Bringing HIV Policy and Scientific Advances to Your Community

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  • .
  • Yesterday was National HIV Testing Day and much of what I’m going to show you today relates to our efforts to connect people with HIV prevention and treatment services
  • More so, at AIDS.gov, we think of social media as a means of ...
  • Bringing HIV Policy and Scientific Advances to Your Community

    1. 1. Go Tell it on the Mountain: Bringing HIV Policy and Scientific Advances to your Community Aisha Moore, Communications Director, AIDS.gov/JSI Meico Whitlock, Consultant, AIDS.gov
    2. 2. Go Tell it on the Mountain: Bringing HIV Policy and Scientific Advances to your Community
    3. 3. Activity: Defining your objective • Get into groups based on the audience you want to reach • Complete the People & Objective part of the sheet provided for you. • Discuss your objective with others in your group. • Write one of your objectives on the large flip chart paper • Report out to the group.
    4. 4. STRATEGY • Define your efforts. • How will your efforts support your objectives? • And assume you are successful. What will be different ?
    5. 5. Experiential Learning Cycle
    6. 6. Things to Consider • Content • Mood • Language • Your overall communications plan, organizational culture, and capacity
    7. 7. Increased real feedback and discussion
    8. 8. Build email list.* * Worth it if your audiences use email
    9. 9. Tell your story
    10. 10. Connect with like- minded organizations and people
    11. 11. Connect with the media
    12. 12. Provide real-time updates
    13. 13. Encourage people to take action – Volunteer – Advocate – Get tested – What else?
    14. 14. Activity: What’s your strategy? • Stand next to your poster with the objective • List strategies you feel that will help the information resonate with your chosen audience. • At the sound of the chime move to the next sheet. • When you return to your original sheets pick your top three strategies to report out
    15. 15. Let’s Talk • What are the barriers? • What are the resources that you need? • What follow-up would you like to see from this session?
    16. 16. Making this real … In the next month: 1.Refine your POST worksheet 2.Complete the Project Listen Activity 3.Consider forming a collaboration with someone else in this room.
    17. 17. blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov

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