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[Digital Strategic Planning]_[Course outline]_AiiM 2012 June
 

[Digital Strategic Planning]_[Course outline]_AiiM 2012 June

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Outline khóa học Digital Strategic Planning của AiiM.

Outline khóa học Digital Strategic Planning của AiiM.

Xem thêm outline và đăng ký học thử tại:

http://aiim.edu.vn/khoa-hoc/digital-strategic-planning/

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    [Digital Strategic Planning]_[Course outline]_AiiM 2012 June [Digital Strategic Planning]_[Course outline]_AiiM 2012 June Presentation Transcript

    • GIỚI THIỆU VỀHOẠCH ĐỊNH CHIẾN LƯỢCTRONG QUẢNG CÁO
    • THỰC TẾ LÀ “Nobody reads advertising. People read what they want to read and sometimes it’s an ad” – Howard Luck Gossage
    • SỰ THAY ĐỔI TÍCH CỰC: “INFORM TO INVOLVE” SEND BRAND MESSAGE MAKE USEFUL BRANDED CONTENT ADD TANGIBLE VALUES TO PRODUCT CREATE MEANINGFUL BRANDED CONVERSATION CREATE BRAND EXPERIENCE IN AN ENTERTAINING WAY
    • “Marketer” “Consumer” “Planner”“Account “Creative person” person”
    • “Marketer” “Consumer”“Technologist “Architecture “Planner” ” ” “Account “Creative person” person”
    • “Marketer” “Consumer” Product & brand Insight & issue “Technologist “Architecture “Planner” ” Thinking & ” Technology Medium planning & planningenhancement integration process “Account “Creative person” person” Take brief – write Debrief – Creative on brief – brief to team Digital medium
    • Marketer Brand Business Market Manager Consultant researchBất cứ trường Junior Planning Head of Planner đại học nào planner Director Planning Account Account General Director Manager Creative Digital expert
    • - Buổi 1: What is strategic planning? Contributionof Strategic Planning. “Planner”Career Path of Strategic Planner.- Buổi 2: Lessons from marketers: from marketing “Marketer”principles to communication product ondigital space. “Architecture- Buổi 3: Category & product issues “Planner” ” + consumer insights. “Account- Buổi 4: Brief in communication person” “Account “Creative- Buổi 5: Interact & brief to creative person” person”
    • Buổi 6 – 9: from big idea to digital campaign planning• Buổi 6: Big ideas - what is big idea? From “Planner” business/communicationobjective to big idea. “Technologist ”• Buổi 7: General insights of digital medium• Buổi 8: Contribution of digital in 360 “Planner”communication & consumer journey “Architecture”• Buổi 9: Digital campaign planning
    • © 2012 Ho Cong Hoai Phuong
    • Buổi 10 - 12: Functional creative/tactic on digital medium:• Buổi 10: From campaign idea to “Technologist “Creativemicrosite ” person”• Buổi 11: From campaign idea tomass media: banner, PR, adwords, “CreativePPC “Planner” person”• Buổi 12: From campaign idea to “Creativecontent marketing: email marketing, “Planner” person”SMS marketing, social media.
    • • Buổi 13: Take brief & brainstorm – Nhận yêu cầu của khách hàng và brainstorm• Buổi 14: internal presentation. – Thuyết trình nội bộ với giảng viên.• Buổi 15: Present to judge – Thuyết trình với các giảng viên khách mời: mr. Nguyễn Hữu Nghị, mr. Trần Thanh Phong, mr. Ngô Minh Thuận.
    • • Chân dung một Digital Strategic Planner:http://www.slideshare.net/aiimeducation/digital-strategic-plannerwho-are-you- planner• Sự sáng tạo có chiến lược (strategic creative) có thể mang bạn đi bao xa:http://aiim.edu.vn/blog_mod/digital-strategic-marketing-su-sang-tao-co-chien-luoc- co-the-mang-ban-di-bao-xahttp://aiim.edu.vn/blog_mod/su-sang-tao-co-chien-luoc-se-mang-ban-di-bao-xa-phan- 2
    • XIN CẢM ƠN