OMH SF Presentation 040809
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  • * Write 2 or 3 words on your name tag that represent an area of professional interest* The topics should be something you want to have a conversation about it with another workshop participant* Find people you don't know already and have a conversation about the topic* Listen to the other person and recommend a colleague in your network they should connect with or a resourceNOTE: We prefer new media - but will use new and social interchangeably
  • Activity – stand up, sit down - QUICKLY (ok if it doesn’t ok if it does..)Used the web to find out health informationUsed the web to find a friend, colleague, family memberRead a blogCommented on a blogWritten a blogListened to a podcastCreated a podcastSubscribed to an RSS feedBeen to Second Life (heard of Second Life)Used a wikiPosted photosWatched a YouTube videoEtc. etc…
  • OHAP/MAIHealth disparitiesOpportunities to close gap** bios to packet**
  • Take out thermometer
  • \"Let us be the generation that reshapes our economy to compete in the digital age. Let's set high standards for our schools and give them the resources they need to succeed. Let's recruit a new army of teachers, and give them better pay and more support in exchange for more accountability. Let's make college more affordable, and let's invest in scientific research, and let's lay down broadband lines through the heart of inner cities and rural towns all across America.\"-- Barack Obama Presidential Announcement Speech in Springfield, ILFebruary 10 ,2007
  • AIDS bloggers around world
  • i)What is the technology? What does it do?Blog is a “web log”, often a personal journal written by someone that write articles/posts in chronological order (starting with most recent). Most blogs enable visitors to comment on their posts.ii)Who's using it?: (1)over 70 million weblogs, and we're seeing about 120,000 new weblogs being created worldwide each day. That's about 1.4 blogs created every second of every day.iii)How are people using itiv)How we're using it:-turn to mg ask what is your aids.gov blog going to doWorld AIDS day blog
  • Blog
  • Myspace - 200 million accounts makes it the fifth largest country in the world, slightly smaller than indonesia, but larger than brazil!!
  • 1,038 friends
  • For this reason, it is now common to see wikis used inside corporations and organizations. Imagine the following scenario: There is a large corporation using an internally developed software application to manage its accounts. Two-thousand people inside the corporation use this application to enter and access data. The program is 25 years old, has never been documented very well and drives people nuts. Training is done by word of mouth.An environment like this is perfect for a wiki. The 2,000 people using the program can build their own documentation a little bit at a time. Each time someone learns something, they can toss a sentence or two into the wiki to let other people understand how to use the feature. Over time, the 2,000 users will build complete documentation for the entire application.The English Wikipedia edition passed the 2,000,000 article mark on September 9, 2007 with a total of over 609 million words, roughly fifteen times as many as the largest edition of Encyclopdia Britannica.[1] Wikipedia's articles have been written collaboratively by volunteers around the world and the vast majority of them can be edited by anyone with access to the Internet. Steadily rising in popularity since its inception,[3] it currently ranks among the top ten most-visited websites worldwide
  • Text messaging and web badges
  • Breast cancer – and please check and see if there is a presence in second lifeChatting and gaming are the two most popular online activities for kids, yet most virtual worlds are focused on an older audience. We wanted to create a fun, online world that we'd be comfortable letting our own kids visit. Halo 3 Fastest selling video game ever$300 million in first weekVirtual WorldsSecond LifeClub Penguin
  • It’s the right thing to do:28,000,000 (10% of population) are deaf or hearing impaired.11,400,000 people have visual conditions not correctable by glasses.6,400,000 new cases of eye disease occur each year.2,800,000 people are visually handicapped from color blindness.1,100,000 people are legally blind.It’s the law:Section 508 of the Rehabilitation Act (29 U.S.C. 794d), as amended by the Workforce Investment Act of 1998 (P.L. 105-220), August 7, 1998.
  • Type: Human Graph. Ask people to get up and stand along a continuum to express agreement/understanding of a concept or idea or question.Question: Integrating a social media strategy for our organization is absolutely the right thing to do right now.Directions:1. If you strongly agree, go to the right side of the room, if you strongly disagree go to the left side of the room. If they're on the fence, got to the middle. If they fall somewhere in between, tell them to find a place on the continuum that reflects their opinion.2. Start with the extremes and ask people to tell you why they agree or disagree.3. Give people the option to change their position on the continuum after hearing from a few extreme, but differing opinions.4. Ask people in the middle what they need to hear, do, or say to decide
  • Support each other
  • Forrester Social Technology Profile Toolhttp://www.forrester.com/Groundswell/profile_tool.htmlPew Internet and American Lifehttp://www.pewinternet.orgListen

OMH SF Presentation 040809 OMH SF Presentation 040809 Presentation Transcript

  • AIDS.gov Beyond the Myth: New Media Use & Communities of Color INTRODUCTIONS Jennie Anderson Communications Director, AIDS.gov John Snow, Inc. PRESENTER Miguel Gomez Director, AIDS.gov Office of HIV/AIDS Policy, HHS Special thanks: Josie Halpern-Finnerty & Denean Standing 1
  • AIDS.gov AIDS.gov Stand up if… http://flickr.com/photos/tompagenet/423921086
  • AIDS.gov Why we care. 3
  • AIDS.gov 4
  • AIDS.gov LEARNING OBJECTIVE 1. To understand how communities of color use the internet and new media for health information.
