[How technology talks] Creative Technologist - who are you?

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The presentation of mr.Tien Huy, Chief Digital Officer - OgilvyOne Worldwide, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist".

Mr. Tien Huy is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/

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[How technology talks] Creative Technologist - who are you?

  1. 1. HOW TECHNOLOGY TALKS How technology change the way we tell stories in advertising
  2. 2. OgilvyOne is the world’s pre-eminent Customer Engagement Agency ...
  3. 3. We turn big ideas and data insights into personal experiences
  4. 4. NGUYEN TIEN HUY CHIEF DIGITAL OFFICER OVER 10YEARS CREATING BRAND EXPERIENCES
  5. 5. WHAT DO WETALK ABOUT TODAY? DIGITAL MARKETING AGAIN?
  6. 6. WHAT DO WETALK ABOUT TODAY? DIGITAL INNOVATION
  7. 7. THE OLD DAYS
  8. 8. STORYTELLING
  9. 9. First officialTVC in the world STORYTELLING
  10. 10. BRAND STORIES
  11. 11. PEOPLE STORIES BRAND STORIES OR
  12. 12. PEOPLE STORIES BRAND STORIES TECHNOLOGY
  13. 13. PEOPLE STORIES TECHNOLOGY IS AN ENABLER TO
  14. 14. HEXOS VOICEFORALL
  15. 15. AGENCIES NEEDTO LOOK BEYOND STORYTELLING AND TAKETHEIR CUES FROM SOFTWARE DEVELOPERS REI INAMOTO CHIEF CREATIVE OFFICER / AKQA
  16. 16. HOW AN IDEA CAME TO LIFE ART COPY
  17. 17. WILL IT CHANGE? ART COPY TECH
  18. 18. WHAT IS CREATIVE TECHNOLOGIST?
  19. 19. DIGITAL TOOLKIT A FEWYEARS AGO HTML Flash Video Databases What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
  20. 20. DIGITAL TOOLKIT NOW HTML Flash Databases Facebook Geo-location Multi-touch interfaces Voice recognition ... Mobile NFC AR QR SmartTVs Tablets Kinect ... What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
  21. 21. INTHE WORLD OF ART AND COPY EVERYTHING IS POSSIBLE NOW WITH TECH, IS IT?
  22. 22. Nike: Fuelband
  23. 23. Ballantine’s: T-shirt OS
  24. 24. Nestlé: Dolce Gusto
  25. 25. WELCOMETO ERA OF EXECUTION
  26. 26. WHO CAN SAY IT’S POSSIBLE???
  27. 27. CREATIVE TECHNOLOGIST ISTHE ONE WHO CREATES ART AND COPY WITH 1S AND 0S
  28. 28. CREATIVE TEAM BECOME INVENTORS
  29. 29. ROLE OF CREATIVE TECHNOLOGIST?
  30. 30. KEEP UP TO DATE WITH NEWTECHNOLOGIES AND SEE POTENTIAL OF GREAT IDEAS
  31. 31. WORK WITH ART AND COPY IN CONCEPTING
  32. 32. BUILD PROTOTYPESTO DEMONSTRATE IDEAS
  33. 33. OVERSEE PRODUCTION
  34. 34. WHERE TO FIND THEM?
  35. 35. HARD!!!
  36. 36. INSPIRE TECH PEOPLE OR CREATIVE PEOPLE?
  37. 37. PEOPLE WHO LOVE EXPERIMENT
  38. 38. PEOPLE WHO IS MULTI- TASKING
  39. 39. PEOPLE WHO CAN
  40. 40. INSPIRE THE MARKET
  41. 41. BRING REAL VALUE
  42. 42. INVENT SOMETHING
  43. 43. THANKYOU! Facebook: Huy Pencil Website: www.pencil.vn

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