1st HIV Prevention Project  Technical Support Conference  How to Use New Media  in Your Programs   PRESENTED BY:   Miguel ...
Remember three things
What is this stuff? <ul><ul><li>It’s online </li></ul></ul><ul><ul><li>Referred to as new media, user-generated, emerging ...
What is this stuff? <ul><ul><li>Web as THE meeting place </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Acce...
<ul><li>“ Consumers want their media  when  they want it,  how  they want it and  in whatever  quantities  they want it.” ...
Time Magazine 2006  Person of the Year
Why? <ul><li>Folks love this stuff </li></ul><ul><ul><li>It’s about  trust  - people want something they feel they can tru...
Health Information  on the Web <ul><li>Estimated percent of U.S. adults online:  71-79% </li></ul><ul><li>U.S. Adults 18-2...
Digital Divide Myth Most people, regardless of their ethnicity, are online.
<ul><li>Demographic of Internet Users as of: October – December 2007 </li></ul><ul><ul><li>White, Non-Hispanic: 76% </li><...
New media is… <ul><li>Tools </li></ul><ul><li>Web 2.0 </li></ul><ul><li>User-generated </li></ul><ul><li>Trusted </li></ul...
Blogs <ul><li>What are they? </li></ul><ul><ul><li>Blog is short for a “web log”, often a personal journal written in chro...
Secretary Leavitt’s Blog
Blog: Comments
AIDS.gov blog
Wikis <ul><li>What is a wiki? </li></ul><ul><ul><li>As of 9/2007, Wikipedia has approximately 8.2 million articles in 253 ...
Wikis in Plain English www.commoncraft.com/video-wikis-plain-english
Wikipedia: AIDS.gov
Social Networks <ul><li>What are they? </li></ul><ul><ul><li>Sites where people connect, share music, blogs, photos, etc. ...
Social Network Sites
Social Network Site
Social Networks: Election ‘08* *No endorsement implied
Podcasts <ul><li>What are they? </li></ul><ul><ul><li>An audio or video available on the Internet. You may listen or view ...
Podcasts: iTunes
Podcasts: iTunes/CDC
Podcasts: AIDS.gov
RSS Feeds <ul><li>What are they? </li></ul><ul><li>Easy way to distribute your news </li></ul><ul><li>Individualized news ...
Text Messaging
Text Messaging <ul><li>What is text messaging? </li></ul><ul><ul><li>Sending short messages to a cell phone, pager, PDA, o...
Text Messaging <ul><li>Youth Access Health Info via Text Messaging </li></ul><ul><li>Text 61827 into your cell phone </li>...
Text Messaging
<ul><li>Halo 3  </li></ul><ul><ul><li>Fastest selling video game ever </li></ul></ul><ul><ul><li>$300 million in first wee...
<ul><li>Social networking and micro-blogging service </li></ul><ul><li>What are you doing now? </li></ul><ul><li>Send &quo...
Twitter: March of Dimes
Usability <ul><li>What is it? </li></ul><ul><li>Section 508 of the Rehabilitation Act: </li></ul><ul><li>Requires that Fed...
Examples from OPA Community
Examples from OPA Community
Lessons Learned <ul><li>It’s tough if it’s not familiar. </li></ul><ul><ul><li>Not familiar with new media? It’s ok. </li>...
What are the  three things?
Resources Texting 4 Health CDC Conference slideshare.net/ blog.AIDS.gov
Miguel Gomez (202) 690-5560 contact @AIDS.gov Michelle’s favorite quote: &quot;How many opportunities do we have to dramat...
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Using New Media

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April 2, 2008. Miguel Gomez.
Presentation about using new media for family planning programs.

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  • But look at 2006 through a different lens and you&apos;ll see another story, one that isn&apos;t about conflict or great men. It&apos;s a story about community and collaboration on a scale never seen before. It&apos;s about the cosmic compendium of knowledge Wikipedia and the million-channel people&apos;s network YouTube and the online metropolis MySpace. It&apos;s about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.