  • AIDS.gov LEARNING OBJECTIVE 2. Learn about a variety of new media tools to help us connect, create, collaborate and listen.
  • AIDS.gov LEARNING OBJECTIVE 3. Identify the steps to starting a new media strategy.
  • AIDS.gov “ Consumers want their media when they want it, how they want it and in whatever quantities they want it.” - Price-Waterhouse, 2006
  • AIDS.gov • U.S. adults online: 74%1 • U.S. 18-29 year olds online: 87%2 • U.S. Adults who have ever gone online to look for health information:150 million (2008)3 (Represents 66% of all adults and 81% of those online) 1,2. Pew Internet & American Life Project: “Demographics of Internet Users” (December 2008), Available at: http://www.pewinternet.org/trends/User_Demo_Jan_2009.htm. Accessed on 1/27/09. 3. Harris Interactive Inc., “Adults Who Have Ever Gone Online for Health Information” (July 2008), Available at: http://www.harrisinteractive.com/harris_poll/index.asp?PID=937. Accessed on 1/27/09.
  • AIDS.gov % of young adults 18-25 who use internet for health information 11% of Latinos • 12% of African Americans • 13% of Native Americans • 22% of Whites • 23% Asian Americans • MEASURING DIGITALOPPORTUNITYFOR AMERICAíS CHILDREN: Where We Stand and Where We Go From Here Including the Digital Opportunity Measuring Stick A Publication of The Children’sPartnership June 2005
  • AIDS.gov
  • AIDS.gov
  • AIDS.gov >$75K Income (95%) 73%* of the population reports using the College 18-29 Years Old (90%) Graduates internet or email. Here is a breakdown 30-49 Years Old (85%) (91%) of use among different online groups. English-Speaking Hispanics (80%) (shown as a percentage of population online) All Whites (75%) Suburban (77%) Urban (74%) 50-64 Years Old (70%) Men (73%) Women (73%) High School Graduates (63%) Rural (63%) All Blacks (59%) <$30K Income (53%) No High School Degree (44%) 65+ Years Old (35%) Spanish-Dominant Hispanics (32%)** *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org ** This statistic comes from the Pew Internet Project’s Latinos Online data, collected June-October, 2006.
  • AIDS.gov 55%* of the population reports using a high-speed connection (e.g., DSL, cable, wireless) when accessing the internet from home. Here is a breakdown of use among different online groups. >$75K Income (82%) (shown as a percentage of population using a high-speed College Graduates connection from home) (78%) 18-29 Years Old (69%) 30-49 Years Old (68%) Suburban (59%) Whites (56%) Men (57%) English-Speaking Hispanics (55%) Urban (56%) 50-64 Years Old (49%) Women (52%) Blacks (41%) High School Graduates (39%) Rural (38%) <$30K Income (31%) No High School Degree (29%) 65+ Years Old (19%) *Source: Pew Internet & American Life Survey, May 2008. http://www.pewinternet.org
  • AIDS.gov • “In New Mexico, a state where 10 percent of the land is tribal, home computer ownership for Native families is estimated at 14% and home Internet access at 8%.quot; quot;Toward Equality of Access: The Role of Public Libraries in Addressing the Digital Divide.quot; The Gates Foundation, 2004. • 24% of American Indian/Alaska Native students use the Internet at home. quot;Status and Trends in the Education of Racial and Ethnic Minorities,quot; the National Center for Educational Statistics, September 2007. Available at: http://nces.ed.gov/pubs2007/minoritytrends/ind_5_19.asp
  • AIDS.gov “ Let us be the generation that reshapes our economy to compete in the digital age…and let's invest in scientific research, and let's lay down broadband lines through the heart of inner cities and rural towns all across America.” - BARACK OBAMA, Presidential Announcement Speech Springfield, IL, February 10 ,2007
  • AIDS.gov What is new media?
