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Highlights for the AIDS.gov Team February 23, 2009 Social Media and Nonprofits: Two-Day Intensive Workshop
<ul><li>Workshop overview  </li></ul><ul><li>Training tools  </li></ul><ul><li>Take away messages </li></ul><ul><li>Next s...
Overview
Working in a networked way to identify the best existing resources, people, and case studies that will give nonprofit orga...
Our Wiki – Home Base  http://www.wearemedia.org
 
Beth Kanter Holly Ross Nina Simon Rachel Weidinger Britt Bravo David Cohn John Kenyon JD Lasica Workshop Leaders
Learning Goals <ul><li>Learn to integrate social media into web communications plan </li></ul><ul><li>Learn to design, imp...
Agenda <ul><li>Day 1:  Strategy </li></ul><ul><li>Day 2:  Tactics & Tools </li></ul>
Training Tools
Stand Up If … http://www.flickr.com/photos/aaronjacobs/107732128/
Share Pair http://www.flickr.com/photos/ginable/325235488/
Share Pair & Tweet on Paper  <ul><ul><li>How can social media benefit your organization? </li></ul></ul><ul><ul><li>Write ...
Wordle   ( http://www.wordle.net/ ) How can social media benefit your organization?
Spectrograph  <ul><ul><li>Where are you on the readiness scale to implement a new media plan? </li></ul></ul>
Social Media Simulation Game
Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
Creating Your Organization's Social Media Strategy Map <ul><li>Goal:  To introduce planning questions that a nonprofit org...
When I get back to my organization, my first new media action step will be…. Group Sentence
Training Tools Recap <ul><li>Stand Up </li></ul><ul><li>Share Pair (and Tweet version) </li></ul><ul><li>Spectrograph </li...
Take Away Messages
Social is not slowing down ….
Not everyone is a social media user
Market Research Concept Testing Issues Awareness Improve Reputation Improve Customer/Client Service Content Generation Pro...
What are the limitations? http://www.flickr.com/photos/ben_pollard/2342924889
http://www.chrisbrogan.com/social-media-is-not-a-life-raft/
NTEN’s Web Communications Strategy <ul><li>1/3 web presence </li></ul><ul><li>1/3 one-way (email) </li></ul><ul><li>1/3 so...
 
Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
 
 
ROI <ul><li>Return on  Insight  (David Armano) </li></ul>
 
Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
 
Summarizing   Take Away Messages <ul><li>New media is growing, but not everyone is using it--always need to assess appropr...
Next Steps
What’s next in new media? <ul><li>The “Semantic” web:  </li></ul>“ Watch what I want and give me more of it!” Holly Ross, ...
Homework <ul><li>The Cluetrain Manifesto : The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David...
Questions
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We Are Media Presentation For AIDS.gov Team

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Highlights from the We Are Media Workshop (http://www.wearemedia.org/) for an internal AIDS.gov team meeting.

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  • Transcript of "We Are Media Presentation For AIDS.gov Team"

