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Social Media + Public Health Miguel Gomez,  Director, AIDS.gov U.S. Department of Health and Human Services
 
 
“ Consumers want their health information when  they want it, how they want it and in whatever quantities they want it.”
Different worlds.
Howling wolf
 
<ul><li>Lone wolf  </li></ul><ul><li>Then nurturing wolf and pack (find one in the same) </li></ul>
<ul><li>Conversation – extending reach! </li></ul>
80%  of internet users have looked online health information.    This translates to 59% of all adults. . The Social Life o...
34%  of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues...
Approach to New Media Strategy:  POST* <ul><ul><ul><li>P eople </li></ul></ul></ul><ul><ul><ul><li>O bjectives </li></ul><...
Who are you trying  to reach ? PEOPLE :
What do you want  to accomplish?  (Decide on your objective before  you decide on technology. Then  figure out how to meas...
How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRAT...
What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, ...
Plan
Repurpose
Listen. Listen some more. listen
evaluate <ul><li>Image of keyboard with up or down thumb (need to find!) </li></ul>Evaluate
17%  The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page)   Mobile users are co...
Teach + share
Experiment
Big. Bad. Mobile.
 
I’m bored I’m local I’m social I’m  multitasking
30 years ago this year
Mobile in 1981.
Mobile today.
Locator
 
 
Then One  Many
Now Many  Many One  Many
blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursqua...
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Social Media and Public Health

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  • .
  • Ask Cathy for better heat map
  • What’s happening in provider community, hhs, client level, research community
  • http://i.istockimg.com/file_thumbview_approve/4663260/2/stock-photo-4663260-grey-wolf.jpg
  • Transition one to another
  • Thumbs up and down
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Hashtags. Comments, mentions (weekly email) Listen to what search terms
  • What’s working. What’s not working. Listen…Learn…Adapt.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Foursquare. Facing AIDS app. Google+. Literally, we have had a social media lab.
  • Our context Legacy of activism and activity….lots of stakeholders involved in the process.
  • Launched in February 2010
  • Through the locator, we’re able to reach each owner of data to correct and update HUD, CDC, SAMHSA, HRSA, OPA Responsive government Positive response Blog post about the experience Build trust for AIDS.gov project
  • Transcript of "Social Media and Public Health"

    1. 1. Social Media + Public Health Miguel Gomez, Director, AIDS.gov U.S. Department of Health and Human Services
    2. 4. “ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”
    3. 5. Different worlds.
    4. 6. Howling wolf
    5. 8. <ul><li>Lone wolf </li></ul><ul><li>Then nurturing wolf and pack (find one in the same) </li></ul>
    6. 9. <ul><li>Conversation – extending reach! </li></ul>
    7. 10. 80% of internet users have looked online health information.   This translates to 59% of all adults. . The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
    8. 11. 34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online.   The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
    9. 12. Approach to New Media Strategy: POST* <ul><ul><ul><li>P eople </li></ul></ul></ul><ul><ul><ul><li>O bjectives </li></ul></ul></ul><ul><ul><ul><li>S trategy </li></ul></ul></ul><ul><ul><ul><li>T echnology </li></ul></ul></ul>* ©2007 Forrester Research, Inc. All rights reserved .
    10. 13. Who are you trying to reach ? PEOPLE :
    11. 14. What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
    12. 15. How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
    13. 16. What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
    14. 17. Plan
    15. 18. Repurpose
    16. 19. Listen. Listen some more. listen
    17. 20. evaluate <ul><li>Image of keyboard with up or down thumb (need to find!) </li></ul>Evaluate
    18. 21. 17% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page)   Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems . .
    19. 22. Teach + share
    20. 23. Experiment
    21. 24. Big. Bad. Mobile.
    22. 26. I’m bored I’m local I’m social I’m multitasking
    23. 27. 30 years ago this year
    24. 28. Mobile in 1981.
    25. 29. Mobile today.
    26. 30. Locator
    27. 33. Then One Many
    28. 34. Now Many Many One Many
    29. 35. blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected
    30. 36. halloween
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