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Presented at the 2011 National HIV Prevention Conference, August 15 2011.

Presented at the 2011 National HIV Prevention Conference, August 15 2011.

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  • SFAF AIDS Stops Herehttp://www.youtube.com/watch?v=bHWnQ_brIDE&feature=channel_video_titleSFAF It Gets Betterhttp://www.youtube.com/watch?v=zDhw2P-nGms&feature=relmfu

Transcript

  • 1. Strategic Communication PlanningNational HIV Prevention Conference• August 15, 2011Michelle Samplin-Salgado, JSIMindy Nichamin, JSIHadizaBuge, CDC
  • 2. Connect. Create. Collaborate. Engage.
    Listen.
  • 3. Listen.
    Who will you listen to?
    What will you listen about?
    How will you share what you learn?
    How will you use what you learn?
  • 4.
  • 5. Engage.
    Who is empowered to engage?
    Who will you engage with?
    What is the goal of engaging?
    How will you address negative comments?
  • 6. Create.
    What content will you use?
    How often?
    What skills do you have?
    What skills do you need?
  • 7. Connect.
    How will your organization represent itself?
    Who will develop/repurpose the content?
    How will it integrate withyour organization?
  • 8. Who are you trying to reach?*Pew Internet & American Life – resource for who is using which technologies
  • 9. + you
  • 10. FACEBOOK
    Increased real feedback and discussion
  • 11.
  • 12. FACEBOOK
    Drive traffic to your site or share information.
  • 13. FACEBOOK
    Build email list.*
    * Worth it if your audiences use email
  • 14.
  • 15. FACEBOOK
    Promote events.
  • 16.
  • 17. FACEBOOK
    Encourage people to take action
    Volunteer
    Advocate
    What else?
  • 18.
  • 19. + you
  • 20. TWITTER
    Connect with like-minded organizations
  • 21.
  • 22. TWITTER
    Connect with the media
  • 23.
  • 24. TWITTER
    Ask questions
  • 25. TWITTER
    Engage people with frequent updates
  • 26.
  • 27. TWITTER
    Provide real-time updates
  • 28.
  • 29.
  • 30. TWITTER
    Coordinate a group in real time
  • 31.
  • 32. + you
  • 33. BLOG
    Publicize your expertise
  • 34.
  • 35. BLOG
    Promote your cause or educate
  • 36.
  • 37. BLOG
    Tell stories about your work*
    * Connect supporters to your cause
  • 38.
  • 39. BLOG
    Engage people in your decisions
  • 40. BLOG
    Promote your website and online information
  • 41.
  • 42. + you
  • 43. PHOTO SHARING SITES
    Getting and displaying group photos
  • 44.
  • 45. PHOTO SHARING SITES
    Participating in group photo pools
  • 46. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
  • 47.
  • 48. + you
  • 49. VIDEO SHARING SITES
    Encouraging conversation around video
  • 50.
  • 51. VIDEO SHARING SITES
    Spreading the word
  • 52.
  • 53. VIDEO SHARING SITES
    Voting for video
  • 54. VIDEO SHARING SITES
    Ask people to provide videos
  • 55.
  • 56. VIDEO SHARING SITES
    Host a video channel
  • 57. + you
  • 58. CDC and AIDS.gov mobile site
  • 59. HIV/AIDS Service Locator
  • 60. Making it happen
  • 61. PEOPLE:
    Who are you trying to reach??
  • 62. OBJECTIVES:
    What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)
  • 63. STRATEGY:
    How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)
  • 64. TECHNOLOGY:
    What’s an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.)
  • 65. Build Internal Support
    Involve key leaders
    Start small/experiment/pilot-basis
    Provide and ask for stakeholders’ feedback
    Develop policies
    Highlight successes
    Conduct internal trainings
  • 66. What would successlook like to YOU?
    What’s the purpose?
    How’s it measurable?
    What defines success?
  • 67. Making It Real
    Goal: Increased number emails on list for fundraising and marketing purposes.
    Measurable?
    % increase in the email list
    # of people who say they joined email list because of something they saw on a social media channel
    % increase in the email list
    Success?
    10% increase of people on your email list during a list-building promotion through social media
  • 68. Facebook Insights
  • 69.
  • 70. A Day in the life of AIDS.gov
    Remixed from the WeAreMedia Project www.wearemedia.org and NTEN.Project funded by the Surdna Foundation
  • 71.
  • 72. New Media at CDC
    Given recent budget cuts how can CDC help you implement social media in your HIV prevention work and campaign?
    Take advantage of CDC social media tools to promote your HIV prevention efforts.
    Social Media Toolkit for consumers and CDC partners available online.
  • 73. New Media at CDC (cont’d)
    Best Practices: Refer to these guidelines for information on clearance and security requirements, best practices and lessons learned in planning social media activities at CDC.
  • 74. New Media at CDC (cont’d)
    Coming soon: HIV specific social media from CDC. Will be able to repurpose information.
    Coming soon: Apps for mobile devices that allow consumers to access and share CDC info on the go.
  • 75. New Media at CDC (cont’d)
    Things to be aware of: content syndication for both classic and mobile sites (alleviates the need to create content).
  • 76. cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf
    AIDS.gov/using-new-media
    wearemedia.org
    Idealware.org/reports/socialmedia