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govt-strategies-online-engagement-Jones
 

AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website ...

AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.

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  • Ask the question, “What do these movements have in common?” Take a few responses and move on.
  • During the implementation phase of this initiative, we found that there was not a national source of HIV prevention information specifically tailored for Black MSM on social networking sites. New Media - (such as Facebook, Twitter and discussion groups) Stakeholders - (community organizations, bloggers, community leaders, etc.),
  • These channels offer an opportunity for engaging Black MSM in HIV prevention services and advocacy.
  • Who are our funders?

govt-strategies-online-engagement-Jones govt-strategies-online-engagement-Jones Presentation Transcript