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  • Only HIV brand with a print product driving traffic to its site every month.
  • Transcript

    • 1. Using New Media in Response to HIV/AIDS POZ Blogs, Social Networking Sites and Video August 25, 2009
    • 2. About POZ Magazine
        • Launched in 1994, currently published by Smart + Strong
        • The premier advocacy, lifestyle, treatment and information resource by and for the HIV/AIDS community
        • Recognized for its award-winning coverage
    • 3. About POZ.com
      • Launched in 1996
      • Daily news updates and weekly web exclusives
      • Social media: personals, blogs, videos and forums
      • Links to Twitter, Facebook, MySpace and YouTube
      • Surveys and polls, events calendar, services directory
    • 4. POZ Blogs Blogs.POZ.com Blogs.POZ.com/Oriol
    • 5. POZ Social Networking Sites POZ.com/Facebook POZ.com/Twitter POZ.com/MySpace
    • 6. POZ Videos POZ.com/Video POZ.com/YouTube
    • 7. How To Measure Online Success
      • Research others in a similar market/position
      • Track month-to-month progress
      • Implement tools like Google Analytics to monitor your online traffic
      • Trust your instincts
      • Relax, everyone else is trying to figure out what success looks like—just like you!
    • 8. Take Advantage of POZ Resources
      • Banners on POZ.com for all nonprofits at no cost
      • Highlight community YouTube videos on POZ.com
      • Promote your events and product launches via our calendar, social sites and newsletters
      • Post job openings and new appointments
      • Share our content: Fact Sheets can be customized by every organization in our services directory and most content is available via RSS feeds
    • 9. Thank you! Oriol R. Gutierrez Jr. Deputy Editor, POZ (212) 242-5293 [email_address] Blogs.POZ.com/Oriol Twitter.com/OriolGutierrez

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