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Increasing our reach what Increasing our reach what Presentation Transcript

  • INCREASING OUR REACHAIESEC India | 2013Siddhant ChoudharyMC VP MarketingAIESEC India
  • In this Video• Why to engage• How to engage• What activities
  • In this Video• Why to engage• How to engage• What activities
  • 3 Focus1 Brand Evolution2 Engagement3 Org reputation building
  • 3FocusBrand Re-design Brand toolkit Education, coaching & consultancy Messaging creation and development (brand & sub-brands) Implementation on different mediums/channels 1 Brand Evolution (ex.aiesec.org)Brand Audit Survey 2 EngagementTailored Marketing Campaign 3 Org reputation building
  • Brand KPIs •No. of respondents to brand audit survey •% of respondents that have the correct brand association •No. of Leads generated through market positioning strategy on ORSBrand Control KPIs No. of respondents to brand audit survey % of respondents that have the correct brand association No. of Leads generated through market positioning strategy on ORSExpected Outcome7,000+ youthspeak respondents% correct brand associationIncreased % of ORS registrants converted to customers
  • 3 FocusOnline Engagement: 1 Brand EvolutionKey Online Projects oCultureShock, oAIESEC India Blog 2 Engagement oSocial Media CampaignsDrive: Daily Content Evolution Org reputation oShowcasing 3 buildingMove: Traffic Optimisation o Unique Visitors, Visiting/MonthConvert: Online registration system o ORS
  • Massive Online Engagement KPI’s •Reach on Main Social Media Channels: •No of followers on twitter •No of Likes on facebook •No of members in Linked in Group •No of promoters (people talking about AIESEC) •No. of Conversions from social media channels to website (inbound links) •No. of leads on ORS that are generated from Online Channels (CTA on Website)Expected Outcome% growth on all Facebook, Twitter, Linked InGrowth in % of active usersIncrease in number of leads generated from Social Media on ORS
  • 3FocusOffline Engagement:On Campus Activity/Promotion Marketing 1College FestsEvents EngagementYouth Empowerment 2 Database Collection Org reputation Direct to www.aiesec.in 3 building
  • Massive Offline Engagement KPI’s •No. of Associate Members •No. of Database Registration from Offline Activities •No. of leads on ORS that are generated from DatabaseExpected Outcome% growth on all Facebook, Twitter, Linked InGrowth in % of active usersIncrease in number of leads generated from database on ORS
  • 3 Focus 1 MarketingPartnerships and AlliancesEvents and AwardsShowcasing 2 Online EngagementMedia Coverage [Print, Radio, TV] Org reputation 3 building
  • Organizational Reputation Building KPI’s •Recognition received (in the form of awards, status or certification) •Reach of our Publications and Media Exposure •Respondents of ORS/ Brand Audit that were "recommended" to join AIESEC •Answers of respondents of ORS/ Brand Audit on the question "Where did you hear about AIESEC?"Expected Outcome% correct brand associationReputable status maintained/ achieved (ex. UN)Awards Received (ex. World Blu)Increase in media Exposure around National lead initiatives (Y2B, External Events andAlliances)ORS results Increase in Leads and contacts generated by events and public relations activities Increase in Promoters
  • FAQs