MEET YOUR
PRODUCT
By: David Castillo
manueldavid.castillo@aiesec.net
3 Steps
1. Information ----- What is it?
2. Knowledge ----- What it
does?
3. Undestanding ----- What for?
Gathering information makes you…
• Understand the basics

• Confident
• Reliable
Information = What is it?
To gather info… ask yourself
Process
How Much?

When?
What?

Who?
Color

Size

Results
Numbers
Knowledge
What does your product do?
Knowledge = what it does?
What for?
What it does?

Why to pick me?
What other do?

How?
Value

Competitors

Function
Featu...
Understanding…
• Best way to understand your product
Understanding…
« A same feature can mean different thing for different
costumers »
Acceleration means…

“Desire for speed”

“Merge into the
traffic safely”

“Save time while traveling”
Understanding…
The more information you have about costumer
the more you understand your product.
To meet your product
Information

Knowledge

Understanding
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AIESEC Academy | Meet Your Product

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AIESEC Academy | Meet Your Product

  1. 1. MEET YOUR PRODUCT By: David Castillo manueldavid.castillo@aiesec.net
  2. 2. 3 Steps 1. Information ----- What is it? 2. Knowledge ----- What it does? 3. Undestanding ----- What for?
  3. 3. Gathering information makes you… • Understand the basics • Confident • Reliable Information = What is it?
  4. 4. To gather info… ask yourself Process How Much? When? What? Who? Color Size Results Numbers
  5. 5. Knowledge What does your product do?
  6. 6. Knowledge = what it does? What for? What it does? Why to pick me? What other do? How? Value Competitors Function Features
  7. 7. Understanding… • Best way to understand your product
  8. 8. Understanding… « A same feature can mean different thing for different costumers »
  9. 9. Acceleration means… “Desire for speed” “Merge into the traffic safely” “Save time while traveling”
  10. 10. Understanding… The more information you have about costumer the more you understand your product.
  11. 11. To meet your product Information Knowledge Understanding
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