Lead-The power of story tellingPresentation Transcript
The Power Of Story Telling
When you are a leader and you
become a very successful
Person, Your life stops being an
Event, and starts becoming a
What is Leadership for
You don’t sell the idea or the product but
you always sell The Story behind the
Story is nothing but words or text with
When you’re conversing with coworkers, customers, or
investors, the richness and meaning of your story is
what people really buy. Everybody thinks it’s the return
on investment that you’re selling…but it’s really the
story about ROI that an investor takes away.
former CIO /SVP, Blue Cross Blue
and former CEO , Oceania
What is Your Story of Life?
If I were an author, could you sell
me your story?
I had to know and understand my own
story before I could listen to and help
other people with theirs.
44th President of USA
Believe in yourself. And stop trying to
- DE LA VEGA
NY C Street
WHY do I need a story for my life?
How does it help my Leadership?
People don’t want more information. They are up to their eyeballs
They want faith—faith in you, your goals, your success, in the story
Once people make your story their story, you have tapped into the
powerful force of faith. --Annette Simmons
Author, The Story Factor: Inspiration,
Persuasion Through the Art of Storytelling
Leaders lead by telling stories
that give others permission to
lead, not follow.
Leadership is Branding, Leader
himself/herself is a Brand.
A brand is far more than just a
name, a logo, or a tagline; it’s the
stories that people tell about you.
Does it Mean I should CREATE a
story? Wouldn’t that be a Lie?
Those who do not have power over the story
that dominates their lives
—the power to retell it, rethink it, deconstruct
it, joke about it, and change it as times
truly are powerless, because they cannot
think new thoughts. - Salman Rushdie
At any point in life I can say,
“I don’t want my story to end like
Its all about creating a New Story,
Creating a new Brand- Writing a
New Conclusion and then fill the
pages between to make sure that
conclusion is met.
Great stories agree with our world view. The best
stories don’t teach people anything new.
Instead, the best stories agree with what the
audience already believes and makes the members
of the audience feel smart and secure when
reminded how right they were in the first place.
Author, Tribes: We Need You to
So what is the USE of all this?
So now answer these Questions!
So now write a new Story for your
next 6 months. You as a Leader,
as a Brand, and your Leadership.
So now if AIESEC Ahmedabad
was a BOOK and YOU were the
Author, how will you write the
Write a Conclusion for AIESEC in
Ahmedabad at end of 2013.
Create a Story.!