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Facing AIDS for World AIDS Day 2009
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  • Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.
  • Transcript

    • 1. Facing AIDS for World AIDS Day
      • Michelle Samplin-Salgado
      • New Media Strategist, AIDS.gov
      • John Snow, Inc.
    • 2.  
    • 3.  
    • 4.
      • Facing AIDS Campaign
      • Power of YOU
      • Lessons Learned
      • Questions
    • 5.
      • What is the Facing AIDS for World AIDS Day Campaign?
    • 6.
      • What is the Facing AIDS for World AIDS Day Campaign?
      • Goal: To help reduce HIV stigma and promote HIV testing.
    • 7. 2008
    • 8.  
    • 9. How YOU Responded
    • 10.  
    • 11. www.aamu.edu/
    • 12. http:// youngblackmoguls.blogspot.com/2009/11/what-wix.html
    • 13. http://www.flickr.com/photos/25095603@N07/4178453206/ http://www.flickr.com/photos/25095603@N07/4177691065/
    • 14.  
    • 15.
      • What Did We Learn?
    • 16. A Little Structure is Good
    • 17. A Little More is Better
    • 18. Have Clear Action Steps
    • 19. Converge (Photos via the USCA blog , by Brandon Joseph Baker )
    • 20. Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
    • 21. Leverage Existing Platforms & Partners
    • 22. Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
    • 23. Explain the Tools
    • 24. Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
    • 25. Lessons Learned (Overall)
      • Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)
      • Power of Partnerships: Give people tools they can use for their own work!
      • Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http:// beth . typepad .com )
      • Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)
    • 26.
      • Questions?
    • 27. Stay Connected!
      • www.AIDS.gov
      • Blog.AIDS.gov
      • Twitter.com/aidsgov
      • Facebook.com/aidsgov
      • Myspace.com/aidsgov
      • Flickr.com/aidsgov
      • YouTube.com/aidsgov
      Email Miguel: [email_address] Michelle : msamplin @ jsi .com Jennie : janderson @ jsi .com