Why a strategy is needed ? Why? Missed opportunities to share resources Large number of websites Need for more guidance & polices
“ At the 2012 Consumer Electronics Show, I unveiled a roadmap for the Federal government to seize this mobile opportunity.
“ Within a year, I expect the government to change the way we work…”
Steven VanRoekel, White House CIO
dot gov + federal mobile strategy =
federal digital strategy
Why is it important?
Read the Federal Digital Strategy
Educate Your Team
Check in with users
Manage for peer to peer health
Fundamental - Be available on the small screen
Extend the Reach of their Work
Target Audience- mobile stats
80% of internet users have looked online health information. This translates to 59% of all adults. . The Social Life of Health Information, 2011 . May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
51% of Latinos/Hispanics 46% of African Americans use their phone to go online (compared to 33% of whites) Mobile Access 2010 Pew Internet and American Life
34% of internet users, or 25% of adults, have read someone else’s commentary or experience about health or medical issues online. The Social Life of Health Information, 2011. May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx
17% The number of mobile users who land on “How you get HIV or AIDS” (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems . .