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<ul><li>Wikis ,  Blogs ,  Texting ,  and  More U.S. Conference on AIDS San Francisco, October 30, 2009   </li></ul><ul><li...
Who are we?
New Media in Response to HIV
<ul><li>Name </li></ul><ul><li>Organization </li></ul><ul><li>One thing you hope to get out of  today’s session </li></ul>...
Today’s Agenda <ul><li>8:30am-10:30pm </li></ul><ul><li>What are wikis, blogs, texting, etc? </li></ul><ul><li>How are peo...
Why are we doing this session?
<ul><li>“ Consumers want their  health information   when   they want it,  how  they want it and in  whatever quantities  ...
Challenges <ul><li>To understand… </li></ul><ul><li>how Americans/clients  access health information  online </li></ul><ul...
Who’s online?
<ul><li>8 in 10 adults in the U.S.  use the Internet .  </li></ul><ul><li>18-29 year olds online:  92% </li></ul><ul><li>A...
<ul><li>48% of  African American  adults and 47% of  Latino  adults  go online  using a  mobile device . </li></ul><ul><li...
Pew Internet and American Life Project, 2009.  Available at:  http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Ac...
<ul><li>Who  are your clients and are they using the Internet? </li></ul><ul><li>What  new media tools (if any) are they u...
WHAT WE KNOW ABOUT you, your clients, looking for online health information...
<ul><li>150 million  U.S. adults have gone online to look   for  health information . </li></ul><ul><li>(that’s  66%  of a...
10 million  adults accessed  health info through  mobile  devices last year. Manhattan Research. Ten Million Mobile Health...
Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been   helped  by online medic...
You, your clients, being social/having a conversation…
<ul><li>60%  of e-patients access  user-generated content  related to health.  </li></ul><ul><li>53%  of e-patients consul...
Patients Sharing & Learning
When I get back to my organization, my next new media planning step will be…
And it makes people happy.
“ Don’t give me  1 > thing 2 do!”
Amazing New Directions
Obligation to
What is  new media?
NEW MEDIA IS … a conversation, levels the playing field,  it’s  social , trusted,  & user-generated.
Power  was  here...
Now it’s here.
Let’s look at  some examples…
What is  a wiki?
A wiki is… <ul><ul><li>David Weekly  </li></ul></ul><ul><ul><li>pbWiki </li></ul></ul>
Why would I use a wiki? <ul><li>To collaborate with others online.  </li></ul><ul><ul><li>public or password-protected.  <...
Who uses wikis? <ul><li>Community-based organizations </li></ul><ul><li>Governments, schools/universities </li></ul><ul><l...
Wikipedia
Wikipedia
Wikis to respond to HIV <ul><li>Create resources. </li></ul><ul><li>Maintain HIV/AIDS resource lists. </li></ul><ul><li>Cr...
AIDS.gov wiki
AIDS.gov wiki
What is  a blog?
A blog is… <ul><li>Websites with regular updates  and links to other webpages.  </li></ul><ul><li>Usually informal—like a ...
Why would I use a blog? <ul><li>To share information and engage in an online conversation with your target audiences. </li...
1.5 million new  blog  posts are  created every day.  http://technoratimedia.com
Blogs to respond to HIV <ul><li>Exchange ideas about HIV prevention, testing, treatment, and research. </li></ul><ul><li>I...
AIDS.gov blog
AIDS Action Committee
Alltop
POZ blogs
Oriol’s  blog
What is  a texting?
Mobile Text message and beyond….
<ul><li>Text messages >  voice calls. </li></ul><ul><li>88%   of American’s  own a cell phone </li></ul><ul><li>50%  of mo...
Texing  is… <ul><li>A way of sending information to and from cell phones and certain personal digital assistants (PDAs).  ...
Texting in response to HIV <ul><li>Locate local HIV testing centers. </li></ul><ul><li>Respond to questions about HIV. </l...
 
Sex Info
and there’s more…
Twitter
<ul><li>Micro-blogging though one 140 character tweet at a time… </li></ul>www.tweespeed.com Twitter
www.twitter.com/aidsgov
What is a # hashtag?
Twitter Hash Tag Example cutiebootycakes :  @debohobo  Raising the level of awareness about HIV/AIDS and taking personal r...
