What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
Listen Engage Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly!
Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly! Listen Engage
<ul><li>What would success look like to YOU? </li></ul>
200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
Take one step… <ul><li>In the next 5-7 days: </li></ul><ul><li>For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools </li></ul><ul><li>For YOU: Try one new media tool to “listen” & use social media tools to connect. </li></ul><ul><li>For all of us – as a NETWORK: Find and listen to your peers on-line </li></ul>Adapted from Dan Cohen, Full Court Press Communications, http://slidesha.re/dOFpnp