Learn with google

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Learn with google

  1. 1. December 23rd, 2012Akash JaswalGoogle Student Ambassador Google Confidential and Proprietary
  2. 2. From nothing to 2 billion users, 325 billion websites
  3. 3. Internet UsageIndia ranks ______ in terms of number of internet users1. 3rd2. 5th3. 11th4. 14th5. 22nd Google Confidential and Proprietary
  4. 4. Google Confidential and Proprietary
  5. 5. India Story: India is the 3rd Largest Internet Market!120M Internet users, 300M Internet users (2015)3rd largest Internet market globally70M Mobile Internet users30% media time on Internet!40 B Ecommerce (2015) Google Confidential and Proprietary
  6. 6. Online Search Has Grown Exponentially 20X growth in India search queries the last 5 years 2005 2010Source: Indexed query trend for the last 5 years. Google Internal Analysis Google Confidential and Proprietary
  7. 7. Google’s Mission for India Get users online by enabling an accessible, relevant and sustainable Internet ecosystem1. Access: reducing access as a barrier to all potential users2. Relevance: making the Internet …but we cannot do it alone relevant and useful to local people3. Sustainability: helping to build an Internet ecosystem that is viable and sustainable in the long-term
  8. 8. 132Mn By end of 2012 70 Mn By end of 2011 Mobile web users in India are growing quickly… Google Confidential and ProprietarySource: Emarketer APAC Digital Landscape
  9. 9. Growth of Android100 M in 2011400 M in 2012 Google Confidential and Proprietary
  10. 10. Activations400K every day1 M every day12 activations every second 500%-Regions like India Google Confidential and Proprietary
  11. 11. What is it like to go google?
  12. 12. 1. Have a Mission that Matters. Solve a Problem. Vision:Think BIGbut start smallGoogles mission in the region:Make the internet an integral part of your daily life
  13. 13. 1. Have a Mission that Matters. Solve a Problem. Access: reducing access as a barrier Create anto all potential usersRelevance: making accessible, relevantthe Internet relevant and useful to local and sustainable peopleSustainability: helping to build Internet ecosystem an Internet ecosystem in INDIA that is that will enable allviable and sustainable in the long-term users to come online Google Confidential and Proprietary
  14. 14. 2. Foster Entrepreneurship Ideas come from anywhere & everywhere Bottom-up culture - multiple ideas and products emerged Flat management structure – communication flows easily across the organization 20% time - ensure employees can pursue ideas Google Scholar Google AlertsGoogle News Flight Simulator Google Confidential and Proprietary
  15. 15. 2. Foster Entrepreneurship Take it seriously! Ideas do come from everywhere. Google Confidential and Proprietary
  16. 16. 2. Foster Entrepreneurship YouTube Interactive Wrong Bob Google Confidential and Proprietary
  17. 17. • 3. Be Open. Share Everything.
  18. 18. 3. Be Open. Share Everything. Plans, Weekly snippets, Resume... Google Confidential and Proprietary
  19. 19. 3. Be Open. Share Everything. developers.google.com Google Confidential and Proprietary
  20. 20. 3. Be Open. Share Everything. Android is the fastest growing mobile platform in the world More than 400M Android devices have been activated > 10,00,000 daily activations Google Confidential and Proprietary
  21. 21. 4. Its all about data, data, data!
  22. 22. 4. Its all about data, data, data! • Data as your advisor, friend and best decision-maker! Best background color for ads? Google Confidential and Proprietary
  23. 23. 5. Users, First; Money, Second Focus on what’s best for the user. Money will follow! Google Confidential and Proprietary
  24. 24. 5. Users, First; Money, SecondEnabling the Ecosystem:Building Support and Training Local Communities• University Programs•GSA Program: Recruitment for GSAs isunderway .•Faculty Summit•Funding programs• Business Professionals and Developers•g|days, Developer Challenges•hackathons•User groups: Google Developer Groups, Google Business Groups (New!) Google Confidential and Proprietary
  25. 25. 6. Speed Does Matter Innovation, not perfection. Android Evolution Google Confidential and Proprietary
  26. 26. 6. Speed Does Matter Innovators Early majority LaggardsSize of target Early Late majoritycustomer adopterssegment Life cycle of offering LaunchLaunch fast and oftenInnovation needs to go faster for an organisation to stay at theforefront of technology Google Confidential and Proprietary
  27. 27. 6. Speed Does Matter Speed “in all its forms” does matter! Google Instant Google Confidential and Proprietary
  28. 28. BE AWARE, but not afraid!!!1. Have a Mission that Matters. Solve a Problem.2. Foster Entrepreneurship3. Be Open. Share Everything.4. Users First; Money, Second5. It is all about Data, Data, Data!6. Speed Does Matter Google Confidential and Proprietary
  29. 29. BE AWARE, but not afraid!!! THE MANTRA IT IS OURS AND IT IS FREE A FREE AND OPEN WORLD DEPENDS ON A FREE AND OPEN WEB AND A FREE AND OPEN WEB DEPENDS ON ME Google Confidential and Proprietary
  30. 30. Thank You Google Confidential and Proprietary

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