1. State of Marketing 2012
AIESEC Hyderabad
Samriddha Ghosh

2. Vision
• To become the most talked about
youth driven organization in the city for
its credibility through its value based
products & activities.
• To provide the most attractive channel
of communication between AIESEC
and the city.
• To showcase every experience of the
stakeholders, bringing recall to the LC.

3. Media Management
Print Electronic Outdoor
• 1 Newspaper • 1 Radio • Cinemax
• 1 Magazines • 1 TV • Dinaz
• Sustainable • Sustainable • Red FM
Partnerships Partnerships
• 15 Appearances •6
Appearances

4. Partnership Youth
Management Empowerment
7 External
External
Forums
Forums
1 Online Partner • 2 YES Talks
1 Presenting
Partner
• Presence in
3 Organizations
88 Colleges
• Biggest
Recruitment

5. Social Media
• Facebook – 11,309 Fans
• Twitter – 1648 Followers
• Youtube – 15,135 Views
• Blogger – 26,233 Views
• Issuu – 1225 Impressions for StoryTeller
• Online Campaigns –
YouthSpeak, Nokia, Shoot
Yourself, GEP, I’m An OGXer, etc

6. Balakalakaar
• Press Conference – 25 Media houses (12
TV)
Best turnout in 8 years.
• BKK Event – 13 Media houses (6 TV)
• BEST ever till now.
• Radio Promotions before event
• Special RJ MC at event
• Twist N Turns
• Dente-Nova
• Birad Yajnik’s Hoarding 

7. Achievements Non Achievements
•YE only initiated
•External Forums
•No opportunity for constant media
•Media Partnerships presence
•Media Coverage
•Campus Promotions
•Social Media
•Less Marketing Partnerships
•Recruitment (80 Colleges) + Promotion
methods
•Story Teller
•National & International Campaigns
•OGX & ICX Support
•Showcasing Impact
•Y2B
•Processes

8. 2013 Focus Areas
• Content for www.aiesec.in
• Collaborations & Marketing partnerships
• YE
• Nationalized branding
• Self sustainable
events, campaigns, driving EwA towards
ELD
• Product Packaging for OGX
• Activity

9. Pipeline
• Members – 8 members active
• 3 sustainable clients
• Positives of 10 more
• BKK Visibility Tracking (in tangible)
• The Story Teller

10. Highlights & Unique Features
• Marketing as a Function has grown by 300% in
operations
• Social Media has seen innovation & 228% growth
• Media Attendance & Appearance in 2012 has been
more than previous years.
• Youth Empowerment Seminars first time done in 2012
• OGX highly benefited in 2012
• Online Campaigns & surveys appreciated by externals
• Cinemax
• The Story Teller
• Clarity of Marketing in the LC & proper understanding of
role & importance
• Vice President Marketing, AIESEC Bangalore, 2013 was TL
Marketing, AIESEC Hyderabad 2012.
• Pure Marketing partnerships done