Your SlideShare is downloading. ×
0
Facing AIDS  for World AIDS Day  <ul><li>Michelle Samplin-Salgado </li></ul><ul><li>New Media Strategist, AIDS.gov </li></...
 
 
<ul><li>Facing AIDS Campaign </li></ul><ul><li>Power of YOU  </li></ul><ul><li>Lessons Learned </li></ul><ul><li>Questions...
<ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul>
<ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul><ul><li>Goal: To help reduce HIV stigma and promote...
2008
 
How  YOU  Responded
 
www.aamu.edu/
http:// youngblackmoguls.blogspot.com/2009/11/what-wix.html
http://www.flickr.com/photos/25095603@N07/4178453206/   http://www.flickr.com/photos/25095603@N07/4177691065/
 
<ul><li>What Did We Learn? </li></ul>
A Little Structure is Good
A Little  More is Better
Have Clear Action Steps
Converge (Photos via the  USCA blog , by  Brandon Joseph Baker )
Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
Leverage Existing Platforms & Partners
Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
Explain the Tools
Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
Lessons Learned (Overall) <ul><li>Promotion:  Integrated plan (in-person event, blog, website, email blasts, SNS, partners...
<ul><li>Questions? </li></ul>
Stay Connected! <ul><li>www.AIDS.gov  </li></ul><ul><li>Blog.AIDS.gov </li></ul><ul><li>Twitter.com/aidsgov </li></ul><ul>...
Upcoming SlideShare
Loading in...5
×

Facing AIDS for World AIDS Day 2009

510

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
510
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.
  • Transcript of "Facing AIDS for World AIDS Day 2009"

    1. 1. Facing AIDS for World AIDS Day <ul><li>Michelle Samplin-Salgado </li></ul><ul><li>New Media Strategist, AIDS.gov </li></ul><ul><li>John Snow, Inc. </li></ul>
    2. 4. <ul><li>Facing AIDS Campaign </li></ul><ul><li>Power of YOU </li></ul><ul><li>Lessons Learned </li></ul><ul><li>Questions </li></ul>
    3. 5. <ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul>
    4. 6. <ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul><ul><li>Goal: To help reduce HIV stigma and promote HIV testing. </li></ul>
    5. 7. 2008
    6. 9. How YOU Responded
    7. 11. www.aamu.edu/
    8. 12. http:// youngblackmoguls.blogspot.com/2009/11/what-wix.html
    9. 13. http://www.flickr.com/photos/25095603@N07/4178453206/ http://www.flickr.com/photos/25095603@N07/4177691065/
    10. 15. <ul><li>What Did We Learn? </li></ul>
    11. 16. A Little Structure is Good
    12. 17. A Little More is Better
    13. 18. Have Clear Action Steps
    14. 19. Converge (Photos via the USCA blog , by Brandon Joseph Baker )
    15. 20. Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
    16. 21. Leverage Existing Platforms & Partners
    17. 22. Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
    18. 23. Explain the Tools
    19. 24. Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
    20. 25. Lessons Learned (Overall) <ul><li>Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter) </li></ul><ul><li>Power of Partnerships: Give people tools they can use for their own work! </li></ul><ul><li>Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http:// beth . typepad .com ) </li></ul><ul><li>Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS) </li></ul>
    21. 26. <ul><li>Questions? </li></ul>
    22. 27. Stay Connected! <ul><li>www.AIDS.gov </li></ul><ul><li>Blog.AIDS.gov </li></ul><ul><li>Twitter.com/aidsgov </li></ul><ul><li>Facebook.com/aidsgov </li></ul><ul><li>Myspace.com/aidsgov </li></ul><ul><li>Flickr.com/aidsgov </li></ul><ul><li>YouTube.com/aidsgov </li></ul>Email Miguel: [email_address] Michelle : msamplin @ jsi .com Jennie : janderson @ jsi .com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×