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CLIMAX Interactive Inspiration
2013
Credentials Presentation
agenda
II
CLIMAX
VALUES5
I
AGENCY
III
SHARING
CASE STUDY
BEGIN END
IV
REVIEW
III III
BEGIN END
IV
OUR
RECOGNITION
OUR
CLIENTS
WHAT
WE DO
WHO
WE ARE
agency
CLIMAX
VALUES5AGENCY OUR
WORK
REVIEW
INTEGRATED INTERACTIVE AGENCIES
WHO WE ARE
Like the explorers, we have led people to the climax of interactive experiences...
regconized with
insightful
ideas
powerful
production
effective
results
never stop growing to become
THE TOP-OF-MIND
integrated interactive agency
in Vietnam and further to the Asia region
TO THE ULTIMATE BRIDGEBUILD
REACHCONSUMERS’ HEARTS
a singlemost mission
always target to
LOCAL VALUES
by creating
we stimulates partner’s business moving forward by pushing interactive experiences of consumer to...
strategic
thinkers
creative
minds
technical
wizards
with the talented people
come from
Experienced young minds in digital
communication	
  coming from various global
agencies such as Leo Burnett, Low...
PLANNING	

DIGITAL
KNOWLEDGE
MANAGEMENT	

CREATIVE	

 ACCOUNT	

 MEDIA	

 PRODUCTION	

different specialized fields
organi...
WHAT WE DO
strategy & ideation
digital production
interactive media
WHAT WE DO
strategy & ideation
digital production
interactive media
COMPETITIVE
ANALYSIS
CONSUMER
INSIGHTS
USER
EXPERIENCE
TECHNOLOGY
PLATFORM
SOCIAL MEDIA
STRATEGY & IDEATION
Find the uniqu...
DIGITAL PRODUCTION
Create ultimate experiences on all consumer touch points
3D & MOTION
GRAPHICS
OUT-OF-HOME
AUGMENTED
REA...
DISPLAY ADS
ONLINE
PR
SOCIAL
MEDIA
SEARCH ENGINE
MARKETING
SOCIAL
MONITORING
INTERACTIVE MEDIA
Send the most impactful mes...
RECOGNITION
Silver Award of Asian Marketing Effectiveness – AME 2009
Silver Award of Asian Marketing Effectiveness – AME 2...
Silver Award of Asian Marketing Effectiveness – AME 2009
Join The Conversation – Nescafe Campaign
§ The digital platform ...
OUR CLIENTS
Our client list encompasses a broad range of industries including games, automotive, electronics, technology, ...
5 climax values
II
CLIMAX
VALUES5
I
AGENCY
III
SHARING
CASE STUDY
BEGIN END
IV
REVIEW
INTEGRATED
COMMUNICATION
STRATERGY
C...
The AGE OF ENGAGEMENT
is coming!
Age of engagement – the modern marketing age
•  When online & offline are merging & reinf...
•  Monitoring thousands online conversations everyday
•  Tracking, measuring & analyzing
BY 50+ integrated campaigns
300+ ...
we’re always living in consumer’s engagement world
Consumers insights in the AGE OF ENGAGEMENT
to know
ENGAGEMENT
IDEAS
5C...
Truly provide insight-driven
integrated communication strategy
to meet the needs of today’s consumers, regardless of chann...
WE
are pioneering interactive agency
have expertise from various global advertising agencies
to provide integrated marketi...
executed by
The most powerful production capacity
The largest team in market (80+)
Offers the services in the least amount...
CLIENT SERVICE
CULTURAL
5CLIMAX
VALUES
CLIENT SERVICE
CULTURAL
5CLIMAX
VALUES
CLIENT SERVICE
CULTURAL
5CLIMAX
VALUES
Results-driven through strategic planning & execution
•  Industry benchmarks
•  The social index tool
•  Campaign monitori...
5CLIMAX
VALUES
ENGAGEMENT
IDEAS
INTEGRATED
COMMUNICATION
STRATERGY
POWERFUL
PRODUCTION
CAPACITY
CLIENT SERVICE
CULTURAL
EF...
our work
II
CLIMAX
VALUES5
I
AGENCY
III
BEGIN END
IV
REVIEW
SHARING
CASE STUDY
review
WHAT
WE DO
OUR
RECOGNITION
II
CLIMAX
VALUES5
I
AGENCY
III
OUR
WORK
INTEGRATED
COMMUNICATION
STRATERGY
CLIENT SERVIC...
CLIMAX Interactive Inspiration
THANK YOU!
[How digital changes Advertising industry] Digital driven cases in Integrated Communication
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[How digital changes Advertising industry] Digital driven cases in Integrated Communication

