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  • .
  • Need to get list of options from Elisabeth
  • Need citation
  • Need to give Write Solution as list of options
  • http://www.chrisbrogan.com/social-media-is-not-a-life-raft/
    http://www.blogtrepreneur.com/2008/05/27/the-limitations-of-social-media/
    “When thinking about what social media is going to do for your business, please be wary of setting it up to be the salvation, the be-all, the life raft. It’s a set of tools, a strategy, and a handful of tactics. It’s not always appropriate. It’s not always the best thing in the world. But it’s not a guaranteed everything. “
    Are there more important organizational issues to address?
    Are there more efficient ways to reach same outcomes?
    Are you getting seduced by Shiny Object Syndrome?
  • Not sure about this section…the shots of the plan are super busy, but maybe we can just highlight a few things? Or do a case study?
  • Examples, fb stats & conversation, YouTube, twitter,
  • Transcript

    • 1. New Media: What It Is and How to Get the Most Out of It Miguel Gomez, Director, AIDS.gov Michelle Samplin-Salgado, New Media Strategist, AIDS.gov/John Snow, Inc
    • 2. Today’s Agenda • What is new media & how is it used • Using new media in response to Hepatitis • The pros and cons of new media • Making a plan • Is it working? • Resources and next steps
    • 3. Define how to use new media in response to Hepatitis. LEARNING OBJECTIVE 1:
    • 4. Assess benefits and limitations of new media. LEARNING OBJECTIVE 2:
    • 5. Describe the steps involved in developing a new media strategy. LEARNING OBJECTIVE 3:
    • 6. Who are we?
    • 7. ReadyTalk Poll Who are you? o Advocate o Health Department o CBO o Patient o Industry representative o Other
    • 8. New Media in Response to HIV
    • 9. What is new media?
    • 10. Connect. Create. Collaborate. Engage. Listen.
    • 11. Some of the many (and ever-changing) tools… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets Mobile Foursquare
    • 12. What new media tools do you use? o Twitter o Facebook/MySpace o Blog o Podcasts o Online video/YouTube o Widgets o Wikis o Webinars/Webcasts o Mobile ReadyTalk Poll
    • 13. Connect. Create. Collaborate. Engage. Listen.
    • 14. “Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend- Data/Whos-Online.aspx. Accessed 8/21/09. 8in 10 adults in the U.S. use the Internet. 92%of 18-29 year olds 42%Adults 65+ years 56% Latinos 67% African Americans
    • 15. 48%African Americans and 47%English-speaking Hispanics go online using a mobile device 28% Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12- Wireless-Internet-Use.aspx. Accessed 8/21/09
    • 16. In a typical month 25% of gay men 15% of heterosexual men Say they send a text message at least one a day*
    • 17. Which of the following is NOT one of the top 5 things people do online? • Send or read an email • Use search to find information • Find map or direction • Look for health/medical information • Look for info about a hobby or interest ReadyTalk Poll:
    • 18. What Americans are Doing Online 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites- Daily.aspx. Accessed 8/24/09.
    • 19. 60% of e-patients access user- generated content related to health. 53% of e-patients consult Wikipedia. 20% of e-patients post or share content. Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of- Health-Information.aspx?r=1. Accessed 8/21/09
    • 20. Let’s look at an example of how these tools can be used in the response to HIV. . .
    • 21. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together.
    • 22. What are the benefits and limitations of new media?
    • 23. It’s about the message.
    • 24. Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
    • 25. Delivering Content Thanks CDC!
    • 26. • I’m bored. • I’m microtasking. • I’m local. • I’m social.
    • 27. Helping in the Workplace
    • 28. http://www.chrisbrogan.com/social-media-is-not-a-life-raft/ Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
    • 29. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    • 30. Questions?
    • 31. New media strategy
    • 32. It’s about the planning.
    • 33. Approach to New Media Strategy People Objectives Strategy Technology * ©2007 Forrester Research, Inc. All rights reserved.
    • 34. Who are you trying to reach? PEOPLE:
    • 35. What do you want to accomplish? Decide on your objective before you decide on technology. Then figure out how to measure it. OBJECTIVES :
    • 36. How will your objectives be met? Consider your overall communications plan, organizational culture, and capacity STRATEGY:
    • 37. What’s the most appropriate technology? A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide. TECHNOLOGY :
    • 38. What would success look like? MONITORING & EVALUATION:
    • 39. Listen. Learn. Adapt. Before After  What did you plan to do?  What did you think would be the result?  What actually happened?  How could your results have been improved?  What did your audience think?  What will you do differently in the next iteration? Remixed from the WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation
    • 40. What would success look like to YOU?
    • 41. A Facebook Conversation
    • 42. Blog Comments
    • 43. Facebook Insights
    • 44. YouTube Insights
    • 45. As of today (4/22) - • Twitter: 17,964 followers (up 995 from 16,969 last week) This week we tweeted the following: • Dorothy Height, civil rights activist, stressed the need to talk about HIV with other issues. Statement on her passing: http://bit.ly/bszhJQ (Rt'd 17 times) Our most interesting new follower(s) this week: • Harm Reduction Coalition: http://twitter.com/HarmReduction Possible tweets for next week: • New report from the Latino Commission on AIDS, http://bit.ly/c6LPCC Social Network Weekly Update
    • 46. Get your feet wet
    • 47. Help is Available
    • 48. Questions?
    • 49. Stay connected! www.AIDS.gov Blog.AIDS.gov Twitter.com/aidsgov Facebook.com/aidsgov Myspace.com/aidsgov Flickr.com/aidsgov YouTube.com/aidsgov Email Miguel: mgomez@hhs.gov Michelle: msamplin@jsi.com