Video/Photo Sharing Chicago AIDS Foundation
Every minute, 15 hours of video is uploaded to YouTube.   http://www.youtube.com/t/fact_sheet
 
MySpace
 
Widgets <ul><ul><li>A widget is a  small application  that can be posted to a  website  or  blog . </li></ul></ul>
NY Widget
Will it help?
It’s about the message.
It’s about your clients.
It’s about the planning.
Will it help you manage internally?
It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
It’s cost effective.
Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
Delivering Content to Other Sites Thanks CDC!
It’s about working together
<ul><ul><li>New media strategy </li></ul></ul>
Approach to New Media Strategy:  POST* <ul><ul><li>P eople </li></ul></ul><ul><ul><li>O bjectives </li></ul></ul><ul><ul><...
Social Media Strategy Map Goal:   To introduce planning questions to ask before getting started with a social media plan. ...
From  www.edelman.com
<ul><ul><li>New media monitoring and evaluation </li></ul></ul>
<ul><li>What does  success  look like? </li></ul>
Twitter Hash Tag Example cutiebootycakes :  @debohobo  Raising the level of awareness about HIV/AIDS and taking personal r...
Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN .   Project funded by the Surdna Fou...
A Few Lessons Learned… <ul><li>Learn as you go. </li></ul><ul><li>Check out what your peers are doing.  </li></ul><ul><li>...
<ul><li>How do  YOU  measure success? </li></ul>
Facebook Insights
YouTube Insights
When I get back to my organization, my next new media planning step will be…
Say “cheese!” <ul><li>Stop by  booth #306  in the Golden Gate Ballroom , on the lobby level, and fill out a card saying &q...
Thank You <ul><li>NMAC  – Circe LeCompte  and the rest of the NMAC Team! </li></ul>
Help is available! HHS center for New media  www.cdc.gov/socialmedia Internet Interventions  www.internetinterventions.org
Stay Connected! Miguel Gomez  [email_address] Michelle Samplin-Salgado  [email_address] AIDS.gov  blog.AIDS.gov  www.twitt...
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U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov

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"Wikis, Blogs, Texting, and More" presentation at the U.S. Conference on AIDS in San Francisco on October 30, 2009. Facilitated by Michelle Samplin-Salgado and Miguel Gomez.

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  • Note: mention something about understanding individual sexual health risk
  • Notes about active blogs. Get to the blog stakeholders. Find NYT article Add old justin image and bloggers unite
  • Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization ’ s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
  • Support each other
  • Transcript of "U,S. Conference on AIDS 2009: Wikis, Blogs, and More Presentation by AIDS.gov"

    1. 1. <ul><li>Wikis , Blogs , Texting , and More U.S. Conference on AIDS San Francisco, October 30, 2009 </li></ul><ul><li>PRESENTERS Miguel Gomez, Director, AIDS.gov </li></ul><ul><li>Jennie Anderson, Director of Communications, AIDS.gov </li></ul><ul><li>Michelle Samplin-Salgado, New Media Strategist, AIDS.gov John Snow, Inc. </li></ul>
    2. 2. Who are we?
    3. 3. New Media in Response to HIV
    4. 4. <ul><li>Name </li></ul><ul><li>Organization </li></ul><ul><li>One thing you hope to get out of today’s session </li></ul>SHARE PAIR #1: Who are you? © http://www.flickr.com/photos/slgc/2989522327 /
    5. 5. Today’s Agenda <ul><li>8:30am-10:30pm </li></ul><ul><li>What are wikis, blogs, texting, etc? </li></ul><ul><li>How are people using the internet and new media for health information? </li></ul><ul><li>What is new media? </li></ul><ul><li>How can it be used in response to HIV/AIDS </li></ul>
    6. 6. Why are we doing this session?
    7. 7. <ul><li>“ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.” </li></ul>Adapted from Price Waterhouse quote
    8. 8. Challenges <ul><li>To understand… </li></ul><ul><li>how Americans/clients access health information online </li></ul><ul><li>what is new media </li></ul><ul><li>the role of new media </li></ul>
    9. 9. Who’s online?
