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  • .
  • Need to get list of options from Elisabeth
  • Need citation
  • Need to give Write Solution as list of options
  • http://www.chrisbrogan.com/social-media-is-not-a-life-raft/ http://www.blogtrepreneur.com/2008/05/27/the-limitations-of-social-media/ “ When thinking about what social media is going to do for your business, please be wary of setting it up to be the salvation, the be-all, the life raft. It’s a set of tools, a strategy, and a handful of tactics. It’s not always appropriate. It’s not always the best thing in the world. But it’s not a guaranteed everything. “ Are there more important organizational issues to address? Are there more efficient ways to reach same outcomes? Are you getting seduced by Shiny Object Syndrome?
  • Not sure about this section…the shots of the plan are super busy, but maybe we can just highlight a few things? Or do a case study?
  • Examples, fb stats & conversation, YouTube, twitter,

Transcript

  • 1. New Media: What It Is and How to Get the Most Out of It Miguel Gomez, Director, AIDS.gov Michelle Samplin-Salgado , New Media Strategist, AIDS.gov/John Snow, Inc
  • 2. Today’s Agenda
    • What is new media & how is it used
    • Using new media in response to Hepatitis
    • The pros and cons of new media
    • Making a plan
    • Is it working?
    • Resources and next steps
  • 3.  
  • 4.
    • Define how to use new media in response to Hepatitis.
    LEARNING OBJECTIVE 1:
  • 5.
    • Assess benefits and limitations of new media.
    LEARNING OBJECTIVE 2:
  • 6.
    • Describe the steps involved in developing a new media strategy.
    LEARNING OBJECTIVE 3:
  • 7. Who are we?
  • 8. ReadyTalk Poll
    • Who are you?
      •  
    • Advocate
    • Health Department
    • CBO
    • Patient
    • Industry representative
    • Other
  • 9. New Media in Response to HIV
  • 10.
    • What is new media?
  • 11.
    • Connect. Create. Collaborate. Engage.
    • Listen.
  • 12.  
  • 13. Some of the many (and ever-changing) tools… RSS Podcasts Blogs Twitter Facebook MySpace YouTube Widgets Mobile Foursquare
  • 14.
    • What new media tools do you use?
      • Twitter      
      • Facebook/MySpace
      • Blog      
      • Podcasts      
      • Online video/YouTube    
      • Widgets      
      • Wikis      
      • Webinars/Webcasts     
      • Mobile
    ReadyTalk Poll
  • 15.
    • Connect. Create. Collaborate. Engage.
    • Listen.
  • 16. “ Demographics of Internet Users.” Pew Internet & American Life Project, April 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Whos-Online.aspx . Accessed 8/21/09. 8 in 10 adults in the U.S. use the Internet. 92% of 18-29 year olds 42% Adults 65+ years 56% Latinos 67% African Americans
  • 17. 48% African Americans and 47% English-speaking Hispanics go online using a mobile device 28% White Americans do Horrigan, John. “Wireless Internet Use.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use.aspx . Accessed 8/21/09
  • 18.
    • In a typical month 25% of gay men
    • 15% of heterosexual men
    • Say they send a text message at least one a day*
  • 19.
    • Which of the following is NOT one of the top 5 things people do online?
    • Send or read an email
    • Use search to find information
    • Find map or direction
    • Look for health/medical information
    • Look for info about a hobby or interest
    ReadyTalk Poll:
  • 20. Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Daily.aspx . Accessed 8/24/09. What Americans are Doing Online 90% Send or read an email 88% Use search to find information 86% Find map or direction 83% Look for health/medical information 81% Look for info about a hobby or interest
  • 21.
    • 60% of e-patients access user-generated content related to health.
    • 53% of e-patients consult Wikipedia .
    • 20% of e-patients post or share content.
    Fox, Susannah. “The Social Life of Health Information.” Pew Internet and American Life Project, 2009. Available at: http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx?r=1 . Accessed 8/21/09
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 30.  
  • 31.
    • Let’s look at an example of how these tools can be used in the response to HIV. . .
  • 32.  
  • 33.  
  • 34.  
  • 35. 200 of Alabama A& M Students in this Mosaic. We are all Facing AIDS Together. 
  • 36.
    • What are the benefits and limitations of new media?
  • 37. It’s about the message.
  • 38. Repurpose, Repurpose! Blog Podcast Tweet YouTube Channel
  • 39. Delivering Content Thanks CDC!
  • 40.
    • I’m bored.
    • I’m microtasking.
    • I’m local.
    • I’m social.
  • 41. Helping in the Workplace
  • 42. http://www.chrisbrogan.com/social-media-is-not-a-life-raft/ Remixed from WeAreMedia Project www.wearemedia.org and NTEN. Project funded by the Surdna Foundation.
  • 43. Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 44.
    • Questions?
  • 45.
      • New media strategy
  • 46. It’s about the planning.
  • 47. Approach to New Media Strategy
        • P eople
        • O bjectives
        • S trategy
        • T echnology
    * ©2007 Forrester Research, Inc. All rights reserved .
  • 48. Who are you trying to reach? PEOPLE:
  • 49. What do you want to accomplish? Decide on your objective before you decide on technology. Then figure out how to measure it. OBJECTIVES:
  • 50. How will your objectives be met? Consider your overall communications plan, organizational culture, and capacity STRATEGY:
  • 51. What’s the most appropriate technology? A wiki. A blog. A widget. Once you’ve defined your audience, objectives, and strategy, you can decide. TECHNOLOGY:
  • 52. What would success look like? MONITORING & EVALUATION :
  • 53. Listen. Learn. Adapt . Remixed from the WeAreMedia Project www.wearemedia.org and NTEN . Project funded by the Surdna Foundation
  • 54.
    • What would success look like to YOU?
  • 55. A Facebook Conversation
  • 56. Blog Comments
  • 57. Facebook Insights
  • 58. YouTube Insights
  • 59.
    • As of today (4/22) -
    • Twitter: 17,964 followers (up 995 from 16,969 last week)
    • This week we tweeted the following:
    • Dorothy Height, civil rights activist, stressed the need to talk about HIV with other issues. Statement on her passing: http:// bit.ly/bszhJQ  (Rt'd 17 times)
    • Our most interesting new follower(s) this week:
    • Harm Reduction Coalition: http:// twitter.com/HarmReduction
    • Possible tweets for next week :
    • New report from the Latino Commission on AIDS, http://bit.ly/c6LPCC
    Social Network Weekly Update
  • 60.  
  • 61. Get your feet wet
  • 62. Help is Available
  • 63.
    • Questions?
  • 64. Stay connected!
    • www.AIDS.gov
    • Blog.AIDS.gov
    • Twitter.com/aidsgov
    • Facebook.com/aidsgov
    • Myspace.com/aidsgov
    • Flickr.com/aidsgov
    • YouTube.com/aidsgov
    Email Miguel: [email_address] Michelle: [email_address]