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U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov

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"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.

"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.

Published in: Health & Medicine

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  • Note: mention something about understanding individual sexual health risk
  • Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
  • Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization ’ s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
  • Support each other
  • Transcript

    • 1.
      • Wikis , Blogs , Texting , and More U.S. Conference on AIDS San Francisco, October 30, 2009
      • PRESENTERS Miguel Gomez, Director, AIDS.gov
      • Jennie Anderson, Director of Communications, AIDS.gov
      • Michelle Samplin-Salgado, New Media Strategist, AIDS.gov John Snow, Inc.
    • 2. Who are we?
    • 3. New Media in Response to HIV
    • 4.
      • Name
      • Organization
      • One thing you hope to get out of today’s session
      SHARE PAIR #1: Who are you? © http://www.flickr.com/photos/slgc/2989522327 /
    • 5. Today’s Agenda
      • 8:30am-10:30pm
      • What are wikis, blogs, texting, etc?
      • How are people using the internet and new media for health information?
      • What is new media?
      • How can it be used in response to HIV/AIDS
    • 6. Why are we doing this session?
    • 7.
      • “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”
      Adapted from Price Waterhouse quote
    • 8. Challenges
      • To understand…
      • how Americans/clients access health information online
      • what is new media
      • the role of new media
    • 9. Who’s online?
    • 10.
      • 8 in 10 adults in the U.S. use the Internet .
      • 18-29 year olds online: 92%
      • Adults 65+ years: 42%
      • Latinos: 56% African Americans: 67%
      Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.
    • 11.
      • 48% of African American adults and 47% of Latino adults go online using a mobile device .
      • 28% of Whites do .
      Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
    • 12. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
    • 13.
      • Who are your clients and are they using the Internet?
      • What new media tools (if any) are they using?
      • How do you know?
      • How could you find out?
      SHARE PAIR #2: Where are Your Clients? © http://www.flickr.com/photos/sallypics/267299027/
    • 14. WHAT WE KNOW ABOUT you, your clients, looking for online health information...
    • 15.
      • 150 million U.S. adults have gone online to look for health information .
      • (that’s 66% of all adults and 81% of those online)
      “ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937 . Accessed 1/27/09.
    • 16. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
    • 17. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
    • 18. You, your clients, being social/having a conversation…
    • 19.
      • 60% of e-patients access user-generated content related to health.
      • 53% of e-patients consult Wikipedia.
      • 20% of e-patients post or share content.
      Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
    • 20. Patients Sharing & Learning
    • 21. When I get back to my organization, my next new media planning step will be…
    • 22. And it makes people happy.
    • 23. “ Don’t give me 1 > thing 2 do!”
    • 24. Amazing New Directions
    • 25. Obligation to
    • 26. What is new media?
    • 27. NEW MEDIA IS … a conversation, levels the playing field, it’s social , trusted, & user-generated.
    • 28. Power was here...
    • 29. Now it’s here.
    • 30. Let’s look at some examples…
    • 31. What is a wiki?
    • 32. A wiki is…
        • David Weekly
        • pbWiki
    • 33. Why would I use a wiki?
      • To collaborate with others online.
        • public or password-protected.
      • Reduce confusion of having multiple contributors to documents or projects.
    • 34. Who uses wikis?
      • Community-based organizations
      • Governments, schools/universities
      • Businesses are using wikis
      • And YOU!
    • 35. Wikipedia
    • 36. Wikipedia
    • 37. Wikis to respond to HIV
      • Create resources.
      • Maintain HIV/AIDS resource lists.
      • Create calendars.
      • Manage projects from different locations.
      • Create on-line journals.
      • Write grant applications.
    • 38. AIDS.gov wiki
    • 39. AIDS.gov wiki
    • 40. What is a blog?
    • 41. A blog is…
      • Websites with regular updates and links to other webpages.
      • Usually informal—like a diary or journal entry.
      • Some are personal, others provide mainstream news updates.
      • Most encourage dialogue though comments.
    • 42. Why would I use a blog?
      • To share information and engage in an online conversation with your target audiences.
    • 43. 1.5 million new blog posts are created every day. http://technoratimedia.com
    • 44. Blogs to respond to HIV
      • Exchange ideas about HIV prevention, testing, treatment, and research.
      • Increase program collaboration and service integration.
      • Engage those at risk for, or living with, HIV/AIDS in a dialogue.
    • 45. AIDS.gov blog
    • 46. AIDS Action Committee
    • 47. Alltop
    • 48. POZ blogs
    • 49. Oriol’s blog
    • 50. What is a texting?
    • 51. Mobile Text message and beyond….
    • 52.
      • Text messages > voice calls.
      • 88% of American’s own a cell phone
      • 50% of mobile users send text messages (30% send daily).
      • Average text message read within 15 minutes .
      • Little to no “spam”!
      Distributive Networks
    • 53. Texing is…
      • A way of sending information to and from cell phones and certain personal digital assistants (PDAs).
      • Options to send their clients appointment and medication reminders.
    • 54. Texting in response to HIV
      • Locate local HIV testing centers.
      • Respond to questions about HIV.
      • Remind patients of medical appointments.
      • Help patients adhere to their medication schedules.
    • 55.  
    • 56. Sex Info
    • 57. and there’s more…
    • 58. Twitter
    • 59.
      • Micro-blogging though one 140 character tweet at a time…
      www.tweespeed.com Twitter
    • 60. www.twitter.com/aidsgov
    • 61. What is a # hashtag?
    • 62. Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
    • 63. Video/Photo Sharing Chicago AIDS Foundation
    • 64. Every minute, 15 hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet
    • 65.  
    • 66. MySpace
    • 67.  
    • 68. Widgets
        • A widget is a small application that can be posted to a website or blog .
    • 69. NY Widget
    • 70. Will it help?
    • 71. It’s about the message.
    • 72. It’s about your clients.
    • 73. It’s about the planning.
    • 74. Will it help you manage internally?
    • 75. It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
    • 76. It’s cost effective.
    • 77. Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
    • 78. Delivering Content to Other Sites Thanks CDC!
    • 79. It’s about working together
    • 80.
        • New media strategy
    • 81. Approach to New Media Strategy: POST*
        • P eople
        • O bjectives
        • S trategy
        • T echnology
      * ©2007 Forrester Research, Inc. All rights reserved .
    • 82. Social Media Strategy Map Goal: To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
    • 83. From www.edelman.com
    • 84.
        • New media monitoring and evaluation
    • 85.
      • What does success look like?
    • 86. Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
    • 87. Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
    • 88. A Few Lessons Learned…
      • Learn as you go.
      • Check out what your peers are doing.
      • Use the monitoring tools handed to you!
      • Numbers alone are meaningless.
      • It’s about return on insight, not just investment.
      • Pick the right data points to monitor – make sure whatever you are measuring it linked to your goals!
      Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    • 89.
      • How do YOU measure success?
    • 90. Facebook Insights
    • 91. YouTube Insights
    • 92. When I get back to my organization, my next new media planning step will be…
    • 93. Say “cheese!”
      • Stop by booth #306 in the Golden Gate Ballroom , on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ____________."
    • 94. Thank You
      • NMAC – Circe LeCompte and the rest of the NMAC Team!
    • 95. Help is available! HHS center for New media www.cdc.gov/socialmedia Internet Interventions www.internetinterventions.org
    • 96. Stay Connected! Miguel Gomez [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov All slides developed by AIDS.gov are identified with the AIDS.gov logo