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Using New Media in African American Communities for HIV Prevention Aisha Moore, Communications Director, AIDS.gov/JSI Michelle Samplin-Salgado, New Media Strategist, AIDS.gov/JSI Meico Whitlock, Senior Fellow, AIDS.gov/Office of HIV/AIDS Policy
Demographics of teen internet users % of teens who use the internet The Pew Research Center’ s Internet & American Life Project 2009 Parent-Teen Cell Phone Survey conducted from June 26 to September 24, 2009 n=800 teens ages 12-17 (including 245 cell phone interviews) Total teens 93 Boys 91 Girls 94 Race/ethnicity White, Non-hispanic 94 Black, Non-Hispanic 87 Hispanic 95 Age 12-13 88 14-17 95 Household income Less than $30,000.yr 88 $30,000-$49,000 89 $50,000-$74,999 96 $75,000+ 97
17% of teens look online for health topics that are hard to talk about, like drug use, sexual health, or depression - When young people don’t feel like they’re getting what they need from an adult they typically turn to their devices.
“ Mobile Access 2010” Pew Internet and American Life 46 African Americans 51 Hispanics/ Latinos 33 Whites % of people who use their phone to go online