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Hội thảo "How digital changes Advertising industry" ngày 20.7 do AiiM tổ chức.

Topic 3: Digital driven cases in Integrated Communication
Mr. Lam Tăng: Head of Client Services @ Climax Agency.

Published in: Business

Transcript of "[How digital changes Advertising industry] Digital driven cases in Integrated Communication"

  1. 1. CLIMAX Interactive Inspiration 2013 Credentials Presentation
  2. 2. agenda II CLIMAX VALUES5 I AGENCY III SHARING CASE STUDY BEGIN END IV REVIEW
  3. 3. III III BEGIN END IV OUR RECOGNITION OUR CLIENTS WHAT WE DO WHO WE ARE agency CLIMAX VALUES5AGENCY OUR WORK REVIEW
  4. 4. INTEGRATED INTERACTIVE AGENCIES WHO WE ARE Like the explorers, we have led people to the climax of interactive experiences since 2006 One of Vietnam’s pioneering
  5. 5. regconized with insightful ideas powerful production effective results
  6. 6. never stop growing to become THE TOP-OF-MIND integrated interactive agency in Vietnam and further to the Asia region
  7. 7. TO THE ULTIMATE BRIDGEBUILD REACHCONSUMERS’ HEARTS a singlemost mission always target to
  8. 8. LOCAL VALUES by creating we stimulates partner’s business moving forward by pushing interactive experiences of consumer to climax to build valuable connections between brands and consumers in WORLD-CLASS STANDARD
  9. 9. strategic thinkers creative minds technical wizards with the talented people
  10. 10. come from Experienced young minds in digital communication  coming from various global agencies such as Leo Burnett, Lowe, Integration... Dynamic students graduated from qualified universities such as RMIT, UEH, Foreign Trade… 80+ experts fresh talents & And good resource trained from Aiim education center - a strategic partner of Climax group
  11. 11. PLANNING DIGITAL KNOWLEDGE MANAGEMENT CREATIVE ACCOUNT MEDIA PRODUCTION different specialized fields organized in
  12. 12. WHAT WE DO strategy & ideation digital production interactive media
  13. 13. WHAT WE DO strategy & ideation digital production interactive media
  14. 14. COMPETITIVE ANALYSIS CONSUMER INSIGHTS USER EXPERIENCE TECHNOLOGY PLATFORM SOCIAL MEDIA STRATEGY & IDEATION Find the unique way to connect brands and people. STRATEGY & IDEATION
  15. 15. DIGITAL PRODUCTION Create ultimate experiences on all consumer touch points 3D & MOTION GRAPHICS OUT-OF-HOME AUGMENTED REALITY VIDEO & PRESENTATION CMS GAME & APPLICATION WEBSITE DIGITAL PRODUCTION
  16. 16. DISPLAY ADS ONLINE PR SOCIAL MEDIA SEARCH ENGINE MARKETING SOCIAL MONITORING INTERACTIVE MEDIA Send the most impactful message on the right target audiences INTERACTIVE MEDIA
  17. 17. RECOGNITION Silver Award of Asian Marketing Effectiveness – AME 2009 Silver Award of Asian Marketing Effectiveness – AME 2009 Close Up toothpaste – “Love Story” campaign (partner with Lowe Vietnam) - We let the people part of the story and go with the flow. -  Over 1 milion view on virals clips -  Sale growed up 45% Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution
