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[How technology talks] Creative Technologist - who are you?
 

[How technology talks] Creative Technologist - who are you?

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The presentation of mr.Tien Huy, Chief Digital Officer - OgilvyOne Worldwide, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist".

The presentation of mr.Tien Huy, Chief Digital Officer - OgilvyOne Worldwide, about new position & new trend in Communication: technology-based creative people with title "Creative Technologist".

Mr. Tien Huy is also giving speeches at Digital Planning Specialist Course of AiiM: http://aiim.edu.vn/khoa-hoc/chuyen-vien-hoach-dinh-digital-digital-planning-specialist/

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    [How technology talks] Creative Technologist - who are you? [How technology talks] Creative Technologist - who are you? Presentation Transcript

    • HOW TECHNOLOGY TALKS How technology change the way we tell stories in advertising
    • OgilvyOne is the world’s pre-eminent Customer Engagement Agency ...
    • We turn big ideas and data insights into personal experiences
    • NGUYEN TIEN HUY CHIEF DIGITAL OFFICER OVER 10YEARS CREATING BRAND EXPERIENCES
    • WHAT DO WETALK ABOUT TODAY? DIGITAL MARKETING AGAIN?
    • WHAT DO WETALK ABOUT TODAY? DIGITAL INNOVATION
    • THE OLD DAYS
    • STORYTELLING
    • First officialTVC in the world STORYTELLING
    • BRAND STORIES
    • PEOPLE STORIES BRAND STORIES OR
    • PEOPLE STORIES BRAND STORIES TECHNOLOGY
    • PEOPLE STORIES TECHNOLOGY IS AN ENABLER TO
    • HEXOS VOICEFORALL
    • AGENCIES NEEDTO LOOK BEYOND STORYTELLING AND TAKETHEIR CUES FROM SOFTWARE DEVELOPERS REI INAMOTO CHIEF CREATIVE OFFICER / AKQA
    • HOW AN IDEA CAME TO LIFE ART COPY
    • WILL IT CHANGE? ART COPY TECH
    • WHAT IS CREATIVE TECHNOLOGIST?
    • DIGITAL TOOLKIT A FEWYEARS AGO HTML Flash Video Databases What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
    • DIGITAL TOOLKIT NOW HTML Flash Databases Facebook Geo-location Multi-touch interfaces Voice recognition ... Mobile NFC AR QR SmartTVs Tablets Kinect ... What is Creative Technologist (Sermad Buni - Creative Technologist at BBDO)
    • INTHE WORLD OF ART AND COPY EVERYTHING IS POSSIBLE NOW WITH TECH, IS IT?
    • Nike: Fuelband
    • Ballantine’s: T-shirt OS
    • Nestlé: Dolce Gusto
    • WELCOMETO ERA OF EXECUTION
    • WHO CAN SAY IT’S POSSIBLE???
    • CREATIVE TECHNOLOGIST ISTHE ONE WHO CREATES ART AND COPY WITH 1S AND 0S
    • CREATIVE TEAM BECOME INVENTORS
    • ROLE OF CREATIVE TECHNOLOGIST?
    • KEEP UP TO DATE WITH NEWTECHNOLOGIES AND SEE POTENTIAL OF GREAT IDEAS
    • WORK WITH ART AND COPY IN CONCEPTING
    • BUILD PROTOTYPESTO DEMONSTRATE IDEAS
    • OVERSEE PRODUCTION
    • WHERE TO FIND THEM?
    • HARD!!!
    • INSPIRE TECH PEOPLE OR CREATIVE PEOPLE?
    • PEOPLE WHO LOVE EXPERIMENT
    • PEOPLE WHO IS MULTI- TASKING
    • PEOPLE WHO CAN
    • INSPIRE THE MARKET
    • BRING REAL VALUE
    • INVENT SOMETHING
    • THANKYOU! Facebook: Huy Pencil Website: www.pencil.vn