OBJECTIVES: What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.)
STRATEGY: How will you meet your objectives?(Consider your overall communications plan, organizational culture, and capacity)
TECHNOLOGY: What’s an appropriate technology?(A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.)
Build Internal Support Involve key leaders Start small/experiment/pilot-basis Provide and ask for stakeholders’ feedback Develop policies Highlight successes Conduct internal trainings
What would successlook like to YOU? What’s the purpose? How’s it measurable? What defines success?
Making It Real Goal: Increased number emails on list for fundraising and marketing purposes. Measurable? % increase in the email list # of people who say they joined email list because of something they saw on a social media channel % increase in the email list Success? 10% increase of people on your email list during a list-building promotion through social media
New Media at CDC Given recent budget cuts how can CDC help you implement social media in your HIV prevention work and campaign? Take advantage of CDC social media tools to promote your HIV prevention efforts. Social Media Toolkit for consumers and CDC partners available online.
New Media at CDC (cont’d) Best Practices: Refer to these guidelines for information on clearance and security requirements, best practices and lessons learned in planning social media activities at CDC.
New Media at CDC (cont’d) Coming soon: HIV specific social media from CDC. Will be able to repurpose information. Coming soon: Apps for mobile devices that allow consumers to access and share CDC info on the go.
New Media at CDC (cont’d) Things to be aware of: content syndication for both classic and mobile sites (alleviates the need to create content).