Your SlideShare is downloading. ×

Strategic Communication Planning

650

Published on

Presented at the 2011 National HIV Prevention Conference, August 15 2011.

Presented at the 2011 National HIV Prevention Conference, August 15 2011.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
650
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • SFAF AIDS Stops Herehttp://www.youtube.com/watch?v=bHWnQ_brIDE&feature=channel_video_titleSFAF It Gets Betterhttp://www.youtube.com/watch?v=zDhw2P-nGms&feature=relmfu
  • Transcript

    • 1. Strategic Communication PlanningNational HIV Prevention Conference• August 15, 2011Michelle Samplin-Salgado, JSIMindy Nichamin, JSIHadizaBuge, CDC
    • 2. Connect. Create. Collaborate. Engage.
      Listen.
    • 3. Listen.
      Who will you listen to?
      What will you listen about?
      How will you share what you learn?
      How will you use what you learn?
    • 4.
    • 5. Engage.
      Who is empowered to engage?
      Who will you engage with?
      What is the goal of engaging?
      How will you address negative comments?
    • 6. Create.
      What content will you use?
      How often?
      What skills do you have?
      What skills do you need?
    • 7. Connect.
      How will your organization represent itself?
      Who will develop/repurpose the content?
      How will it integrate withyour organization?
    • 8. Who are you trying to reach?*Pew Internet & American Life – resource for who is using which technologies
    • 9. + you
    • 10. FACEBOOK
      Increased real feedback and discussion
    • 11.
    • 12. FACEBOOK
      Drive traffic to your site or share information.
    • 13. FACEBOOK
      Build email list.*
      * Worth it if your audiences use email
    • 14.
    • 15. FACEBOOK
      Promote events.
    • 16.
    • 17. FACEBOOK
      Encourage people to take action
      Volunteer
      Advocate
      What else?
    • 18.
    • 19. + you
    • 20. TWITTER
      Connect with like-minded organizations
    • 21.
    • 22. TWITTER
      Connect with the media
    • 23.
    • 24. TWITTER
      Ask questions
    • 25. TWITTER
      Engage people with frequent updates
    • 26.
    • 27. TWITTER
      Provide real-time updates
    • 28.
    • 29.
    • 30. TWITTER
      Coordinate a group in real time
    • 31.
    • 32. + you
    • 33. BLOG
      Publicize your expertise
    • 34.
    • 35. BLOG
      Promote your cause or educate
    • 36.
    • 37. BLOG
      Tell stories about your work*
      * Connect supporters to your cause
    • 38.
    • 39. BLOG
      Engage people in your decisions
    • 40. BLOG
      Promote your website and online information
    • 41.
    • 42. + you
    • 43. PHOTO SHARING SITES
      Getting and displaying group photos
    • 44.
    • 45. PHOTO SHARING SITES
      Participating in group photo pools
    • 46. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
    • 47.
    • 48. + you
    • 49. VIDEO SHARING SITES
      Encouraging conversation around video
    • 50.
    • 51. VIDEO SHARING SITES
      Spreading the word
    • 52.
    • 53. VIDEO SHARING SITES
      Voting for video
    • 54. VIDEO SHARING SITES
      Ask people to provide videos
    • 55.
    • 56. VIDEO SHARING SITES
      Host a video channel
    • 57. + you
    • 58. CDC and AIDS.gov mobile site
    • 59. HIV/AIDS Service Locator
    • 60. Making it happen
    • 61. PEOPLE:
      Who are you trying to reach??
    • 62. OBJECTIVES:
      What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)
    • 63. STRATEGY:
      How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)
    • 64. TECHNOLOGY:
      What’s an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.)
    • 65. Build Internal Support
      Involve key leaders
      Start small/experiment/pilot-basis
      Provide and ask for stakeholders’ feedback
      Develop policies
      Highlight successes
      Conduct internal trainings
    • 66. What would successlook like to YOU?
      What’s the purpose?
      How’s it measurable?
      What defines success?
    • 67. Making It Real
      Goal: Increased number emails on list for fundraising and marketing purposes.
      Measurable?
      % increase in the email list
      # of people who say they joined email list because of something they saw on a social media channel
      % increase in the email list
      Success?
      10% increase of people on your email list during a list-building promotion through social media
    • 68. Facebook Insights
    • 69.
    • 70. A Day in the life of AIDS.gov
      Remixed from the WeAreMedia Project www.wearemedia.org and NTEN.Project funded by the Surdna Foundation
    • 71.
    • 72. New Media at CDC
      Given recent budget cuts how can CDC help you implement social media in your HIV prevention work and campaign?
      Take advantage of CDC social media tools to promote your HIV prevention efforts.
      Social Media Toolkit for consumers and CDC partners available online.
    • 73. New Media at CDC (cont’d)
      Best Practices: Refer to these guidelines for information on clearance and security requirements, best practices and lessons learned in planning social media activities at CDC.
    • 74. New Media at CDC (cont’d)
      Coming soon: HIV specific social media from CDC. Will be able to repurpose information.
      Coming soon: Apps for mobile devices that allow consumers to access and share CDC info on the go.
    • 75. New Media at CDC (cont’d)
      Things to be aware of: content syndication for both classic and mobile sites (alleviates the need to create content).
    • 76. cdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf
      AIDS.gov/using-new-media
      wearemedia.org
      Idealware.org/reports/socialmedia

    ×