Twitter Engagement: Lessons Learned from the AIDS.gov Team

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Twitter Engagement: Lessons Learned from the AIDS.gov Team

  1. 1. Twitter Engagement Lessons Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.
  2. 2. * as of 8/10/10 *
  3. 3. AIDS.gov Twitter followers over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)
  4. 5. What does it mean? A LITTLE BACKGROUND
  5. 6. ACCORDING TO TWITTER GRADER* <ul><li>Engagement </li></ul><ul><li>“ The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited…based on who is being engaged.”  </li></ul>* www.twittergrader.com
  6. 8. <ul><li>Engagement </li></ul><ul><li>“ Ratio of people you reference to the number of people referencing you .” </li></ul>ACCORDING TO TWITALYZER * www.twitalyzer.com
  7. 10. <ul><li>Engagement </li></ul><ul><li>“How actively you participate within your community.” </li></ul>ACCORDING TO TWITLEVEL* * www.twitlevel.com
  8. 12. <ul><li>“ Engagement indicates the level of authentic involvement, intensity, contribution, and ownership.” </li></ul>ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
  9. 13. <ul><li>“ Apparent interest .” </li></ul>ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/
  10. 16. http://mashable.com/2010/05/13/slacktivists-activists-social-media/
  11. 17. It takes a team flock
  12. 18. Be consistent.
  13. 19. Weekly reports <ul><li>This week we tweeted </li></ul><ul><li>Most interesting mention of AIDS.gov </li></ul><ul><li>Interesting new follower this week </li></ul><ul><li>Possible tweets for next week </li></ul>
  14. 20. Results in consistent increase
  15. 21. Be timely & relevant
  16. 24. What to Tweet? <ul><li>AIDS.gov information & resources </li></ul><ul><li>Federal HIV/AIDS info and resources </li></ul><ul><li>HIV/AIDS Awareness Days </li></ul><ul><li>HIV/AIDS or social media conferences </li></ul><ul><li> Social media/health info and resources </li></ul><ul><li> &quot;@&quot; replies at new Federal tweeters, or re-tweets of relevant info </li></ul><ul><li> Retweets relevant partners (Federal and community) </li></ul>
  17. 25. Make it personal
  18. 28. Listen
  19. 29. Insert case study (amfAR/NHAS story)
  20. 30. Insert case study (amfAR/NHAS story)
  21. 32. Make it known
  22. 34. Michelle
  23. 35. Stay connected! <ul><li>www.AIDS.gov </li></ul><ul><li>Blog.AIDS.gov </li></ul><ul><li>Twitter.com/AIDSgov </li></ul><ul><li>Facebook.com/AIDSgov </li></ul><ul><li>Myspace.com/AIDSgov </li></ul><ul><li>Flickr.com/AIDSgov </li></ul><ul><li>YouTube.com/AIDSgov </li></ul><ul><li>[email_address] </li></ul>

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