Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov

Sex::Tech 2011 San Francisco, CA Mindy Nichamin AIDS.gov New Media Coordinator Jennie Anderson AIDS.gov Communications Director John Snow, Inc. (JSI) Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov

Mobile
HIV/AIDS Prevention & Service Provider Locator
Online widget
Analytics
Feedback
Resources
Our Roadmap Today

Mobile

I’m bored I’m local I’m social I’m microtasking From Tapworthy by Josh Clark

I’m local. Where am I? What’s here?
Resources
Maps
Directions
Check-ins
Reviews
Geolocation
Combo of web and apps

SMS
Lowest common denominator
Universal adoption
Tiers of Adoption

Mobile Web
Nearly universal
Applications
Targeted experience
Platform specific (Android, iOS, Windows, Blackberry, etc.)
Tiers of Adoption

What to Build?

Why an App?
Advantages
Utilize device-specific features
Better overall user experience
Revenue generation

Must develop for multiple platforms
Cost – avg. $30,000 to build per platform
Cons

Why a mobile website?
Advantages
It’s the web - REACH
Cross-platform
Cost is generally less than app development
Cons
Lacks functionality/feel of app
Requires network or wifi connectivity

Return on Investment
Assuming the same cost to develop *
Source - Mashable - Aaron Maxwell
*= doesn’t include content development, marketing, maintenance, etc.

www.AIDS.gov

m.AIDS.gov

The Problem Photo credit: http://hasanyorukoglu.com/blog/wp-content/uploads/2009/09/lost-directions.jpg

http://cdcnpin.org/ hivTestLocatorFeed/ feed.aspx? zip= 37206 & radius= 5

<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xmlns:georss="http://www.georss.org/georss">
<title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>
<link href="http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&radius=5" rel="self" />
<link href="http://hivtest.org" rel="alternate" />
<author>
<name>CDC NPIN</name>
</author>
<id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id>
<updated>2009-09-15T00:00:00-05:00</updated>
<entry>
<title>Cayce Family Health Center</title>
<link href="http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952" />
<id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>
<summary type="xhtml">
<div xmlns="http://www.w3.org/1999/xhtml">
<div class="vcard">
<div class="fn org">Cayce Family Health Center</div>
<div class="adr">
<div class="street-address">617 S 8th St</div>
<span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal-code">37206</span></div>
<div class="tel">615-226-1695</div>
</div>
</div>
</summary>
<georss:point>36.168533 -86.755339</georss:point>
<updated>2010-10-14T18:17:31.0000000-04:00</updated>
</entry>
</feed>

Search Decentralization: Web to Widget  locator.AIDS.gov ANYWHERE

Search Select Services Share or Embed Provide Feedback

www.AIDS.gov/locator

Analytics

~3.5 million loads
(meaningless)

16,000 actual searches

Widget on >100 websites

Feedback

RE: Thanks for being irrelevant...

AIDS.gov as a Centralized Resource
Through the locator, we’re able to reach each owner of data to correct and update
HUD, CDC, SAMHSA, HRSA, OPA
Responsive government
Positive response
Blog post about the experience
Build trust for AIDS.gov project

Future Plans
Locator API
Allow others to use data freely
Mobile applications
Feedback within map
Stakeholders, site owners, clinics can respond directly
Corrections to erroneous data becomes more automated
Public/Private Partnerships
Work with organizations that will use and promote Locator
Customization of locator to specific campaigns

QR Codes AIDS.gov Locator http://locator.AIDS.gov AIDS.gov Mobile Site http://m.AIDS.gov

One last tip…
Build
Iterate
?

Further Reading
Luke Wroblewski http://www.lukew.com/ Twitter: @lukew Josh Clark http://www.globalmoxie.com Twitter: @globalmoxie Pew Internet & American Life Project http://www.pewinternet.org Twitter: @Pew_Internet

Technical Questions?
Lance Roggendorff [email_address]
Jeremy Vanderlan [email_address]

Stay Connected! blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov Mindy: [email_address] Jennie: [email_address] http://m.AIDS.gov http://locator.AIDS.gov

Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov

by AIDS.gov, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 1

Statistics

Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov Presentation Transcript