http://www.chrisbrogan.com/social-media-is-not-a-life-raft/ http://www.blogtrepreneur.com/2008/05/27/the-limitations-of-social-media/ “When thinking about what social media is going to do for your business, please be wary of setting it up to be the salvation, the be-all, the life raft. It’s a set of tools, a strategy, and a handful of tactics. It’s not always appropriate. It’s not always the best thing in the world. But it’s not a guaranteed everything. “ Are there more important organizational issues to address? Are there more efficient ways to reach same outcomes? Are you getting seduced by Shiny Object Syndrome?
Not sure about this section…the shots of the plan are super busy, but maybe we can just highlight a few things? Or do a case study?
Examples, fb stats & conversation, YouTube, twitter,
New Media: What It Is and
How to Get the Most Out of It
Miguel Gomez, Director, AIDS.gov
Michelle Samplin-Salgado, New Media Strategist, AIDS.gov/John Snow, Inc
• What is new media & how is it used
• Using new media in response to Hepatitis
• The pros and cons of new media
• Making a plan
• Is it working?
• Resources and next steps
Define how to use
new media in
LEARNING OBJECTIVE 1:
and limitations of
LEARNING OBJECTIVE 2:
Describe the steps
developing a new
LEARNING OBJECTIVE 3:
“Demographics of Internet Users.” Pew Internet & American Life Project,
April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-
Data/Whos-Online.aspx. Accessed 8/21/09.
adults in the U.S.
use the Internet.
92%of 18-29 year olds
42%Adults 65+ years
go online using
28% Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life
Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-
Wireless-Internet-Use.aspx. Accessed 8/21/09
In a typical month
of gay men
Say they send a
text message at
least one a day*
Which of the following
is NOT one of the top
5 things people do
• Send or read an email
• Use search to find information
• Find map or direction
• Look for health/medical information
• Look for info about a hobby or interest
What Americans are Doing Online
90% Send or read an email
88% Use search to find information
86% Find map or direction
83% Look for health/medical information
81% Look for info about a hobby or interest
Pew Internet and American Life Project, 2009.
Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-
Daily.aspx. Accessed 8/24/09.
60% of e-patients access user-
generated content related to health.
53% of e-patients consult
20% of e-patients
post or share content.
Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life
Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-
Health-Information.aspx?r=1. Accessed 8/21/09
Let’s look at an example of
how these tools can be used in
the response to HIV. . .
200 of Alabama A& M Students in this Mosaic.
We are all Facing AIDS Together.
What are the benefits
and limitations of new
What do you
want to accomplish?
Decide on your objective before you decide on technology.
Then figure out how to measure it.
How will your objectives be met?
Consider your overall communications plan,
organizational culture, and capacity
What’s the most
A wiki. A blog. A widget. Once you’ve defined your
audience, objectives, and strategy, you can decide.
What would success look like?
Listen. Learn. Adapt.
What did you
plan to do?
What did you
think would be
What actually happened?
How could your results
have been improved?
What did your audience
What will you do
differently in the next
Remixed from the WeAreMedia Project www.wearemedia.org and NTEN.
Project funded by the Surdna Foundation
As of today (4/22) -
• Twitter: 17,964 followers (up 995 from 16,969 last week)
This week we tweeted the following:
• Dorothy Height, civil rights activist, stressed the need to
talk about HIV with other issues. Statement on her
passing: http://bit.ly/bszhJQ (Rt'd 17 times)
Our most interesting new follower(s) this week:
• Harm Reduction Coalition:
Possible tweets for next week:
• New report from the Latino Commission on AIDS,
Social Network Weekly Update