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Twitter Engagement: Lessons Learned from the AIDS.gov Team
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  • 1. Twitter Engagement Lessons Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.
  • 2. * as of 8/10/10 *
  • 3. AIDS.gov Twitter followers over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)
  • 4.  
  • 5. What does it mean? A LITTLE BACKGROUND
  • 6. ACCORDING TO TWITTER GRADER*
    • Engagement
    • “ The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited…based on who is being engaged.” 
    * www.twittergrader.com
  • 7.  
  • 8.
    • Engagement
    • “ Ratio of people you reference to the number of people referencing you .”
    ACCORDING TO TWITALYZER * www.twitalyzer.com
  • 9.  
  • 10.
    • Engagement
    • “How actively you participate within your community.”
    ACCORDING TO TWITLEVEL* * www.twitlevel.com
  • 11.  
  • 12.
    • “ Engagement indicates the level of authentic involvement, intensity, contribution, and ownership.”
    ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
  • 13.
    • “ Apparent interest .”
    ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
  • 14.  
  • 15.  
  • 16. http://mashable.com/2010/05/13/slacktivists-activists-social-media/
  • 17. It takes a team flock
  • 18. Be consistent.
  • 19. Weekly reports
    • This week we tweeted
    • Most interesting mention of AIDS.gov
    • Interesting new follower this week
    • Possible tweets for next week
  • 20. Results in consistent increase
  • 21. Be timely & relevant
  • 22.  
  • 23.  
  • 24. What to Tweet?
    • AIDS.gov information & resources
    • Federal HIV/AIDS info and resources
    • HIV/AIDS Awareness Days
    • HIV/AIDS or social media conferences
    •  Social media/health info and resources
    •  "@" replies at new Federal tweeters, or re-tweets of relevant info
    •  Retweets relevant partners (Federal and community)
  • 25. Make it personal
  • 26.  
  • 27.  
  • 28. Listen
  • 29. Insert case study (amfAR/NHAS story)
  • 30. Insert case study (amfAR/NHAS story)
  • 31.  
  • 32. Make it known
  • 33.  
  • 34. Michelle
  • 35. Stay connected!
    • www.AIDS.gov
    • Blog.AIDS.gov
    • Twitter.com/AIDSgov
    • Facebook.com/AIDSgov
    • Myspace.com/AIDSgov
    • Flickr.com/AIDSgov
    • YouTube.com/AIDSgov
    • [email_address]