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OMH & AIDS.gov New Media Webinar on 01-28-10
 

The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to ...

The Office of Minority Health (OMH) and AIDS.gov to host a New Media Webinar Training on January 28, 2010 from 2:00–3:00 p.m. (EST). OMH and AIDS.gov are collaborating to provide information to grantees on:

1. HHS’s new media objectives
2. What is new media?
3. The steps for developing a new media strategy
4. New media tools that are used by HIV programs targeting youth

Participants will have an opportunity to ask questions and to share their own New Media experiences.

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  • Background –shadow of slide two
  • What is New Media? New media makes it possible for anyone to create, modify, and share content and share it with others – allowing for a leveling of the playing field. -Using relatively simple tools that are often free or inexpensive – making it affordable. New media requires a computer or mobile device with Internet access – making it accessible to broad audience. New media tools can help you: CONNECT people with information and services. COLLABORATE with other people—including those within your organization or community. CREATE new content, services, communities, and channels of communication that help you deliver information and services. LISTEN like we never have been able to before.
  • It has been an evolution. As stated previously New Media allows us to access information much quicker due to the digitizinng of information. Exam
  • Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.
  • Thank you to the participants who completed the New Media survey from your respones we have learned that majority on the call today are community based organizations, Have utilized SNS & twitter and almost all intend to utilize new media in the next year.
  • Forrester Social Technology Profile Tool http://www.forrester.com/Groundswell/profile_tool.html Pew Internet and American Life http:// www.pewinternet.org Listen
  • Objectives Target Audience Integration Culture Change Capacity Tools and Tactics Measurement Experiment People: Who are you trying to reach? What do you know about how/if they use new media? How can you find out more? Objective: What do you want to accomplish with new media? How does new media support your organization’s mission or communications plan? Strategy: How does new media support your online strategy plan? How will you get your organization to embrace your new media strategy? Is there an “ offline ” component that you need to support/connect? Technology: What tools best support your objectives and match your targeted audience ? What do you have the capacity to implement?
  • Engagement metrics--5 Cs: create, critic, collect (how people have bookmarked the post in stumbleupon and delicious), click, comments (which posts)
  • Examples, fb stats & conversation, YouTube, twitter,

OMH & AIDS.gov New Media Webinar on 01-28-10 OMH & AIDS.gov New Media Webinar on 01-28-10 Presentation Transcript

