When you’re conversing with coworkers, customers, or
investors, the richness and meaning of your story is
what people really buy. Everybody thinks it’s the return
on investment that you’re selling…but it’s really the
story about ROI that an investor takes away.
former CIO /SVP, Blue Cross Blue
and former CEO , Oceania
People don’t want more information. They are up to their eyeballs
They want faith—faith in you, your goals, your success, in the story
Once people make your story their story, you have tapped into the
powerful force of faith. --Annette Simmons
Author, The Story Factor: Inspiration,
Persuasion Through the Art of Storytelling
Leaders lead by telling stories
that give others permission to
lead, not follow.
Leadership is Branding, Leader
himself/herself is a Brand.
A brand is far more than just a
name, a logo, or a tagline; it’s the
stories that people tell about you.
Does it Mean I should CREATE a
story? Wouldn’t that be a Lie?
Those who do not have power over the story
that dominates their lives
—the power to retell it, rethink it, deconstruct
it, joke about it, and change it as times
truly are powerless, because they cannot
think new thoughts. - Salman Rushdie
At any point in life I can say,
“I don’t want my story to end like
Its all about creating a New Story,
Creating a new Brand- Writing a
New Conclusion and then fill the
pages between to make sure that
conclusion is met.
Great stories agree with our world view. The best
stories don’t teach people anything new.
Instead, the best stories agree with what the
audience already believes and makes the members
of the audience feel smart and secure when
reminded how right they were in the first place.
Author, Tribes: We Need You to