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Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
Aids.gov qr codes
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  • Context – Why?
  • Credibility – Contact info? What are you selling?
  • Credibility – A good time?
  • Unique design – same delivery
  • Transcript

    • 1. QR codes Case Study AIDS.gov Jeremy Vanderlan
    • 2. What I DoTechnical Lead Interactive Media Lead
    • 3. QR codes Case Study AIDS.gov•QR Code Overview•AIDS.gov approach•Best Practices & Resources•Using Analytics
    • 4. 2011 Marks 30 Years of AIDS 4
    • 5. 5
    • 6. 6
    • 7. 7
    • 8. 8
    • 9. QR Code Overview• Credibility and Context• Give People a Reason to Scan• Purpose = Value• Mobile-Specific
    • 10. QR Codes Case Study AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices & Resources•Using Analytics
    • 11. AIDS.gov Approach • Numerous Mobile Resources • Printed Resources including Fact Sheets, Promotional Materials, Community Partners • Branded • Use Analytics
    • 12. AIDS.gov Approach• Simplicity – short http://m.aids.gov URL’s• Mobile-Specific• Share best practices with others working in http://locator.aids.gov HIV/AIDS Community
    • 13. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices•Using Analytics
    • 14. URL’s can be Long… http://www.aids.gov/hiv- aids-basics/hiv-aids- 101/overview/aids- timeline/index.html
    • 15. Simplify for Best Results• The suggested minimum size is 1.25’’ x 1.25’’• Use URL Shortener when possible (will decrease the need for a larger size)• Add white space around the QR code for easier detection• If possible, add a link as text to accompany the QR code• Link to mobile-specific or mobile-optimized resources
    • 16. Device Testing
    • 17. Branding
    • 18. Resources• QR generators – http://qrcode.kaywa.com/ – http://goqr.me• QR readers – Depends on smartphone platform – Quality is inconsistent – We do not recommend or endorse a specific one
    • 19. QR codes Case Study AIDS.gov• QR Code Overview• AIDS.gov Approach• Best Practices & Resources• Using Analytics
    • 20. Analytics• http://m.aids.gov/touch/?q r=true&mat=bc• qr=true let’s us know the link came from a QR scan• mat=bc came from a business card• Tracking these resources in Google Analytics helps us sort how and when these QR codes were used
    • 21. AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com

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