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Twitter Engagement: Lessons Learned from the AIDS.gov Team
 

Twitter Engagement: Lessons Learned from the AIDS.gov Team

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    Twitter Engagement: Lessons Learned from the AIDS.gov Team Twitter Engagement: Lessons Learned from the AIDS.gov Team Presentation Transcript

    • Twitter Engagement Lessons Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.
    • * as of 8/10/10 *
    • AIDS.gov Twitter followers over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)
    •  
    • What does it mean? A LITTLE BACKGROUND
    • ACCORDING TO TWITTER GRADER*
      • Engagement
      • “ The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited…based on who is being engaged.” 
      * www.twittergrader.com
    •  
      • Engagement
      • “ Ratio of people you reference to the number of people referencing you .”
      ACCORDING TO TWITALYZER * www.twitalyzer.com
    •  
      • Engagement
      • “How actively you participate within your community.”
      ACCORDING TO TWITLEVEL* * www.twitlevel.com
    •  
      • “ Engagement indicates the level of authentic involvement, intensity, contribution, and ownership.”
      ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
      • “ Apparent interest .”
      ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
    •  
    •  
    • http://mashable.com/2010/05/13/slacktivists-activists-social-media/
    • It takes a team flock
    • Be consistent.
    • Weekly reports
      • This week we tweeted
      • Most interesting mention of AIDS.gov
      • Interesting new follower this week
      • Possible tweets for next week
    • Results in consistent increase
    • Be timely & relevant
    •  
    •  
    • What to Tweet?
      • AIDS.gov information & resources
      • Federal HIV/AIDS info and resources
      • HIV/AIDS Awareness Days
      • HIV/AIDS or social media conferences
      •  Social media/health info and resources
      •  "@" replies at new Federal tweeters, or re-tweets of relevant info
      •  Retweets relevant partners (Federal and community)
    • Make it personal
    •  
    •  
    • Listen
    • Insert case study (amfAR/NHAS story)
    • Insert case study (amfAR/NHAS story)
    •  
    • Make it known
    •  
    • Michelle
    • Stay connected!
      • www.AIDS.gov
      • Blog.AIDS.gov
      • Twitter.com/AIDSgov
      • Facebook.com/AIDSgov
      • Myspace.com/AIDSgov
      • Flickr.com/AIDSgov
      • YouTube.com/AIDSgov
      • [email_address]