Twitter Engagement: Lessons Learned from the AIDS.gov Team

Twitter Engagement Lessons Learned from the AIDS.gov Team August 19, 2010 Michelle Samplin-Salgado New Media Strategist AIDS.gov/John Snow Inc.

* as of 8/10/10 *

AIDS.gov Twitter followers over time 1/21/10: Twitter suggests AIDS.gov for health category. 1,241 new followers (41 the week before)

What does it mean? A LITTLE BACKGROUND

ACCORDING TO TWITTER GRADER*
Engagement
“ The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited…based on who is being engaged.”
* www.twittergrader.com

Engagement
“ Ratio of people you reference to the number of people referencing you .”
ACCORDING TO TWITALYZER * www.twitalyzer.com

Engagement
“How actively you participate within your community.”
ACCORDING TO TWITLEVEL* * www.twitlevel.com

“ Engagement indicates the level of authentic involvement, intensity, contribution, and ownership.”
ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/

“ Apparent interest .”
ACCORDING TO JEREMIAH OWYANG * www.web-strategist.com/blog/

http://mashable.com/2010/05/13/slacktivists-activists-social-media/

It takes a team flock

Be consistent.

Weekly reports
This week we tweeted
Most interesting mention of AIDS.gov
Interesting new follower this week
Possible tweets for next week

Results in consistent increase

Be timely & relevant

What to Tweet?
AIDS.gov information & resources
Federal HIV/AIDS info and resources
HIV/AIDS Awareness Days
HIV/AIDS or social media conferences
 Social media/health info and resources
 "@" replies at new Federal tweeters, or re-tweets of relevant info
 Retweets relevant partners (Federal and community)

Make it personal

Listen

Insert case study (amfAR/NHAS story)

Make it known

Michelle

Stay connected!
www.AIDS.gov
Blog.AIDS.gov
Twitter.com/AIDSgov
Facebook.com/AIDSgov
Myspace.com/AIDSgov
Flickr.com/AIDSgov
YouTube.com/AIDSgov
[email_address]

Twitter Engagement: Lessons Learned from the AIDS.gov Team

by AIDS.gov, Office of HIV/AIDS Policy, U.S. Department of Health and Human Services on Aug 20, 2010

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Twitter Engagement: Lessons Learned from the AIDS.gov Team — Presentation Transcript