Facing AIDS for World AIDS Day 2009
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  • Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.

Facing AIDS for World AIDS Day 2009 Facing AIDS for World AIDS Day 2009 Presentation Transcript

  • Facing AIDS for World AIDS Day
    • Michelle Samplin-Salgado
    • New Media Strategist, AIDS.gov
    • John Snow, Inc.
  •  
  •  
    • Facing AIDS Campaign
    • Power of YOU
    • Lessons Learned
    • Questions
    • What is the Facing AIDS for World AIDS Day Campaign?
    • What is the Facing AIDS for World AIDS Day Campaign?
    • Goal: To help reduce HIV stigma and promote HIV testing.
  • 2008
  •  
  • How YOU Responded
  •  
  • www.aamu.edu/
  • http:// youngblackmoguls.blogspot.com/2009/11/what-wix.html
  • http://www.flickr.com/photos/25095603@N07/4178453206/ http://www.flickr.com/photos/25095603@N07/4177691065/
  •  
    • What Did We Learn?
  • A Little Structure is Good
  • A Little More is Better
  • Have Clear Action Steps
  • Converge (Photos via the USCA blog , by Brandon Joseph Baker )
  • Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
  • Leverage Existing Platforms & Partners
  • Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
  • Explain the Tools
  • Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
  • Lessons Learned (Overall)
    • Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)
    • Power of Partnerships: Give people tools they can use for their own work!
    • Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http:// beth . typepad .com )
    • Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)
    • Questions?
  • Stay Connected!
    • www.AIDS.gov
    • Blog.AIDS.gov
    • Twitter.com/aidsgov
    • Facebook.com/aidsgov
    • Myspace.com/aidsgov
    • Flickr.com/aidsgov
    • YouTube.com/aidsgov
    Email Miguel: [email_address] Michelle : msamplin @ jsi .com Jennie : janderson @ jsi .com