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Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting
 

Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting

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  • 2 minutes – person next to them
  • More so, at AIDS.gov, we think of social media as a means of ...
  • More so, at AIDS.gov, we think of social media as a means of ...

Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting Presentation Transcript

  • Using Social Media OWH Grantee Meeting October 24, 2011 Michelle Samplin-Salgado, AIDS.gov/JSI Aisha Moore, AIDS.gov/JSI Ingrid Floyd, Iris House
  •  
    • Define how to use new media in response to public health issues.
    • Describe the steps involved in developing a new media strategy .
    Learning Objectives
  • Your name & organization What’s one community you would like to better engage? What was your first job?
  •  
  • “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”*
  • plug for data: pewinternet.org
    • 86% of women go online for health information (compared to 73% of men)
    • 69% of women Use social media
    • (compared to 60% of men)
  • Then One Many
  • Now Many Many One Many
    • Connect. Create. Collaborate. Engage.
    • Listen.
  • To learn
  • To connect
  • To engage
  • To make health fun
  • To host a conversation
  • To showcase creativity
  •  
  •  
  • To collaborate
  • To be a source of information
  • To ask for feedback and express gratitude
    • Ask questions of supporters and use answers to guide decisions
    • Thank supporters publicly
  • To gain support
  • To get support
    • Connect. Create. Collaborate. Engage.
    • Listen.
  • + you
  • Making it happen
  • Who are you trying to reach? ? PEOPLE:
  • What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
  • How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
  • What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
  •  
  • Listen Engage Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly!
  • Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly! Listen Engage
  •  
  •  
  •  
  • challenges
    • What would success look like to YOU?
  • 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
  • Take one step…
    • In the next 5-7 days:
    • For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
    • For YOU: Try one new media tool to “listen” & use social media tools to connect.
    • For all of us – as a NETWORK: Find and listen to your peers on-line
    Adapted from Dan Cohen, Full Court Press Communications, http://slidesha.re/dOFpnp
  • vcdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf wearemedia.org AIDS.gov/using-new-media Idealware.org/reports/socialmedia
  • [email_address] [email_address] blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov