The "your name here" Podcast: what works and why.

The “your-name-here” Podcast: what works and why. Erik Ireland Digital Conent Manager San Francisco AIDS Foundation 2009 National HIV Prevention Conference August 23-26, 2008 Atlanta, Georgia

Has your anyone ever told you… 8/25/2009 The “your-name-here” Podcast: what works and why “ We really need to start using new media/web 2.0/social networking/etc?” Did you ask why?

What is a podcast? And what isn’t?
Audio or video (or both) presentation
Regular schedule/format
RSS Feed/Blog
iTunes syndication
Social media integration
Key Elements 8/25/2009 The “your-name-here” Podcast: what works and why

This American Life or Charlie Rose ?
AIDS/LifeCycle Podcast
vs.
SFAF.org Podcast
Creating unique content for unique audiences 8/25/2009 The “your-name-here” Podcast: what works and why
Content – what is the story?
Format – how is it being told?
Voice – who is telling the story to whom?
Look / Feel – what is the tone/feeling of the story?

Tune In & Turn On
Facebook/MySpace
Twitter
Email lists
Reaching audiences with word-of-finger sharing 8/25/2009 The “your-name-here” Podcast: what works and why

“ Print-egration” - the art of cross-promotion
Where does your audience go?
What do they read?
What do they watch & listen to?
How can you be there too?
Get into your organization’s printed materials/newsletters
Interview people who have new constituencies that overlap yours
Make yourself available for interviews or have others in your organization mention your podcast in their talks
8/25/2009 The “your-name-here” Podcast: what works and why Cross-promoting with publications, events & media

Mission Control
The San Francisco AIDS Foundation provides leadership to prevent new HIV infections. Linking community experience with science, the Foundation develops ground-breaking prevention programs and bold policy initiatives to promote health and create sustainable progress against HIV. Established in 1982, the Foundation refuses to accept that HIV transmission is inevitable.
8/25/2009 The “your-name-here” Podcast: what works and why Your organization’s mission and your podcast

Hey! What if…?
Your podcast could be a flexible problem solver for your organization.
Your podcast could fill communications gaps with lasting, valuable content.
Using blogs and/or Twitter, your podcast could create a conversation with your audience.
8/25/2009 The “your-name-here” Podcast: what works and why Still think you don’t need a podcast?

Keep It Simple
Use an audio/video formula and stick to it.
Introduction
Content
Close with ‘call to action’ if appropriate
Smaller files/shorter podcasts are usually better.
Don’t be afraid to be yourself but let the content be the star and always have a focused topic/message.
Where else can you use your podcast?
Web site homepage
Article sidebars
Donation appeal
Print newsletters/brochures
How else can your podcast promote or advance your programs/services?
8/25/2009 The “your-name-here” Podcast: what works and why What I learned from 4 years of podcast production

Want to know more?
12:00 to 1:30 immediately following this panel
8/25/2009 The “your-name-here” Podcast: what works and why Come to the lab!

The "your name here" Podcast: what works and why.

by AIDS.gov, Office of HIV/AIDS Policy, U.S. Department of Health and Human Services on Aug 25, 2009

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The "your name here" Podcast: what works and why. — Presentation Transcript