    10. 10. <ul><li>8 in 10 adults in the U.S. use the Internet . </li></ul><ul><li>18-29 year olds online: 92% </li></ul><ul><li>Adults 65+ years: 42% </li></ul><ul><li>Latinos: 56% African Americans: 67% </li></ul>Fox S and Livingston G. “Latinos Online.” Pew Internet & American Life Project, 2007. Available at: http://pewhispanic.org/files/reports/73.pdf . Accessed 8/21/09 “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09.
    11. 11. <ul><li>48% of African American adults and 47% of Latino adults go online using a mobile device . </li></ul><ul><li>28% of Whites do . </li></ul>Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
    12. 12. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What are people doing when they are online? 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
    13. 13. <ul><li>Who are your clients and are they using the Internet? </li></ul><ul><li>What new media tools (if any) are they using? </li></ul><ul><li>How do you know? </li></ul><ul><li>How could you find out? </li></ul>SHARE PAIR #2: Where are Your Clients? © http://www.flickr.com/photos/sallypics/267299027/
    14. 14. WHAT WE KNOW ABOUT you, your clients, looking for online health information...
    15. 15. <ul><li>150 million U.S. adults have gone online to look for health information . </li></ul><ul><li>(that’s 66% of all adults and 81% of those online) </li></ul>“ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937 . Accessed 1/27/09.
    16. 16. 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
    17. 17. Impact of Health Inquiries 42% adults & 60% e-patients say they (or someone they know) have been helped by online medical/health info. 3% say they have been harmed . Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
    18. 18. You, your clients, being social/having a conversation…
    19. 19. <ul><li>60% of e-patients access user-generated content related to health. </li></ul><ul><li>53% of e-patients consult Wikipedia. </li></ul><ul><li>20% of e-patients post or share content. </li></ul>Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
    20. 20. Patients Sharing & Learning
    21. 21. When I get back to my organization, my next new media planning step will be…
    22. 22. And it makes people happy.
    23. 23. “ Don’t give me 1 > thing 2 do!”
    24. 24. Amazing New Directions
    25. 25. Obligation to
    26. 26. What is new media?
    27. 27. NEW MEDIA IS … a conversation, levels the playing field, it’s social , trusted, & user-generated.
    28. 28. Power was here...
    29. 29. Now it’s here.
    30. 30. Let’s look at some examples…
    31. 31. What is a wiki?
    32. 32. A wiki is… <ul><ul><li>David Weekly </li></ul></ul><ul><ul><li>pbWiki </li></ul></ul>
    33. 33. Why would I use a wiki? <ul><li>To collaborate with others online. </li></ul><ul><ul><li>public or password-protected. </li></ul></ul><ul><li>Reduce confusion of having multiple contributors to documents or projects. </li></ul>
    34. 34. Who uses wikis? <ul><li>Community-based organizations </li></ul><ul><li>Governments, schools/universities </li></ul><ul><li>Businesses are using wikis </li></ul><ul><li>And YOU! </li></ul>
    35. 35. Wikipedia
    36. 36. Wikipedia
    37. 37. Wikis to respond to HIV <ul><li>Create resources. </li></ul><ul><li>Maintain HIV/AIDS resource lists. </li></ul><ul><li>Create calendars. </li></ul><ul><li>Manage projects from different locations. </li></ul><ul><li>Create on-line journals. </li></ul><ul><li>Write grant applications. </li></ul>
    38. 38. AIDS.gov wiki
    39. 39. AIDS.gov wiki
    40. 40. What is a blog?
    41. 41. A blog is… <ul><li>Websites with regular updates and links to other webpages. </li></ul><ul><li>Usually informal—like a diary or journal entry. </li></ul><ul><li>Some are personal, others provide mainstream news updates. </li></ul><ul><li>Most encourage dialogue though comments. </li></ul>
    42. 42. Why would I use a blog? <ul><li>To share information and engage in an online conversation with your target audiences. </li></ul>
    43. 43. 1.5 million new blog posts are created every day. http://technoratimedia.com
    44. 44. Blogs to respond to HIV <ul><li>Exchange ideas about HIV prevention, testing, treatment, and research. </li></ul><ul><li>Increase program collaboration and service integration. </li></ul><ul><li>Engage those at risk for, or living with, HIV/AIDS in a dialogue. </li></ul>
    45. 45. AIDS.gov blog
    46. 46. AIDS Action Committee
    47. 47. Alltop
    48. 48. POZ blogs
    49. 49. Oriol’s blog
    50. 50. What is a texting?
