How digital changes our life?
Hello.
I’m Thuan Ngo,MD of DNA Digital
formerDigital Creative Director of Notch
Question?
Pls email to thuan@byDNA.net
What is advertising?
What is digital?
From interruption to conversation
Why changes?
Digital is 2-way-communication
Digital is part of our everyday’s life
Digital is not a channel anymore, it’s ...
Digital is FUN
Digital is
Digital is
Thought about digital
BRAND PEOPLE
Stop INTERRUPTING what people are interested in and
start INTERACTING in their daily di...
Most people use smart phone,
doesn’t mean they want to:
receive your sms
install your app
see your ads
I use Facebook everyday,
doesn’t mean I want to see
your banner
your page
your post (everyday)
This is not about tools or trends!
It’s how much you understand people!
This is about us!
It’s about insight!
4 impacts
Better INSIGHT
Bigger IDEA / CREATIVE
Coller INTERACTION
Journey through touch points
Consuming content is a norm in digital age,
customize differentinteraction for differenttouch...
Richer EXPERIENCE
To sum up…
Better INSIGHT
BiggerIDEA/CREATIVE
CoolerINTERACTION
Richer EXPERIENCE
We are not going to talk alone
anymore,
We are going to talk in a better way!
Thank you!
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people
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[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people

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Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.

Topic 2: Impacts of digital in advertising, and how it changes advertising people
Mr. Thuận Ngô, Managing Director @ DNA Digital. Former Digital Creative Director @ Notch JSC.

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[How digital changes Advertising industry] Impacts of digital in advertising, and how it changes advertising people

  1. 1. How digital changes our life?
  2. 2. Hello. I’m Thuan Ngo,MD of DNA Digital formerDigital Creative Director of Notch
  3. 3. Question? Pls email to thuan@byDNA.net
  4. 4. What is advertising?
  5. 5. What is digital?
  6. 6. From interruption to conversation
  7. 7. Why changes? Digital is 2-way-communication Digital is part of our everyday’s life Digital is not a channel anymore, it’s our soul
  8. 8. Digital is FUN
  9. 9. Digital is
  10. 10. Digital is
  11. 11. Thought about digital BRAND PEOPLE Stop INTERRUPTING what people are interested in and start INTERACTING in their daily digital routine FUN is the key motivation for users to interact with brands in digital BENEFITS / FEATURES are often the key communication info to users. 14
  12. 12. Most people use smart phone, doesn’t mean they want to: receive your sms install your app see your ads
  13. 13. I use Facebook everyday, doesn’t mean I want to see your banner your page your post (everyday)
  14. 14. This is not about tools or trends! It’s how much you understand people!
  15. 15. This is about us! It’s about insight!
  16. 16. 4 impacts
  17. 17. Better INSIGHT
  18. 18. Bigger IDEA / CREATIVE
  19. 19. Coller INTERACTION
  20. 20. Journey through touch points Consuming content is a norm in digital age, customize differentinteraction for differenttouch points are important fora seamless userexperience
  21. 21. Richer EXPERIENCE
  22. 22. To sum up… Better INSIGHT BiggerIDEA/CREATIVE CoolerINTERACTION Richer EXPERIENCE
  23. 23. We are not going to talk alone anymore, We are going to talk in a better way!
  24. 24. Thank you!

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