U,S. Conference on AIDS 2009:  Wikis, Blogs, and More Presentation by AIDS.gov
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U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov

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"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.

"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.

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  • Note: mention something about understanding individual sexual health risk
  • Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
  • Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization ’ s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
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U,S. Conference on AIDS 2009:  Wikis, Blogs, and More Presentation by AIDS.gov U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov Presentation Transcript

    • Wikis , Blogs , Texting , and More U.S. Conference on AIDS San Francisco, October 30, 2009
    • PRESENTERS Miguel Gomez, Director, AIDS.gov
    • Jennie Anderson, Director of Communications, AIDS.gov
    • Michelle Samplin-Salgado, New Media Strategist, AIDS.gov John Snow, Inc.
  • Who are we?
  • New Media in Response to HIV
    • Name
    • Organization
    • One thing you hope to get out of today’s session
    SHARE PAIR #1: Who are you? © http://www.flickr.com/photos/slgc/2989522327 /
  • Today’s Agenda
    • 8:30am-10:30pm
    • What are wikis, blogs, texting, etc?
    • How are people using the internet and new media for health information?
    • What is new media?
    • How can it be used in response to HIV/AIDS
  • Why are we doing this session?
    • “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”
    Adapted from Price Waterhouse quote
  • Challenges
    • To understand…
    • how Americans/clients access health information online
    • what is new media
    • the role of new media
  • Who’s online?
    • 8 in 10 adults in the U.S. use the Internet .
    • 18-29 year olds online: 92%
    • Adults 65+ years: 42%
    • Latinos: 56% African Americans: 67%
    Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.
    • 48% of African American adults and 47% of Latino adults go online using a mobile device .
    • 28% of Whites do .
    Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
  • Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
    • Who are your clients and are they using the Internet?
    • What new media tools (if any) are they using?
    • How do you know?
    • How could you find out?
    SHARE PAIR #2: Where are Your Clients? © http://www.flickr.com/photos/sallypics/267299027/
  • WHAT WE KNOW ABOUT you, your clients, looking for online health information...
    • 150 million U.S. adults have gone online to look for health information .
    • (that’s 66% of all adults and 81% of those online)
    “ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937 . Accessed 1/27/09.
  • 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
  • Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
  • You, your clients, being social/having a conversation…
    • 60% of e-patients access user-generated content related to health.
    • 53% of e-patients consult Wikipedia.
    • 20% of e-patients post or share content.
    Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
  • Patients Sharing & Learning
  • When I get back to my organization, my next new media planning step will be…
  • And it makes people happy.
  • “ Don’t give me 1 > thing 2 do!”
  • Amazing New Directions
  • Obligation to
  • What is new media?
  • NEW MEDIA IS … a conversation, levels the playing field, it’s social , trusted, & user-generated.
  • Power was here...
  • Now it’s here.
  • Let’s look at some examples…
  • What is a wiki?
  • A wiki is…
      • David Weekly
      • pbWiki
  • Why would I use a wiki?
    • To collaborate with others online.
      • public or password-protected.
    • Reduce confusion of having multiple contributors to documents or projects.
  • Who uses wikis?
    • Community-based organizations
    • Governments, schools/universities
    • Businesses are using wikis
    • And YOU!
  • Wikipedia
  • Wikipedia
  • Wikis to respond to HIV
    • Create resources.
    • Maintain HIV/AIDS resource lists.
    • Create calendars.
    • Manage projects from different locations.
    • Create on-line journals.
    • Write grant applications.
  • AIDS.gov wiki
  • AIDS.gov wiki
  • What is a blog?
  • A blog is…
    • Websites with regular updates and links to other webpages.
    • Usually informal—like a diary or journal entry.
    • Some are personal, others provide mainstream news updates.
    • Most encourage dialogue though comments.
  • Why would I use a blog?
    • To share information and engage in an online conversation with your target audiences.
  • 1.5 million new blog posts are created every day. http://technoratimedia.com
  • Blogs to respond to HIV
    • Exchange ideas about HIV prevention, testing, treatment, and research.
    • Increase program collaboration and service integration.
    • Engage those at risk for, or living with, HIV/AIDS in a dialogue.
  • AIDS.gov blog
  • AIDS Action Committee
  • Alltop
  • POZ blogs
  • Oriol’s blog
  • What is a texting?
  • Mobile Text message and beyond….
    • Text messages > voice calls.
    • 88% of American’s own a cell phone
    • 50% of mobile users send text messages (30% send daily).
    • Average text message read within 15 minutes .
    • Little to no “spam”!
    Distributive Networks
  • Texing is…
    • A way of sending information to and from cell phones and certain personal digital assistants (PDAs).
    • Options to send their clients appointment and medication reminders.
  • Texting in response to HIV
    • Locate local HIV testing centers.
    • Respond to questions about HIV.
    • Remind patients of medical appointments.
    • Help patients adhere to their medication schedules.
  •  
  • Sex Info
  • and there’s more…
  • Twitter
    • Micro-blogging though one 140 character tweet at a time…
    www.tweespeed.com Twitter
  • www.twitter.com/aidsgov
  • What is a # hashtag?
  • Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
  • Video/Photo Sharing Chicago AIDS Foundation
  • Every minute, 15 hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet
  •  
  • MySpace
  •  
  • Widgets
      • A widget is a small application that can be posted to a website or blog .
  • NY Widget
  • Will it help?
  • It’s about the message.
  • It’s about your clients.
  • It’s about the planning.
  • Will it help you manage internally?
  • It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
  • It’s cost effective.
  • Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
  • Delivering Content to Other Sites Thanks CDC!
  • It’s about working together
      • New media strategy
  • Approach to New Media Strategy: POST*
      • P eople
      • O bjectives
      • S trategy
      • T echnology
    * ©2007 Forrester Research, Inc. All rights reserved .
  • Social Media Strategy Map Goal: To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • From www.edelman.com
      • New media monitoring and evaluation
    • What does success look like?
  • Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
  • Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • A Few Lessons Learned…
    • Learn as you go.
    • Check out what your peers are doing.
    • Use the monitoring tools handed to you!
    • Numbers alone are meaningless.
    • It’s about return on insight, not just investment.
    • Pick the right data points to monitor – make sure whatever you are measuring it linked to your goals!
    Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    • How do YOU measure success?
  • Facebook Insights
  • YouTube Insights
  • When I get back to my organization, my next new media planning step will be…
  • Say “cheese!”
    • Stop by booth #306 in the Golden Gate Ballroom , on the lobby level, and fill out a card saying "I / We are Facing AIDS because: ____________."
  • Thank You
    • NMAC – Circe LeCompte and the rest of the NMAC Team!
  • Help is available! HHS center for New media www.cdc.gov/socialmedia Internet Interventions www.internetinterventions.org
  • Stay Connected! Miguel Gomez [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov All slides developed by AIDS.gov are identified with the AIDS.gov logo