  • Office of Minority Health & AIDS.gov New Media Webinar 2pm EST, January 28, 2010 Victor Olano, Stacey Williams, Sonsiere Cobb-Souza Office of Minority Health Candice Donald, Miguel Gomez, Jennie Anderson, & Josie Halpern-Finnerty AIDS.gov
  • Introductions Victor Olano OMH Stacey Williams OMH Miguel Gomez Director AIDS.gov Candice Donald Community Advisor AIDS.gov Jennie Anderson Communications Director AIDS.gov Josie Halpern-Finnerty New Media Coordinator AIDS.gov Sonsiere Cobb-Souza OMH
  • Agenda
    • New media overview
    • Benefits and limitations
    • Developing a new media strategy
    • Monitoring and evaluation
    • Learning from each other
  • Who are we?
  • Who are you?
  • New Media
    • It’s a conversation ...
    • leveling the playing field...
    • accessible and affordable ...
    • New media helps us connect , create , collaborate , and listen .
  • Some of the many (and ever-changing) tools… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets Mobile
  • Thanks to Carlos Morales, Systems Analyst, CSAP's Central CAPT for this slide It’s just an evolution.
  • New media in response to HIV Blog MySpace Facebook Twitter YouTube Texting/Mobile Second Life
  • A few examples from your orgs
  • What we know about people & the Internet…
    • “ Consumers want their health information
    • when they want it,
    • how they want it and in whatever quantities they want it.”*
    Adapted from Price Waterhouse quote
        • White, Non-Hispanic: 76%
        • Black, Non-Hispanic: 70%
        • Hispanic (English & Spanish speaking): 64%
        • Men: 74%
        • Women: 74%
        • 18-29 year olds: 93%
        • 30-49 year olds: 81%
    Demographic of Internet users* * Pew Internet & American Life Project, December 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 1/25/10.
  • What we know about people & mobile phones….
  • 10 million adults accessed health info through mobile devices last year. Manhattan Research. Ten Million Mobile Health Consumers and Growing – Is Your Brand Ready?. http://www.manhattanresearch.com/newsroom/Press_Releases/future-of-mhealth.aspx . Updated 2009. Accessed July 25, 2009.
    • Text messages > voice calls.
    • 88% of American’s own a cell phone
    • 50% of mobile users send text messages (30% send daily).
    • Average text message read within 15 minutes .
    • Little to no “spam”!
    Distributive Networks
  • Sex Info: A sexual health text messaging service for San Francisco youth www.isis-inc.org/in-print/AJPH_ SexInfo TxtMsg.php
  •  
  • What we know about health info online...
    • 150 million U.S. adults have gone online to look for health information: 66% of all adults and 81% of those online. *
    “ Adults Who Have Ever Gone Online for Health Information.” Harris Interactive Inc ., 2008. Available at: http:// www.harrisinteractive.com/harris_poll/index.asp?PID =937 . Accessed 1/27/09.
    • What are the top 5 things people in the U.S. do online?
  • *Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What People are Doing Online in the U.S.* 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
  • What are the benefits and limitations of new media?
  • It’s about the message.
  • It’s about your audience.
  • Helping in the Workplace
  • “ Don’t give me 1 > thing 2 do!”
  • Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
      • New media strategy: What do you want to do?
  • Approach to New Media Strategy*
        • P eople
        • O bjectives
        • S trategy
        • T echnology
    * ©2007 Forrester Research, Inc. All rights reserved .
  •  
  • People
    • Who are you trying to reach?
      • Diverse communities online.
    • What do you know about how/if they use new media?
      • They are already online and engaged in social networks.
    • How can you find out more?
      • We asked them on Twitter and our blog, and learned from last year’s activities.
  •  
  • Objectives
    • What do you want to accomplish with new media?
      • Help reduce HIV stigma and link people to HIV testing sites.
  • Strategy
    • How does new media support your online strategy plan?
      • Brings information to people where they are, and makes it easy for them to take action and share.
    • Is there an “ offline ” component that you need to support/connect?
      • Hosted a photo booth at the US Conference on AIDS.
  • Technology
    • What tools best support your objectives and match your targeted audience ?
      • Social network sites, photo sharing, blogs, texting.
    • What do you have the capacity to implement?
      • We knew we couldn’t do it alone, so we found partners.
  •  
  • Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • New Media Strategy Map Goal: To introduce planning questions to ask before getting started with a new media plan. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
      • New media monitoring and evaluation
  • Listen. Learn. Adapt. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
    • What would success look like to YOU?
  • Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • A Facebook Conversation
  • Blog Comments
  • Facebook Insights
    • As of today (10/16/09) -
    • Twitter:  2852 followers (up 45 from 2807 last week)
    • This week we tweeted the following:
    • Statement by Kathleen Sebelius, Secretary of Health & Human Services, on Ntl Latino AIDS Awareness Day (Rt'd 5 times)
    • Our most interesting new follower(s) this week:
    • Alliance of AIDS Services North Carolina
    • Possible tweets for next week :
    • Texas Surgeon to Provide Individuals Living with HIV/AIDS Equal Access to Services
    Social Network Weekly Update
  • Twitter Hash Tag Example cutiebootycakes : @ debohobo Raising the level of awareness about HIV/AIDS and taking personal responsibility is the only way to stop the madness. #WAD08 dawessner : loved visiting Karuna for World AIDS Day #WAD08 waynesutton : Remember my HIV test for world AIDS day? Results=Negative, #awareness #WAD08 # blck get tested . ABartelby Did you know that you can also text message your ZIP code to KnowIt (566948) to find HIV Test Centers nearest you? Pretty awesome! #WAD08
  • 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
  • Obligation to
  • Help is Available www.cdc.gov/socialmedia
  • WeAreMedia: www.wearemedia.org
  • Questions?
  • Stay connected!
    • www.AIDS.gov
    • Blog.AIDS.gov
    • Twitter.com/aidsgov
    • Facebook.com/aidsgov
    • Myspace.com/aidsgov
    • Flickr.com/aidsgov
    • YouTube.com/aidsgov