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  • http://i.istockimg.com/file_thumbview_approve/4663260/2/stock-photo-4663260-grey-wolf.jpg
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.

Transcript

  • 1. Social Media + Public Health Miguel Gomez, Director, AIDS.gov U.S. Department of Health and Human Services
  • 2.  
  • 3. 61% Of American adults use the internet as their primary way to engage with government
  • 4. N eed for improved web experience
  • 5. Why a strategy is needed ? Why? Missed opportunities to share resources Large number of websites Need for more guidance & polices
  • 6.
    • “ At the 2012 Consumer Electronics Show, I unveiled a roadmap for the Federal government to seize this mobile opportunity.
    • “ Within a year, I expect the government to change the way we work…”
    Steven VanRoekel, White House CIO
  • 7.
    • dot gov + federal mobile strategy =
    • federal digital strategy
  • 8.
    • Why is it important?
    • IS IT?
  • 9.
        • Read the Federal Digital Strategy
        • Educate Your Team
        • P•O•S•T
        • Check in with users
        • Use metrics
    Step Back
  • 10.
        • Manage for peer to peer health
        • Responsive Design
        • Mobile Ready
        • Fundamental - Be available on the small screen
    Plan
  • 11.
        • Extend the Reach of their Work
        • AIDS.gov audience
          • Target Audience- mobile stats
    Actions/ Challenges
  • 12. Howling wolf
  • 13. 80% of internet users have looked online health information.   This translates to 59% of all adults. . The Social Life of Health Information, 2011 . May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
  • 14. 51% of Latinos/Hispanics 46% of African Americans use their phone to go online (compared to 33% of whites)   Mobile Access 2010 Pew Internet and American Life
  • 15. 34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online.   The Social Life of Health Information, 2011. May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
  • 16. 17% The number of mobile users who land on “How you get HIV or AIDS” (making it the most viewed page)   Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems . .
  • 17.  
  • 18. 20201
  • 19. Stay Connected! www.AIDS.gov Blog.AIDS.gov Twitter.com/aidsgov Facebook.com/aidsgov Myspace.com/aidsgov Flickr.com/aidsgov YouTube.com/aidsgov [email_address]