  • Transcript of "Using New Media "

    1. 1. 1st HIV Prevention Project Technical Support Conference How to Use New Media in Your Programs PRESENTED BY: Miguel Gomez Director, AIDS.gov April 2, 2006
    2. 2. Remember three things
    3. 3. What is this stuff? <ul><ul><li>It’s online </li></ul></ul><ul><ul><li>Referred to as new media, user-generated, emerging technologies </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Social networks </li></ul></ul></ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul><ul><ul><ul><li>RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Text messaging </li></ul></ul></ul><ul><ul><ul><li>Gaming </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
    4. 4. What is this stuff? <ul><ul><li>Web as THE meeting place </li></ul></ul><ul><ul><li>Social </li></ul></ul><ul><ul><li>Accessible </li></ul></ul><ul><ul><li>Affordable </li></ul></ul>
    5. 5. <ul><li>“ Consumers want their media when they want it, how they want it and in whatever quantities they want it.” </li></ul><ul><li>- Price-Waterhouse, 2006 </li></ul>
    6. 6. Time Magazine 2006 Person of the Year
    7. 7. Why? <ul><li>Folks love this stuff </li></ul><ul><ul><li>It’s about trust - people want something they feel they can trust, is easy to read, and is current </li></ul></ul><ul><ul><li>It’s personalized </li></ul></ul><ul><li>Do YOUR clients love your stuff? </li></ul><ul><ul><li>Visitors spend up to 30 seconds scanning a page before deciding to leave – need to engage! </li></ul></ul>
    8. 8. Health Information on the Web <ul><li>Estimated percent of U.S. adults online: 71-79% </li></ul><ul><li>U.S. Adults 18-29 years old - 90% online </li></ul><ul><li>U.S. Adults who have ever gone online to look for health information increased from 136 million (2006) to 162 million (2007) </li></ul><ul><li>Online health audience = 66% of population </li></ul><ul><li>Search Engines – use ranked 4 th among top four sources for the public turns to for health information </li></ul>Harris Poll (July 31, 2007) Jupiter (2006)
    9. 9. Digital Divide Myth Most people, regardless of their ethnicity, are online.
    10. 10. <ul><li>Demographic of Internet Users as of: October – December 2007 </li></ul><ul><ul><li>White, Non-Hispanic: 76% </li></ul></ul><ul><ul><li>Black, Non-Hispanic: 56% </li></ul></ul><ul><ul><li>English-speaking Hispanic: 79% </li></ul></ul><ul><ul><li>Reference: Usage Over Time. Pew Internet & American Life Project. </li></ul></ul>Digital Divide Myth
    11. 11. New media is… <ul><li>Tools </li></ul><ul><li>Web 2.0 </li></ul><ul><li>User-generated </li></ul><ul><li>Trusted </li></ul><ul><li>Accessible </li></ul><ul><li>Affordable </li></ul><ul><li>A place to meet/social </li></ul>
    12. 12. Blogs <ul><li>What are they? </li></ul><ul><ul><li>Blog is short for a “web log”, often a personal journal written in chronological order (starting with most recent). Most blogs enable visitors to comment on their posts. </li></ul></ul><ul><li>Who’s using them? </li></ul><ul><ul><li>There are more than 112 million blogs (Technorati.comi) </li></ul></ul>
    13. 13. Secretary Leavitt’s Blog
    14. 14. Blog: Comments
    15. 15. AIDS.gov blog
    16. 16. Wikis <ul><li>What is a wiki? </li></ul><ul><ul><li>As of 9/2007, Wikipedia has approximately 8.2 million articles in 253 languages </li></ul></ul><ul><ul><li>36% of American adult internet users have used a wiki </li></ul></ul><ul><ul><li>“ A webpage with an edit button” - David Weekly, pbWiki </li></ul></ul>
    17. 17. Wikis in Plain English www.commoncraft.com/video-wikis-plain-english
    18. 18. Wikipedia: AIDS.gov
