“I want us to ask ourselves every day, how are we using technology to make a real difference in people’s lives?” – President Obama
New Media DeclarationWe call upon the HIV community todeclare that new media andemerging technologies are critical inhelping us connect, create, listen,learn, and engage as we move closerto an AIDS-free generation.
Top 3 Organization Types % nAIDS Service 41% 37OrganizationsAdvocacy 28.9% 26Other 25.6% 23
Main Audiences % nPeople living with HIV 67.8% 61Men who have sex with 64.4% 58menCommunities of color* 57.8% 52Youth 52.2% 47Women 46.7% 42Injection drug users 37.8% 34Transgender individuals 30.0% 27Homeless individuals 24.4%. 22
New Media Site % nFacebook 95.8% 68Twitter 80.3% 57YouTube 63.4% 45Blogs 40.9% 29LinkedIn 39.5% 28Flickr 22.6% 16MySpace 19.8% 14Google+ 19.7% 14Pinterest 18.3% 13Foursquare 16.9% 12Tumblr 14.1% 10
@ingridfloyd1Executive Director @IrisHouse,@IngridFloyd1 is an advocate,leadership, and visionary forwomen living with and at-risk forHIV/AIDS.
What’s Your Story? (Part 1)New media can help you tell your stories• twitter.com• facebook.com• youtube.com• flickr.com• tumblr.com• pinterest.com• plus.google.com
What’s Your Story? (Part 2)Blogs• Blog regularly• Personal• Opinionated• Multimedia• Less is more• Potpourri
What’s Your Story? (Part 3)VideosMaking videos is like cooking:• Good ingredients• Good cook• Good consumers
What’s Your Story? (Part 4)Twitter• Tweet regularly• Follow those similar to you who have large followings, then follow their followers• Abbreviate and use URL shorteners (bit.ly, ow.ly), hashtags (#HIV, #AIDS) and handles (@pozmagazine)• Retweet content from those you admire
What’s Your Story? (Part 5)Facebook• Post regularly on your wall and other walls• Find those similar to you who have large followings and “like” them• Make sure your posts on your wall and their walls are relevant
What’s Your Story? (Part 6)Online• Tell your stories on your website (not just resources or services)• Promote your website on your social sites and other outlets (email newsletters, events)• Cross promote your social sites (promote your Facebook on your Twitter and vice versa)
Overview• Get personal• Blog, tweet and post regularly• Think cooking when you think videos• Tell your stories on your website• Plan ahead, but don’t be afraid to make mistakes!
Telling Our Stories…One Blog, Video and Tweet at a Time Oriol R. Gutierrez Jr. Deputy Editor, POZ Editor-in-Chief, Tu Salud Twitter: @oriolgutierrez Blog: blogs.poz.com/oriol Thanks!
RAUL POSASWorks 4 @MetroTeenAIDS as theSocial Mrkting Mgr managing their@REALtalkDC campaign &promotes social mrkting msg intocomm. of DC.
Engaging youth with Social Media & Social Marketing! The REALTalkDC Campaign brandRaul Posas, Social Marketing Manager@MetroTeenAIDS@REALTalkDC 651 Penn. Ave, SE DC | www.metroteenaids.org 70
Metro TeenAIDS• MTA is a community health organization that works with young people to combat HIV/AIDS in the District of Columbia. MTA offers: • Free & Confidential HIV/STI Testing and Referral Assistance at our FreeStyle Youth Center (Clinical Services) • Sexual Health and Substance Abuse education in DC Public & Charter schools • Street & Internet Outreach • Policy & Advocacy • Capacity Building Assistance • Social Marketing – REALTalkDC Campaign 71
Campaign Goals: Increase the number of youth who gets tested for HIV/STIs, access, and use condoms. Support reduction of risky behavior and increase youth HIV/STI testing through increased knowledge and changing/adopting healthier sexual risk-taking peer norms. Increase community support of youth to achieve goals through connection between costs of risky behavior and values of health. 73
REALTalkDC Highlights1. Youth report REALTalkDC a motivating factor in getting tested.2. Exposure to different campaign elements increased motivation to get tested.3. Campaign increased testing among young people.4. Texting is effective way to communicate sexual health messages to teens. 74
New Media Components:Text Message CampaignWebsiteSocial Networking SitesMedia & Print AdsEvents 76
Mobile Messaging Txt NW, SW, SE or NE 2 find free HIV/STI testing Cell phones and condoms in your area!promote Realtalk2 – learn about REALtalkDC events inbehavior change. your area! REALtalk3 - Play the “Get Real ’bout HIV!” Youth can access quiz!free testing andcondoms on theirphones 77
City-wide OutreachAll Peer Educators goes through standard training to includeHIV/STI 101, basic sexual health, using the REALtalk socialmarketing outreach campaign materials to encourage textingto “REALTalkDC” to increase access to resources andinformation.In addition, we provide city-wide outreach and activities topromote condom use, HIV/STI testing, and refer youth to MTAand partners for services. MTA plans 6 large events (eachattracting 200 or more youth) and 45 small activities all year-round. All activities are educational. 79
Thank YouVisit us at www.realtalkdc.org www.metroteenaids.orgFacebook.com/REALTalkDC Twitter: @REALTalkDC @MetroTeenAIDS 81
New Media DeclarationWe call upon the HIV community todeclare that new media andemerging technologies are criticalin helping us connect, create,listen, learn, and engage as wemove closer to an AIDS-freegeneration.