publishers: WebTreTho, Muaban.net E-commerce: B2C Project Lana (Beyeu.com, Lamdieu.com, Foreva.vn, 2en.vn)
  • 13. Song Toan Nguyen Designation: Social Specialist, Performics Vietnam (Zenith Optimedia Group) Role: Manage & work with client for digital campaigns focusing on Social Media & Content Marketing Work Experience: 3 years in PR & Digital marketing industry Clients : Chivas Regal, BTA Diamond Island, Samsung, Coca-Cola, Unilever, Taisun Qualifications: Not qualified yet at HUFLIT University – Public Relations Major Skills: Digital Marketing & Social Media Specialist. Consumer insight analysis Contacts: 360 Creative agencies – Integration, Phibious Digital Creative agencies – Climax Networking of local digital agency (Emerald, IMAS, Sofresh) and Ad Networks (Ambient, Moore)
  • 14. Proprietary Tech & Deep Expertise Partners P R O P R I E TA R Y TECHNOLOGY 3 R D PA R T Y P L AT F O R M S EXPERTISE + 100 more INDUSTRY PA R T N E R S + 14 more
  • 15. Performics Vietnam main clients
  • 16. Embrace the Total Value Exchange performics.com blog.performics.com @performics Performance Never Rests