WildGood presentation

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How an idea has led them to the start of conquering the world.
A presentation from Lotus 9 - conference about startups.
Website: http://www.aiesec.lv/lotus

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WildGood presentation

  1. 1. From idea to World Loreta Pižika WildGood15.12.2012., Lotus conference
  2. 2. The Team
  3. 3. 02.05.2010.
  4. 4. Opening the bowtrack 07.05.2011.
  5. 5. Boar bristle brushes• Idea came from bristle all around• What can we offer in busy market? -ecological, natural, design
  6. 6. Gently from nature to human- after successful hunting there is boar fur left and usually nobody needs it but boar bristle are the best material for human hair- sustainable design- sustainable production- packaging- aim to no leftovers
  7. 7. Sales- own web shop- design shops- hair salons- eco boutiques- other web shops
  8. 8. Who buys and appreciates?• USA• UK• Australia• Sweden• Latvia• Norway, Russia, Canada
  9. 9. Export• Belgium (Brussels)• Spain (Barcelona)• UK (London)• .....
  10. 10. How?• information (LIAA, Gateway Baltic, British Council, BI, Brigade, Atsperiens, friends)• fairs• export missions and visits
  11. 11. Special care• quality• communication• shipping
  12. 12. Challenges• sales +-• non-effective costs• crisis management• focus
  13. 13. Thank You!!!

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