  18. 18. Silver Award of Asian Marketing Effectiveness – AME 2009 Join The Conversation – Nescafe Campaign § The digital platform became the most visited branded site in Vietnam to date. § No prizes, no contest •  Created 1,230,462 meaningful interactions. § 361,058 unique visitors on the website, with total visits of 1,133,242. § Three-in-one category volume shrank by 0.5%, Nescafé 3in1 grew by 5%. Climax role: Digital Conceptor / Digital Production House Paid Media Planning & Booking Social Media Execution Bronze Award of Asian Marketing Effectiveness – AME 2010 RECOGNITION
  19. 19. OUR CLIENTS Our client list encompasses a broad range of industries including games, automotive, electronics, technology, fashion, food & drinks, health care, travel, finance, hospitality and many others.
  20. 20. 5 climax values II CLIMAX VALUES5 I AGENCY III SHARING CASE STUDY BEGIN END IV REVIEW INTEGRATED COMMUNICATION STRATERGY CLIENT SERVICE CULTURAL EFFECTIVENESS RESULTS ENGAGEMENT IDEAS POWERFUL PRODUCTION CAPACITY
  21. 21. The AGE OF ENGAGEMENT is coming! Age of engagement – the modern marketing age •  When online & offline are merging & reinforcing each other. •  Where the relationship between consumer and brand can be deeper. •  Giving brands a chance to create and cultivate brand loyal consumers. ENGAGEMENT IDEAS 5CLIMAX VALUES
  22. 22. •  Monitoring thousands online conversations everyday •  Tracking, measuring & analyzing BY 50+ integrated campaigns 300+ digital campaigns ENGAGEMENT IDEAS 5CLIMAX VALUES
  23. 23. we’re always living in consumer’s engagement world Consumers insights in the AGE OF ENGAGEMENT to know ENGAGEMENT IDEAS 5CLIMAX VALUES
  24. 24. Truly provide insight-driven integrated communication strategy to meet the needs of today’s consumers, regardless of channel, time, or place INTEGRATED COMMUNICATION STRATERGY 5CLIMAX VALUES
  25. 25. WE are pioneering interactive agency have expertise from various global advertising agencies to provide integrated marketing approach by utilizing our in-depth understanding of various digital disciplines and "Through the line” knowledge. INTEGRATED COMMUNICATION STRATERGY 5CLIMAX VALUES
  26. 26. executed by The most powerful production capacity The largest team in market (80+) Offers the services in the least amount of time Progressive technology Maximize consumers’ interactive exerience POWERFUL PRODUCTION CAPACITY5CLIMAX VALUES Diversified services Different experts offers the most diversified production services under one roof.
  27. 27. CLIENT SERVICE CULTURAL 5CLIMAX VALUES
  28. 28. CLIENT SERVICE CULTURAL 5CLIMAX VALUES
  29. 29. CLIENT SERVICE CULTURAL 5CLIMAX VALUES
  30. 30. Results-driven through strategic planning & execution •  Industry benchmarks •  The social index tool •  Campaign monitoring system each campaign is tracked, measured and reported to maximize & demonstrate the effectiveness. 5CLIMAX VALUES EFFECTIVENESS RESULTS
  31. 31. 5CLIMAX VALUES ENGAGEMENT IDEAS INTEGRATED COMMUNICATION STRATERGY POWERFUL PRODUCTION CAPACITY CLIENT SERVICE CULTURAL EFFECTIVENESS RESULTS
  32. 32. our work II CLIMAX VALUES5 I AGENCY III BEGIN END IV REVIEW SHARING CASE STUDY
  33. 33. review WHAT WE DO OUR RECOGNITION II CLIMAX VALUES5 I AGENCY III OUR WORK INTEGRATED COMMUNICATION STRATERGY CLIENT SERVICE CULTURAL EFFECTIVENESS RESULTS SHOW CASES BEGIN WHO WE ARE ENGAGEMENT INSIGHTS POWERFUL PRODUCTION CAPACITY END OUR CLIENTS IV REVIEW
  34. 34. CLIMAX Interactive Inspiration THANK YOU!

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