Social Media and Public Health - Presentation at Office of Women's Health Grantee Meeting

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  • 2 minutes – person next to them
  • More so, at AIDS.gov, we think of social media as a means of ...
  • More so, at AIDS.gov, we think of social media as a means of ...

Transcript

  • 1. Using Social Media OWH Grantee Meeting October 24, 2011 Michelle Samplin-Salgado, AIDS.gov/JSI Aisha Moore, AIDS.gov/JSI Ingrid Floyd, Iris House
  • 2.  
  • 3.
    • Define how to use new media in response to public health issues.
    • Describe the steps involved in developing a new media strategy .
    Learning Objectives
  • 4. Your name & organization What’s one community you would like to better engage? What was your first job?
  • 5.  
  • 6. “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”*
  • 7. plug for data: pewinternet.org
  • 8.
    • 86% of women go online for health information (compared to 73% of men)
  • 9.
    • 69% of women Use social media
    • (compared to 60% of men)
  • 10. Then One Many
  • 11. Now Many Many One Many
  • 12.
    • Connect. Create. Collaborate. Engage.
    • Listen.
  • 13. To learn
  • 14. To connect
  • 15. To engage
  • 16. To make health fun
  • 17. To host a conversation
  • 18. To showcase creativity
  • 19.  
  • 20.  
  • 21. To collaborate
  • 22. To be a source of information
  • 23. To ask for feedback and express gratitude
    • Ask questions of supporters and use answers to guide decisions
    • Thank supporters publicly
  • 24. To gain support
  • 25. To get support
  • 26.
    • Connect. Create. Collaborate. Engage.
    • Listen.
  • 27. + you
  • 28. Making it happen
  • 29. Who are you trying to reach? ? PEOPLE:
  • 30. What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
  • 31. How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
  • 32. What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
  • 33.  
  • 34. Listen Engage Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly!
  • 35. Create Content Generate Buzz Build a movement Adapted from Beth Kanter, http://is.gd/cX1Dj Crawl Walk Run Fly! Listen Engage
  • 36.  
  • 37.  
  • 38.  
  • 39. challenges
  • 40.
    • What would success look like to YOU?
  • 41. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
  • 42. Take one step…
    • In the next 5-7 days:
    • For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools
    • For YOU: Try one new media tool to “listen” & use social media tools to connect.
    • For all of us – as a NETWORK: Find and listen to your peers on-line
    Adapted from Dan Cohen, Full Court Press Communications, http://slidesha.re/dOFpnp
  • 43. vcdc.gov/healthcommunication/ToolsTemplates/SocialMediaToolkit_BM.pdf wearemedia.org AIDS.gov/using-new-media Idealware.org/reports/socialmedia
  • 44. [email_address] [email_address] blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov