Using New Media in Response to HIV/AIDS POZ Blogs, Social Networking Sites and Video August 25, 2009

About POZ Magazine Launched in 1994, currently published by Smart + Strong The premier advocacy, lifestyle, treatment and information resource by and for the HIV/AIDS community Recognized for its award-winning coverage

Launched in 1994, currently published by Smart + Strong

The premier advocacy, lifestyle, treatment and information resource by and for the HIV/AIDS community

Recognized for its award-winning coverage

About POZ.com Launched in 1996 Daily news updates and weekly web exclusives Social media: personals, blogs, videos and forums Links to Twitter, Facebook, MySpace and YouTube Surveys and polls, events calendar, services directory

Launched in 1996

Daily news updates and weekly web exclusives

Social media: personals, blogs, videos and forums

Links to Twitter, Facebook, MySpace and YouTube

Surveys and polls, events calendar, services directory

POZ Blogs Blogs.POZ.com Blogs.POZ.com/Oriol

POZ Social Networking Sites POZ.com/Facebook POZ.com/Twitter POZ.com/MySpace

POZ Videos POZ.com/Video POZ.com/YouTube

How To Measure Online Success Research others in a similar market/position Track month-to-month progress Implement tools like Google Analytics to monitor your online traffic Trust your instincts Relax, everyone else is trying to figure out what success looks like—just like you!

Research others in a similar market/position

Track month-to-month progress

Implement tools like Google Analytics to monitor your online traffic

Trust your instincts

Relax, everyone else is trying to figure out what success looks like—just like you!

Take Advantage of POZ Resources Banners on POZ.com for all nonprofits at no cost Highlight community YouTube videos on POZ.com Promote your events and product launches via our calendar, social sites and newsletters Post job openings and new appointments Share our content: Fact Sheets can be customized by every organization in our services directory and most content is available via RSS feeds

Banners on POZ.com for all nonprofits at no cost

Highlight community YouTube videos on POZ.com

Promote your events and product launches via our calendar, social sites and newsletters

Post job openings and new appointments

Share our content: Fact Sheets can be customized by every organization in our services directory and most content is available via RSS feeds

Thank you! Oriol R. Gutierrez Jr. Deputy Editor, POZ (212) 242-5293 [email_address] Blogs.POZ.com/Oriol Twitter.com/OriolGutierrez