  • AIDS.gov Wordle Exercise What words come to mind when you hear “new media”? What is Wordle? • Wordle is a tool for generating a visual image from text that you provide. • Wordle gives greater prominence to words that appear more frequently. http://www.wordle.net
  • AIDS.gov
  • AIDS.gov It’s a conversation http://maps.google.com/maps/ms?ie=UTF8&hl=en&msa=0&msid=116925014949105791191.00045c9dd6cebd5e130f5&ll=24.5271
  • AIDS.gov AIDS.gov Levels the playing field http://www.flickr.com/photos/susieq3c/1425893128/
  • AIDS.gov New/Social Media Web 2.0 • User-generated • Trusted • Accessible • Affordable • Often a place to meet/social •
  • AIDS.gov Transparent Inclusive Authentic Vibrant
  • AIDS.gov Blogs Podcasts RSS Feeds Social Network Sites Text Messaging Video Games
  • AIDS.gov
  • AIDS.gov New media helps us connect, create, collaborate, and listen.
  • AIDS.gov Blogs What are they? • Blog is short for a “web log”, often a personal journal written in chronological order. Most blogs enable visitors to comment. Who is using them? • There are more than 133 million blogs1 • There are approximately 13.6 million health bloggers2 1. Technorati, “State of the Blogosphere” (2008), Available at: http://technorati.com/blogging/state-of-the-blogosphere. Accessed 1/27/09. 2. Envision Solutions Insight Report, “The Evolving Health Blogosphere,” Available at: http:// www.envisionsolutionsnow.com/healthblogosphere.html. Accessed 1/27/09
  • AIDS.gov Connect
  • AIDS.gov National Asian Women’s Health Organization Blog http://nawho.typepad.com/nawho_blog/2008/05/welcome-to-nawh.html
  • AIDS.gov Hispanic Health Blog http://hispanichealth.wordpress.com
  • AIDS.gov Peanut Recall & AIDS.gov Blogs http://pbrecallblog.hhs.gov http://blog.aids.gov
  • AIDS.gov 1.5 million new blog posts are created every day. http://technoratimedia.com
  • AIDS.gov What is it? • Social networking and micro-blogging service • What are you doing now? • Send quot;updatesquot; (or quot;tweets” up to 140 characters long) from their cell phone to the twitter site Who is using it? • Total Users: 1+ million • Total Active Users: 200,000 per week • Total Twitter Messages: 3 million per day1 1. Tech Crunch, “End of Speculation: The Real Twitter Usage Numbers” (April 2008), Available at: http://www.techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers//. Accessed 1/27/09.
  • AIDS.gov http://twitter.com
  • AIDS.gov AIDS.gov’s Twitter Feed http://twitter.com/AIDSgov
  • AIDS.gov Black Women’s Health Twitter Feed http://twitter.com/AIDSgov
  • AIDS.gov Social Networking Sites (SNS) What are they? • Sites where people connect, share music, blogs, photos, etc. • Facebook, MySpace, PatientsLikeMe, Daily Strength, Eons, Sermo Who is using them? • MySpace: Over 76 million monthly active users • Facebook: More than 54.5 million monthly active users1 1. TechCrunch, “Social Networking: Will Facebook Overtake MySpace in the U.S. in 2009?” (January 2009), Available at: http://www.techcrunch.com/2009/01/13/social-networking-will-facebook-overtake-myspace-in-the-us-in-2009/. Accessed 1/27/09.
  • AIDS.gov Demographics of SNS Users http://www.pewinternet.org/pdfs/PIP_Adult_social_networking_data_memo_FINAL.pdf
  • AIDS.gov Demographics of SNS Users MySpace (median age = 27) •more likely to be women, Hispanic or black, to have a high school education or some experience with college Facebook (median age = 26) •more likely to be men and to have a college degree LinkedIn (median age = 40) •more likely to be men, to be white and to have a college degree http://www.pewinternet.org/pdfs/PIP_Adult_social_networking_data_memo_FINAL.pdf
  • AIDS.gov Planned Parenthood on MySpace
  • AIDS.gov AIDS.gov & CDC on MySpace
  • AIDS.gov Wikis What is a wiki? David Weekly pbWiki Who is using wikis? • 36% of American adult Internet users have used a wiki • 8th top referring site to AIDS.gov
  • AIDS.gov Wikipedia • 2.7 million articles in English • 75,000 active contributors • 10 million articles • 260 languages1 1. Wikipedia “Wikipedia: About,” Available at: http://en.wikipedia.org/wiki/Wikipedia:About. Accessed on 1/27/09.