    51. 51. Mobile Text message and beyond….
    52. 52. <ul><li>Text messages > voice calls. </li></ul><ul><li>88% of American’s own a cell phone </li></ul><ul><li>50% of mobile users send text messages (30% send daily). </li></ul><ul><li>Average text message read within 15 minutes . </li></ul><ul><li>Little to no “spam”! </li></ul>Distributive Networks
    53. 53. Texing is… <ul><li>A way of sending information to and from cell phones and certain personal digital assistants (PDAs). </li></ul><ul><li>Options to send their clients appointment and medication reminders. </li></ul>
    54. 54. Texting in response to HIV <ul><li>Locate local HIV testing centers. </li></ul><ul><li>Respond to questions about HIV. </li></ul><ul><li>Remind patients of medical appointments. </li></ul><ul><li>Help patients adhere to their medication schedules. </li></ul>
    55. 56. Sex Info
    56. 57. and there’s more…
    57. 58. Twitter
    58. 59. <ul><li>Micro-blogging though one 140 character tweet at a time… </li></ul>www.tweespeed.com Twitter
    59. 60. www.twitter.com/aidsgov
    60. 61. What is a # hashtag?
    61. 62. Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
    62. 63. Video/Photo Sharing Chicago AIDS Foundation
    63. 64. Every minute, 15 hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet
    64. 66. MySpace
    65. 68. Widgets <ul><ul><li>A widget is a small application that can be posted to a website or blog . </li></ul></ul>
    66. 69. NY Widget
    67. 70. Will it help?
    68. 71. It’s about the message.
    69. 72. It’s about your clients.
    70. 73. It’s about the planning.
    71. 74. Will it help you manage internally?
    72. 75. It’s about time to use these tools in your workplace! RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets
    73. 76. It’s cost effective.
    74. 77. Repurpose, Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
    75. 78. Delivering Content to Other Sites Thanks CDC!
    76. 79. It’s about working together
    77. 80. <ul><ul><li>New media strategy </li></ul></ul>
    78. 81. Approach to New Media Strategy: POST* <ul><ul><li>P eople </li></ul></ul><ul><ul><li>O bjectives </li></ul></ul><ul><ul><li>S trategy </li></ul></ul><ul><ul><li>T echnology </li></ul></ul>* ©2007 Forrester Research, Inc. All rights reserved .
    79. 82. Social Media Strategy Map Goal: To introduce planning questions to ask before getting started with a social media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
    80. 83. From www.edelman.com
    81. 84. <ul><ul><li>New media monitoring and evaluation </li></ul></ul>
    82. 85. <ul><li>What does success look like? </li></ul>
    83. 86. Twitter Hash Tag Example cutiebootycakes : @debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 #blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
    84. 87. Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
    85. 88. A Few Lessons Learned… <ul><li>Learn as you go. </li></ul><ul><li>Check out what your peers are doing. </li></ul><ul><li>Use the monitoring tools handed to you! </li></ul><ul><li>Numbers alone are meaningless. </li></ul><ul><li>It’s about return on insight, not just investment. </li></ul><ul><li>Pick the right data points to monitor – make sure whatever you are measuring it linked to your goals! </li></ul>Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    86. 89. <ul><li>How do YOU measure success? </li></ul>
    87. 90. Facebook Insights
    88. 91. YouTube Insights
    89. 92. When I get back to my organization, my next new media planning step will be…
    90. 93. Say “cheese!” <ul><li>Stop by booth #306 in the Golden Gate Ballroom , on the lobby level, and fill out a card saying &quot;I / We are Facing AIDS because: ____________.&quot; </li></ul>
    91. 94. Thank You <ul><li>NMAC – Circe LeCompte and the rest of the NMAC Team! </li></ul>
    92. 95. Help is available! HHS center for New media www.cdc.gov/socialmedia Internet Interventions www.internetinterventions.org
    93. 96. Stay Connected! Miguel Gomez [email_address] Michelle Samplin-Salgado [email_address] AIDS.gov blog.AIDS.gov www.twitter.com/AIDSgov www.facebook.com/AIDSgov www.myspace.com/AIDSgov www.youtube.com/AIDSgov www.flick.com/AIDSgov All slides developed by AIDS.gov are identified with the AIDS.gov logo
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