Social Media and Public HealthPresentation Transcript
Social Media + Public Health Miguel Gomez, Director, AIDS.gov U.S. Department of Health and Human Services
“ Consumers want their health information when they want it, how they want it and in whatever quantities they want it.”
Then nurturing wolf and pack (find one in the same)
Conversation – extending reach!
80% of internet users have looked online health information. This translates to 59% of all adults. . The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online. The Social Life of Health Information, 2011 May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
What do you want to accomplish? (Decide on your objective before you decide on technology. Then figure out how to measure it.) OBJECTIVES:
How will you meet your objectives? (Consider your overall communications plan, organizational culture, and capacity) STRATEGY:
What’s an appropriate technology? (A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide.) TECHNOLOGY:
Listen. Listen some more. listen
Image of keyboard with up or down thumb (need to find!)
17% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems . .