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Twitter Engagement: Lessons Learned from the AIDS.gov Team
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Twitter Engagement: Lessons Learned from the AIDS.gov Team Twitter Engagement: Lessons Learned from the AIDS.gov Team Presentation Transcript

  • Twitter Engagement Lessons Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.
  • * as of 8/10/10 *
  • AIDS.gov Twitter followers over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)
  •  
  • What does it mean? A LITTLE BACKGROUND
  • ACCORDING TO TWITTER GRADER*
    • Engagement
    • “ The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited…based on who is being engaged.” 
    * www.twittergrader.com
  •  
    • Engagement
    • “ Ratio of people you reference to the number of people referencing you .”
    ACCORDING TO TWITALYZER * www.twitalyzer.com
  •  
    • Engagement
    • “How actively you participate within your community.”
    ACCORDING TO TWITLEVEL* * www.twitlevel.com
  •  
    • “ Engagement indicates the level of authentic involvement, intensity, contribution, and ownership.”
    ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
    • “ Apparent interest .”
    ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
  •  
  •  
  • http://mashable.com/2010/05/13/slacktivists-activists-social-media/
  • It takes a team flock
  • Be consistent.
  • Weekly reports
    • This week we tweeted
    • Most interesting mention of AIDS.gov
    • Interesting new follower this week
    • Possible tweets for next week
  • Results in consistent increase
  • Be timely & relevant
  •  
  •  
  • What to Tweet?
    • AIDS.gov information & resources
    • Federal HIV/AIDS info and resources
    • HIV/AIDS Awareness Days
    • HIV/AIDS or social media conferences
    •  Social media/health info and resources
    •  "@" replies at new Federal tweeters, or re-tweets of relevant info
    •  Retweets relevant partners (Federal and community)
  • Make it personal
  •  
  •  
  • Listen
  • Insert case study (amfAR/NHAS story)
  • Insert case study (amfAR/NHAS story)
  •  
  • Make it known
  •  
  • Michelle
  • Stay connected!
    • www.AIDS.gov
    • Blog.AIDS.gov
    • Twitter.com/AIDSgov
    • Facebook.com/AIDSgov
    • Myspace.com/AIDSgov
    • Flickr.com/AIDSgov
    • YouTube.com/AIDSgov
    • [email_address]