Your SlideShare is downloading. ×
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting

442

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
442
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • .
  • 2 minutes – person next to them
  • More so, at AIDS.gov, we think of social media as a means of ...
  • More so, at AIDS.gov, we think of social media as a means of ...
  • Transcript

    • 1. Using Social Media OWH Grantee Meeting October 24, 2011 Michelle Samplin-Salgado, AIDS.gov/JSI Aisha Moore, AIDS.gov/JSI Ingrid Floyd, Iris House
    • 2.  
    • 3.
      • Define how to use new media in response to public health issues.
      • Describe the steps involved in developing a new media strategy .
      Learning Objectives
    • 4. Your name & organization What’s one community you would like to better engage? What was your first job?
    • 5.  
    • 6. “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”*
    • 7. plug for data: pewinternet.org
    • 8.
      • 86% of women go online for health information (compared to 73% of men)
    • 9.
      • 69% of women Use social media
      • (compared to 60% of men)
    • 10. Then One Many
    • 11. Now Many Many One Many
    • 12.
      • Connect. Create. Collaborate. Engage.
      • Listen.
    • 13. To learn
    • 14. To connect
    • 15. To engage
    • 16. To make health fun
    • 17. To host a conversation
    • 18. To showcase creativity
    • 19.  
    • 20.  
    • 21. To collaborate
    • 22. To be a source of information
    • 23. To ask for feedback and express gratitude
      • Ask questions of supporters and use answers to guide decisions
      • Thank supporters publicly
    • 24. To gain support
    • 25. To get support
    • 26.
      • Connect. Create. Collaborate. Engage.
      • Listen.
    • 27. + you
    • 28. Making it happen
    • 29. Who are you trying to reach? ? PEOPLE:
    • 30. What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
    • 31. How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
    • 32. What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
    • 33.  
    • 34. Listen Engage Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly!
    • 35. Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly! Listen Engage
    • 36.  
    • 37.  
    • 38.  
    • 39. challenges
    • 40.
      • What would success look like to YOU?
    • 41. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
    • 42. Take one step…
      • In the next 5-7 days:
      • For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
      • For YOU: Try one new media tool to “listen” & use social media tools to connect.
      • For all of us – as a NETWORK: Find and listen to your peers on-line
      Adapted from Dan Cohen, Full Court Press Communications, http://slidesha.re/dOFpnp
    • 43. vcdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf wearemedia.org AIDS.gov/using-new-media Idealware.org/reports/socialmedia
    • 44. [email_address] [email_address] blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov

    ×