Facing AIDS for World AIDS Day 2009
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  • Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.

Facing AIDS for World AIDS Day 2009 Presentation Transcript

  • 1. Facing AIDS for World AIDS Day
    • Michelle Samplin-Salgado
    • New Media Strategist, AIDS.gov
    • John Snow, Inc.
  • 2.  
  • 3.  
  • 4.
    • Facing AIDS Campaign
    • Power of YOU
    • Lessons Learned
    • Questions
  • 5.
    • What is the Facing AIDS for World AIDS Day Campaign?
  • 6.
    • What is the Facing AIDS for World AIDS Day Campaign?
    • Goal: To help reduce HIV stigma and promote HIV testing.
  • 7. 2008
  • 8.  
  • 9. How YOU Responded
  • 10.  
  • 11. www.aamu.edu/
  • 12. http:// youngblackmoguls.blogspot.com/2009/11/what-wix.html
  • 13. http://www.flickr.com/photos/25095603@N07/4178453206/ http://www.flickr.com/photos/25095603@N07/4177691065/
  • 14.  
  • 15.
    • What Did We Learn?
  • 16. A Little Structure is Good
  • 17. A Little More is Better
  • 18. Have Clear Action Steps
  • 19. Converge (Photos via the USCA blog , by Brandon Joseph Baker )
  • 20. Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
  • 21. Leverage Existing Platforms & Partners
  • 22. Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
  • 23. Explain the Tools
  • 24. Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
  • 25. Lessons Learned (Overall)
    • Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)
    • Power of Partnerships: Give people tools they can use for their own work!
    • Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http:// beth . typepad .com )
    • Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)
  • 26.
    • Questions?
  • 27. Stay Connected!
    • www.AIDS.gov
    • Blog.AIDS.gov
    • Twitter.com/aidsgov
    • Facebook.com/aidsgov
    • Myspace.com/aidsgov
    • Flickr.com/aidsgov
    • YouTube.com/aidsgov
    Email Miguel: [email_address] Michelle : msamplin @ jsi .com Jennie : janderson @ jsi .com