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  • Only HIV brand with a print product driving traffic to its site every month.

Transcript

  • 1. Using New Media in Response to HIV/AIDS POZ Blogs, Social Networking Sites and Video August 25, 2009
  • 2. About POZ Magazine
      • Launched in 1994, currently published by Smart + Strong
      • The premier advocacy, lifestyle, treatment and information resource by and for the HIV/AIDS community
      • Recognized for its award-winning coverage
  • 3. About POZ.com
    • Launched in 1996
    • Daily news updates and weekly web exclusives
    • Social media: personals, blogs, videos and forums
    • Links to Twitter, Facebook, MySpace and YouTube
    • Surveys and polls, events calendar, services directory
  • 4. POZ Blogs Blogs.POZ.com Blogs.POZ.com/Oriol
  • 5. POZ Social Networking Sites POZ.com/Facebook POZ.com/Twitter POZ.com/MySpace
  • 6. POZ Videos POZ.com/Video POZ.com/YouTube
  • 7. How To Measure Online Success
    • Research others in a similar market/position
    • Track month-to-month progress
    • Implement tools like Google Analytics to monitor your online traffic
    • Trust your instincts
    • Relax, everyone else is trying to figure out what success looks like—just like you!
  • 8. Take Advantage of POZ Resources
    • Banners on POZ.com for all nonprofits at no cost
    • Highlight community YouTube videos on POZ.com
    • Promote your events and product launches via our calendar, social sites and newsletters
    • Post job openings and new appointments
    • Share our content: Fact Sheets can be customized by every organization in our services directory and most content is available via RSS feeds
  • 9. Thank you! Oriol R. Gutierrez Jr. Deputy Editor, POZ (212) 242-5293 [email_address] Blogs.POZ.com/Oriol Twitter.com/OriolGutierrez