Your SlideShare is downloading. ×
what is-twitter
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

what is-twitter

408

Published on

Presentation regarding the use and importance of twitter!

Presentation regarding the use and importance of twitter!

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
408
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Twitter
  • 2.
    • Twitter is a social networking and micro-blogging service that enables its users to send and read other user’s updates.
  • 3.
    • Lightweight micro-blogging platform
    • • Short (<140) text messages to followers
    • River of updates from those you follow (friends)
    • Some conventions:
    • • d username = direct message
    • • @username = reply
    • – Unlike DMs, replies are public
    • ser determines whether to see replies from folks not followed
    • • #tag = hashtag (twemes.com, hashtags.org)
    • Multiple modes of access
    • • Mobile (SMS or Mobile Web)
    • • Web Browser
    • • Other Client (Using API)
  • 4.
    • @ reply: A comment aimed at one user, but visible to the public.
    • DM: A direct message sent in private to another user.
  • 5.
    • Retweeting: Sharing someone else’s post. Often abbreviated “RT.”
  • 6. Questions for your followers Eg: “anyone sick of Facebook, yet?” ?… !… !…
  • 7.  
  • 8.  
  • 9.
    • Raise awareness
    • Offer proactive customer service
    • Answer questions
    • Promote events, products, services
  • 10.
    • Use search.twitter.com to search for their brand
    • When mentioned can take action on items
    • Publicly respond when possible to show openness and responsiveness.
    • Others will generally have had the same question
    • People say things faster on twitter than they would via email or phone
  • 11.
    • Who is on Twitter
      • Starbucks, Southwest Airlines, Dell, Zappos, Little Debbie
  • 12.
    • Using twitter content to make something unique, different, or complimentary
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.
    • Most access to Twitter is via the API
    • • 10x more than the Web interface
    • • Desktop clients like twhirl, twitterrific
    • • Mobile clients TinyTwitter, PocketTweets, iTweet
    • Well documented in Google Group
    • (http://groups.google.com/group/twitter-development-talk/web/api-documentation)
    • Provides access to core data simply
    • • XML, JSON data formats
    • • RSS, ATOM syndication formats
    • Basic http authentication where needed
    • Rate limited
    • • On reads (gets):
    • • Unlimited writes (posts)
  • 18.
    • Status Methods:
    • • public_timeline
    • • friends_timeline
    • • user_timeline
    • • show
    • • update
    • • replies
    • • destroy
    • Account Methods:
    • • verify_credentials
    • • end_session
    • • archive
    • • update_location
    • • update_delivery_device
    • User Methods:
    • • friends
    • • followers
    • • featured
    • • show
    • Direct Message Methods:
    • • direct_messages
    • • sent
    • • new
    • • destroy
    • Friendship Methods:
    • • create
    • • destroy
    • • exists
  • 19.
    • Use the Twitter API to fake “group” functions
    • Create a new “group” account
    • Follow back folks who follow that account
    • When those users tweet with a hashtag, repost that tweet so that all followers see it, prefaced with the username of the original poster
    • Could have sent direct messages instead
    • Hashtag could be the name of the account but doesn't have to be
  • 20.
    • Whole thing runs on a cron job
    • • Rate limiting – 70 requests in 60 minutes
    • • Unlimited posting
    • Get friends_timeline.xml
    • Returns the 20 most recent statuses posted in the last 24 hours from the authenticating user and that user's friends.
    • curl -u email:password http://twitter.com/statuses/friends_timeline.xml
    • Loop through posts in friends_timeline
    • • Remove the group account itself (avoid loop!!)
    • • Find all tweets in timeline beginning with hashtag
    • • Put in database, with datestamp and id
    • Pull all “un-retweeted” tweets from database
    • Post those tweets, updating “retweeted” status as they post
  • 21.
    • Source code:
    • http://www.openparenthesis.org/code/twitter-api
    • Open Source, GPLv3 license
    • Uses:
    • • PHP 5 (SimpleXMLElement rocks)
    • • MySQL DB
    • • cron or equivalent (scheduled command line invocation)
    • • cURL
  • 22.  
  • 23. Big Tome From books
  • 24. Big Tome pdf To lightweight documents
  • 25. Big Tome pdf My blog To blog posts
  • 26. Big Tome pdf My blog To text messaging
  • 27. Big Tome pdf My blog Welcome to the microblogging revolution
  • 28. My blog
  • 29. No titles My blog My blog
  • 30. No titles My blog My blog No categories
  • 31. No titles My blog My blog No categories
  • 32. No titles My blog My blog No categories My blog Tighter text
  • 33. My blog My blog My blog
  • 34.
    • According to Google Trends , site traffic has mushroomed over the last year
  • 35. Mobile internet is still small but growing fast
  • 36. Conclusion : make it simple is beautiful!
  • 37.  

×