    19. 19. Social Networks <ul><li>What are they? </li></ul><ul><ul><li>Sites where people connect, share music, blogs, photos, etc. </li></ul></ul><ul><ul><li>Facebook, MySpace, PatientsLikeMe, Daily Strength, Eons </li></ul></ul><ul><li>Who’s using them? </li></ul><ul><ul><li>MySpace: Over 110 million montly active users (as of 1/08) </li></ul></ul><ul><ul><li>Facebook: Over 60 million members (6/01/08) </li></ul></ul><ul><ul><li>250,000 new registrations/day. </li></ul></ul>
    20. 20. Social Network Sites
    21. 21. Social Network Site
    22. 22. Social Networks: Election ‘08* *No endorsement implied
    23. 23. Podcasts <ul><li>What are they? </li></ul><ul><ul><li>An audio or video available on the Internet. You may listen or view these files on your desktop, or download them onto a mobile device like an iPod or other portable player. </li></ul></ul><ul><ul><li>Often series, subscription-based </li></ul></ul><ul><ul><li>Word of the year in 2005 (Oxford Dictionary) </li></ul></ul>
    24. 24. Podcasts: iTunes
    25. 25. Podcasts: iTunes/CDC
    26. 26. Podcasts: AIDS.gov
    27. 27. RSS Feeds <ul><li>What are they? </li></ul><ul><li>Easy way to distribute your news </li></ul><ul><li>Individualized news feeds </li></ul><ul><li>Brings you specific content that you care about most </li></ul><ul><li>Is your content available via RSS? </li></ul>
    28. 28. Text Messaging
    29. 29. Text Messaging <ul><li>What is text messaging? </li></ul><ul><ul><li>Sending short messages to a cell phone, pager, PDA, or other handheld device. Generally, no more than a 160 characters in length. </li></ul></ul><ul><li>Who’s using it? </li></ul><ul><ul><li>As of December 2006, over 18.5 billion text messages are sent every month – and that number has grown by 250% each year for the last two years. </li></ul></ul>
    30. 30. Text Messaging <ul><li>Youth Access Health Info via Text Messaging </li></ul><ul><li>Text 61827 into your cell phone </li></ul><ul><li>Codes </li></ul><ul><ul><li>D4 - Find out your HIV testing centers </li></ul></ul><ul><ul><li>B2 - If you think you are pregnant </li></ul></ul><ul><li>Program of ISIS and SF Health Department </li></ul>
    31. 31. Text Messaging
    32. 32. <ul><li>Halo 3 </li></ul><ul><ul><li>Fastest selling video game ever </li></ul></ul><ul><ul><li>$300 million in first week </li></ul></ul><ul><li>Virtual Worlds </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Club Penquin </li></ul></ul>Gaming/Virtual Worlds
    33. 33. <ul><li>Social networking and micro-blogging service </li></ul><ul><li>What are you doing now? </li></ul><ul><li>Send &quot;updates&quot; (or &quot;tweets up to 140 characters long) from their cell phone to the twitter site. </li></ul>
    34. 34. Twitter: March of Dimes
    35. 35. Usability <ul><li>What is it? </li></ul><ul><li>Section 508 of the Rehabilitation Act: </li></ul><ul><li>Requires that Federal agencies' electronic and information technology is accessible to people with disabilities, including employees and members of the public. </li></ul>
    36. 36. Examples from OPA Community
    37. 37. Examples from OPA Community
    38. 38. Lessons Learned <ul><li>It’s tough if it’s not familiar. </li></ul><ul><ul><li>Not familiar with new media? It’s ok. </li></ul></ul><ul><ul><li>Play. Experiment. </li></ul></ul><ul><ul><li>Don’t make more work for yourself or program </li></ul></ul><ul><ul><li>Take something off your plate before every new media tool you add. </li></ul></ul><ul><ul><li>How do you get familiar? Jump off the cliff! </li></ul></ul><ul><li>You are leaders. You have the content . </li></ul>
    39. 39. What are the three things?
    40. 40. Resources Texting 4 Health CDC Conference slideshare.net/ blog.AIDS.gov
    41. 41. Miguel Gomez (202) 690-5560 contact @AIDS.gov Michelle’s favorite quote: &quot;How many opportunities do we have to dramatically improve people's lives just by doing our job a little better?” - Steve Krug, Don’t Make Me Think

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