NHPC09 - POZ and blogging

Using New Media in Response to HIV/AIDS POZ Blogs, Social Networking Sites and Video August 25, 2009

About POZ Magazine
Launched in 1994, currently published by Smart + Strong
The premier advocacy, lifestyle, treatment and information resource by and for the HIV/AIDS community
Recognized for its award-winning coverage

About POZ.com
Launched in 1996
Daily news updates and weekly web exclusives
Social media: personals, blogs, videos and forums
Links to Twitter, Facebook, MySpace and YouTube
Surveys and polls, events calendar, services directory

POZ Blogs Blogs.POZ.com Blogs.POZ.com/Oriol

POZ Social Networking Sites POZ.com/Facebook POZ.com/Twitter POZ.com/MySpace

POZ Videos POZ.com/Video POZ.com/YouTube

How To Measure Online Success
Research others in a similar market/position
Track month-to-month progress
Implement tools like Google Analytics to monitor your online traffic
Trust your instincts
Relax, everyone else is trying to figure out what success looks like—just like you!

Take Advantage of POZ Resources
Banners on POZ.com for all nonprofits at no cost
Highlight community YouTube videos on POZ.com
Promote your events and product launches via our calendar, social sites and newsletters
Post job openings and new appointments
Share our content: Fact Sheets can be customized by every organization in our services directory and most content is available via RSS feeds

Thank you! Oriol R. Gutierrez Jr. Deputy Editor, POZ (212) 242-5293 [email_address] Blogs.POZ.com/Oriol Twitter.com/OriolGutierrez

NHPC09 - POZ and blogging

by AIDS.gov, Office of HIV/AIDS Policy, U.S. Department of Health and Human Services on Aug 25, 2009

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NHPC09 - POZ and blogging — Presentation Transcript