  • AIDS.gov Widgets What are they? A widget is a small application that can be posted to a website or blog and displays information that invites the user to act in a number of ways.
  • AIDS.gov Podcasts What is a podcast? • An audio file or video available on the Internet. You may listen or view these files on your desktop, or download onto a mobile device like an iPod or other portable player • Often series, subscription-based Who is podcasting? • 18% of Americans having ever listened to an audio podcast • 16% having ever watched a video podcast1 1. Edison Media Research — The Podcast Consumer Revealed (April 2008), Available at: http://www.edisonresearch.com/home/archives/2008/04/the_podcast_con_1.php Accessed on 1/27/09.
  • AIDS.gov In 2008, 216 million people downloaded a video podcast and 215 million downloaded an audio podcast. http://www.slideshare.net/mickstravellin/universal-mccann-international-social-media-research-wave-3
  • AIDS.gov http://www.newblackculturaldiet.com/PodcastShows.htm
  • AIDS.gov Text Messaging What is text messaging? • Short messages to a cell phone, pager, PDA, or other handheld device. No more than a 160 characters in length Who is using text messaging? • In June 2008, 75 billion text messages were sent in the U.S., an increase from 7.2 billion in June 20051 1. CTIA — the Wireless Association (June 2008), Available at: http://www.ctia.org/advocacy/research/index.cfm/AID/10323. Accessed on 1/27/09.
  • AIDS.gov Blacks and Hispanics use their cell phones for non-calls more than Whites http://www.pewinternet.org/pdfs/PIP_Mobile.Data.Access.pdf
  • AIDS.gov Text Messaging: KNOWIT Campaign
  • AIDS.gov Photo & Video Sharing
  • AIDS.gov Every minute, ten hours of video is uploaded to YouTube. http://www.youtube.com/t/fact_sheet
  • AIDS.gov Video Games/Virtual Worlds What are video games/virtual worlds? • Video games are interactive games on game devices and computers • A virtual world is a computer-based, simulated reality where people can socialize, connect, and create Who is using them? • Almost all teens play games and at least half play games on a given day. More than half (53%) of all American adults play video games of some kind1 • By 2011, an estimated 80% of Internet users will take part in virtual worlds2 1. Pew Internet & American Life Project (December 2008), Available at: http://www.pewinternet.org/PPF/r/269/report_display.asp. Accessed on 1/27/09. 2. Gartner Group (April 2007), Available at: http://www.gartner.com/it/page.jsp?id=503861. Accessed on 1/27/09.
  • AIDS.gov Second Life – World AIDS Day
  • AIDS.gov Online Gaming
  • AIDS.gov Accessibility It’s the right thing to do: • 28,000,000 (10% of population) are deaf or hearing impaired • 11,400,000 people have visual conditions not correctable by glasses • 6,400,000 new cases of eye disease occur each year • 2,800,000 people are visually handicapped from color blindness • 1,100,000 people are legally blind
  • AIDS.gov
  • AIDS.gov AIDS.gov RU Ready?
  • AIDS.gov AIDS.gov Post
  • AIDS.gov www.edelman.com
  • AIDS.gov Strategy Map (Page 15 in your packet)
  • AIDS.gov People • Who are you trying to reach? • What do you know about how/if they use new media? • How can you find out more?
  • AIDS.gov Objectives • What do you want to accomplish with new media? • How does new media support your organization’s mission or communications plan?
  • AIDS.gov Strategy • How does new media support your online strategy plan? • How will you get your organization to embrace your new media strategy? • Is there an “offline” component that you need to support/connect?
  • AIDS.gov Technology • What tools best support your objectives and match your targeted audience? • What do you have the capacity to implement?
  • AIDS.gov Listen. Learn. Adapt. Before After  What did you  What actually happened?  How could your results plan to do?  What did you have been improved?  What did your audience think would be the result? think?  What will you do differently in the next iteration?
  • AIDS.gov When I get back to my organization, my first new media step will be…
  • AIDS.gov Stay connected! Miguel Gomez: Miguel.Gomez@HHS.gov AIDS.gov: http://blog.AIDS.gov http://twitter.com/AIDSgov http://myspace.com/AIDSgov http://www.facebook.com/pages/AIDSgov/8039057811 CDC eHealth Data Briefs: www.CDC.gov/healthmarketing/ehm/databriefs HHS Center for Social Media: http://newmedia.HHS.gov
  • AIDS.gov Government and New Media http://www.recovery.gov/ http://www.healthreform.gov/