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Using New Media in Response to HIV/AIDS   POZ Blogs,  Social Networking Sites  and Video August 25, 2009
About POZ Magazine <ul><ul><li>Launched in 1994, currently published by Smart + Strong </li></ul></ul><ul><ul><li>The prem...
About POZ.com <ul><li>Launched in 1996 </li></ul><ul><li>Daily news updates and weekly web exclusives </li></ul><ul><li>So...
POZ Blogs Blogs.POZ.com Blogs.POZ.com/Oriol
POZ Social Networking Sites POZ.com/Facebook POZ.com/Twitter POZ.com/MySpace
POZ Videos POZ.com/Video POZ.com/YouTube
How To Measure Online Success <ul><li>Research others in a similar market/position </li></ul><ul><li>Track month-to-month ...
Take Advantage of POZ Resources <ul><li>Banners on POZ.com for all nonprofits at no cost </li></ul><ul><li>Highlight commu...
Thank you! Oriol R. Gutierrez Jr. Deputy Editor,  POZ (212) 242-5293 [email_address] Blogs.POZ.com/Oriol Twitter.com/Oriol...
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NHPC09 - POZ and blogging

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  • Only HIV brand with a print product driving traffic to its site every month.
  • Transcript of "NHPC09 - POZ and blogging"

    1. 1. Using New Media in Response to HIV/AIDS POZ Blogs, Social Networking Sites and Video August 25, 2009
    2. 2. About POZ Magazine <ul><ul><li>Launched in 1994, currently published by Smart + Strong </li></ul></ul><ul><ul><li>The premier advocacy, lifestyle, treatment and information resource by and for the HIV/AIDS community </li></ul></ul><ul><ul><li>Recognized for its award-winning coverage </li></ul></ul>
    3. 3. About POZ.com <ul><li>Launched in 1996 </li></ul><ul><li>Daily news updates and weekly web exclusives </li></ul><ul><li>Social media: personals, blogs, videos and forums </li></ul><ul><li>Links to Twitter, Facebook, MySpace and YouTube </li></ul><ul><li>Surveys and polls, events calendar, services directory </li></ul>
    4. 4. POZ Blogs Blogs.POZ.com Blogs.POZ.com/Oriol
    5. 5. POZ Social Networking Sites POZ.com/Facebook POZ.com/Twitter POZ.com/MySpace
    6. 6. POZ Videos POZ.com/Video POZ.com/YouTube
    7. 7. How To Measure Online Success <ul><li>Research others in a similar market/position </li></ul><ul><li>Track month-to-month progress </li></ul><ul><li>Implement tools like Google Analytics to monitor your online traffic </li></ul><ul><li>Trust your instincts </li></ul><ul><li>Relax, everyone else is trying to figure out what success looks like—just like you! </li></ul>
    8. 8. Take Advantage of POZ Resources <ul><li>Banners on POZ.com for all nonprofits at no cost </li></ul><ul><li>Highlight community YouTube videos on POZ.com </li></ul><ul><li>Promote your events and product launches via our calendar, social sites and newsletters </li></ul><ul><li>Post job openings and new appointments </li></ul><ul><li>Share our content: Fact Sheets can be customized by every organization in our services directory and most content is available via RSS feeds </li></ul>
    9. 9. Thank you! Oriol R. Gutierrez Jr. Deputy Editor, POZ (212) 242-5293 [email_address] Blogs.POZ.com/Oriol Twitter.com/OriolGutierrez
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