Your SlideShare is downloading. ×
0
Social Media + Public Health Miguel Gomez,  Director, AIDS.gov U.S. Department of Health and Human Services
 
61% Of American adults use the internet  as their primary way  to engage with  government
N eed for improved web experience
Why a strategy is needed ? Why? Missed  opportunities to share resources Large number of websites  Need for more guidance ...
<ul><li>“ At the 2012 Consumer Electronics Show, I unveiled a roadmap for the Federal government to seize this mobile oppo...
<ul><li>dot gov  +  federal mobile strategy  = </li></ul><ul><li>federal digital strategy  </li></ul>
<ul><li>Why is it important? </li></ul><ul><li>IS IT? </li></ul>
<ul><ul><ul><li>Read the Federal Digital Strategy </li></ul></ul></ul><ul><ul><ul><li>Educate Your Team </li></ul></ul></u...
<ul><ul><ul><li>Manage for peer to peer health </li></ul></ul></ul><ul><ul><ul><li>Responsive Design </li></ul></ul></ul><...
<ul><ul><ul><li>Extend the Reach of their Work </li></ul></ul></ul><ul><ul><ul><li>AIDS.gov audience </li></ul></ul></ul><...
Howling wolf
80%  of internet users have looked online health information.    This translates to 59% of all adults. . The Social Life o...
51%  of Latinos/Hispanics 46%  of African Americans use their phone to go online (compared to 33% of whites)    Mobile Acc...
34%  of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues...
17%  The number of mobile users who land on “How you get HIV or AIDS” (making it the most viewed page)   Mobile users are ...
 
20201
Stay Connected! www.AIDS.gov  Blog.AIDS.gov Twitter.com/aidsgov Facebook.com/aidsgov Myspace.com/aidsgov Flickr.com/aidsgo...
Upcoming SlideShare
Loading in...5
×

Social Media and Public Health

712

Published on

Miguel Gomez, director of AID discusses social media and public health

Published in: Health & Medicine, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
712
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • http://i.istockimg.com/file_thumbview_approve/4663260/2/stock-photo-4663260-grey-wolf.jpg
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Transcript of "Social Media and Public Health"

    1. 1. Social Media + Public Health Miguel Gomez, Director, AIDS.gov U.S. Department of Health and Human Services
    2. 3. 61% Of American adults use the internet as their primary way to engage with government
    3. 4. N eed for improved web experience
    4. 5. Why a strategy is needed ? Why? Missed opportunities to share resources Large number of websites Need for more guidance & polices
    5. 6. <ul><li>“ At the 2012 Consumer Electronics Show, I unveiled a roadmap for the Federal government to seize this mobile opportunity. </li></ul><ul><li>“ Within a year, I expect the government to change the way we work…” </li></ul>Steven VanRoekel, White House CIO
    6. 7. <ul><li>dot gov + federal mobile strategy = </li></ul><ul><li>federal digital strategy </li></ul>
    7. 8. <ul><li>Why is it important? </li></ul><ul><li>IS IT? </li></ul>
    8. 9. <ul><ul><ul><li>Read the Federal Digital Strategy </li></ul></ul></ul><ul><ul><ul><li>Educate Your Team </li></ul></ul></ul><ul><ul><ul><li>P•O•S•T </li></ul></ul></ul><ul><ul><ul><li>Check in with users </li></ul></ul></ul><ul><ul><ul><li>Use metrics </li></ul></ul></ul>Step Back
    9. 10. <ul><ul><ul><li>Manage for peer to peer health </li></ul></ul></ul><ul><ul><ul><li>Responsive Design </li></ul></ul></ul><ul><ul><ul><li>Mobile Ready </li></ul></ul></ul><ul><ul><ul><li>Fundamental - Be available on the small screen </li></ul></ul></ul>Plan
    10. 11. <ul><ul><ul><li>Extend the Reach of their Work </li></ul></ul></ul><ul><ul><ul><li>AIDS.gov audience </li></ul></ul></ul><ul><ul><ul><ul><li>Target Audience- mobile stats </li></ul></ul></ul></ul>Actions/ Challenges
    11. 12. Howling wolf
    12. 13. 80% of internet users have looked online health information.   This translates to 59% of all adults. . The Social Life of Health Information, 2011 . May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
    13. 14. 51% of Latinos/Hispanics 46% of African Americans use their phone to go online (compared to 33% of whites)   Mobile Access 2010 Pew Internet and American Life
    14. 15. 34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online.   The Social Life of Health Information, 2011. May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
    15. 16. 17% The number of mobile users who land on “How you get HIV or AIDS” (making it the most viewed page)   Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems . .
    16. 18. 20201
    17. 19. Stay Connected! www.AIDS.gov Blog.AIDS.gov Twitter.com/aidsgov Facebook.com/aidsgov Myspace.com/aidsgov Flickr.com/aidsgov YouTube.com/aidsgov [email_address]
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×