    1. 1. Highlights for the AIDS.gov Team February 23, 2009 Social Media and Nonprofits: Two-Day Intensive Workshop
    2. 2. <ul><li>Workshop overview </li></ul><ul><li>Training tools  </li></ul><ul><li>Take away messages </li></ul><ul><li>Next steps </li></ul><ul><li>Questions </li></ul>Today’s Agenda
    3. 3. Overview
    4. 4. Working in a networked way to identify the best existing resources, people, and case studies that will give nonprofit organizations the knowledge and resources they need to use social media effectively. Funded by the Surdna Foundation What is WeAreMedia?
    5. 5. Our Wiki – Home Base http://www.wearemedia.org
    6. 7. Beth Kanter Holly Ross Nina Simon Rachel Weidinger Britt Bravo David Cohn John Kenyon JD Lasica Workshop Leaders
    7. 8. Learning Goals <ul><li>Learn to integrate social media into web communications plan </li></ul><ul><li>Learn to design, implement, and evaluate social media projects </li></ul><ul><li>Experience a variety of web tools that are essential in listening, participation, content creation, generating buzz, and community building tactical approaches </li></ul>
    8. 9. Agenda <ul><li>Day 1: Strategy </li></ul><ul><li>Day 2: Tactics & Tools </li></ul>
    9. 10. Training Tools
    10. 11. Stand Up If … http://www.flickr.com/photos/aaronjacobs/107732128/
    11. 12. Share Pair http://www.flickr.com/photos/ginable/325235488/
    12. 13. Share Pair & Tweet on Paper <ul><ul><li>How can social media benefit your organization? </li></ul></ul><ul><ul><li>Write it down as “Tweet” – 1 brief sentence </li></ul></ul><ul><ul><li>Laser out share and retweet </li></ul></ul>Your Tweet:
    13. 14. Wordle ( http://www.wordle.net/ ) How can social media benefit your organization?
    14. 15. Spectrograph <ul><ul><li>Where are you on the readiness scale to implement a new media plan? </li></ul></ul>
    15. 16. Social Media Simulation Game
    16. 17. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    17. 18. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    18. 19. Creating Your Organization's Social Media Strategy Map <ul><li>Goal: To introduce planning questions that a nonprofit organization needs to ask before getting started with a social media plan and examples of how other nonprofits have approach this task </li></ul><ul><li>Objectives </li></ul><ul><li>Target Audience </li></ul><ul><li>Integration </li></ul><ul><li>Culture Change </li></ul><ul><li>Capacity </li></ul><ul><li>Tools and Tactics </li></ul><ul><li>Measurement </li></ul><ul><li>Experiment </li></ul>
    19. 20. When I get back to my organization, my first new media action step will be…. Group Sentence
    20. 21. Training Tools Recap <ul><li>Stand Up </li></ul><ul><li>Share Pair (and Tweet version) </li></ul><ul><li>Spectrograph </li></ul><ul><li>Social Media Simulation </li></ul><ul><li>Strategy Map </li></ul><ul><li>Sentence </li></ul>
    21. 22. Take Away Messages
    22. 23. Social is not slowing down ….
    23. 24. Not everyone is a social media user
    24. 25. Market Research Concept Testing Issues Awareness Improve Reputation Improve Customer/Client Service Content Generation Program Ideas Increased Relevant Visitor Traffic Increased Page Rankings Viral spreading of petitions or actions Fundraising – reach new donors Recruit volunteers/clients Benefits of Social Media
    25. 26. What are the limitations? http://www.flickr.com/photos/ben_pollard/2342924889
    26. 27. http://www.chrisbrogan.com/social-media-is-not-a-life-raft/
    27. 28. NTEN’s Web Communications Strategy <ul><li>1/3 web presence </li></ul><ul><li>1/3 one-way (email) </li></ul><ul><li>1/3 social media aspects </li></ul>
    28. 30. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    29. 31. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    30. 34. ROI <ul><li>Return on Insight (David Armano) </li></ul>
    31. 36. Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    32. 38. Summarizing Take Away Messages <ul><li>New media is growing, but not everyone is using it--always need to assess appropriateness for your target audience </li></ul><ul><li>Social Media is only one component of an web communications strategy (Nten’s 1/3 strategy) </li></ul><ul><li>Establish credibility and trust through a stepped approach </li></ul><ul><li>( Obama’s crawl, walk run approach, Listen, participate, share story, generate buzz, community building and social networking) </li></ul><ul><li>4. Transparency and reciprocity are key (Air Force blog comment policy) </li></ul><ul><li>5. ROI = Return on Insight (listen, learn, adapt) </li></ul>
    33. 39. Next Steps
    34. 40. What’s next in new media? <ul><li>The “Semantic” web: </li></ul>“ Watch what I want and give me more of it!” Holly Ross, ED of NTEN
    35. 41. Homework <ul><li>The Cluetrain Manifesto : The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger </li></ul><ul><li>Here Comes Everybody : The Power of Organizing Without Organizations: Clay Shirkey </li></ul><ul><li>Flipping the Funnel : Seth Godin, “ –there’s a free non-profit version—Beth thinks it should be required! </li></ul><ul><li>Groundswell : Charlene Li and Josh Bernoff </li></ul><ul><li>Smart Chart : www.smartchart.org/ --great new media assessment tool -- free for nonprofits </li></ul><ul><li>Strategy Map Handout : Remix as a handout for public health colleagues? </li></ul>
    36. 42. Questions
    37. 43. Welcome to the Social World
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