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QR codes Case Study    AIDS.gov                  Jeremy Vanderlan
What I DoTechnical Lead  Interactive Media Lead
QR codes Case Study             AIDS.gov•QR Code Overview•AIDS.gov approach•Best Practices & Resources•Using Analytics
2011 Marks 30 Years of AIDS                              4
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QR Code Overview• Credibility and  Context• Give People a  Reason to Scan• Purpose = Value• Mobile-Specific
QR Codes Case Study             AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices & Resources•Using Analytics
AIDS.gov Approach    • Numerous Mobile Resources    • Printed Resources including      Fact Sheets, Promotional      Mater...
AIDS.gov Approach• Simplicity – short                           http://m.aids.gov  URL’s• Mobile-Specific• Share best prac...
Building a Mobile, Location-Based   Search Mash-up for AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices•Using An...
URL’s can be Long…         http://www.aids.gov/hiv-         aids-basics/hiv-aids-         101/overview/aids-         timel...
Simplify for Best Results• The suggested minimum size is 1.25’’ x 1.25’’• Use URL Shortener when possible (will decrease t...
Device Testing
Branding
Resources• QR generators  – http://qrcode.kaywa.com/  – http://goqr.me• QR readers  – Depends on smartphone platform  – Qu...
QR codes Case Study               AIDS.gov•   QR Code Overview•   AIDS.gov Approach•   Best Practices & Resources•   Using...
Analytics• http://m.aids.gov/touch/?q  r=true&mat=bc• qr=true let’s us know the link came from a  QR scan• mat=bc came fro...
AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov        ...
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  • Context – Why?
  • Credibility – Contact info? What are you selling?
  • Credibility – A good time?
  • Unique design – same delivery
  • Transcript of "Aids.gov qr codes"

    1. 1. QR codes Case Study AIDS.gov Jeremy Vanderlan
    2. 2. What I DoTechnical Lead Interactive Media Lead
    3. 3. QR codes Case Study AIDS.gov•QR Code Overview•AIDS.gov approach•Best Practices & Resources•Using Analytics
    4. 4. 2011 Marks 30 Years of AIDS 4
    5. 5. 5
    6. 6. 6
    7. 7. 7
    8. 8. 8
    9. 9. QR Code Overview• Credibility and Context• Give People a Reason to Scan• Purpose = Value• Mobile-Specific
    10. 10. QR Codes Case Study AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices & Resources•Using Analytics
    11. 11. AIDS.gov Approach • Numerous Mobile Resources • Printed Resources including Fact Sheets, Promotional Materials, Community Partners • Branded • Use Analytics
    12. 12. AIDS.gov Approach• Simplicity – short http://m.aids.gov URL’s• Mobile-Specific• Share best practices with others working in http://locator.aids.gov HIV/AIDS Community
    13. 13. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices•Using Analytics
    14. 14. URL’s can be Long… http://www.aids.gov/hiv- aids-basics/hiv-aids- 101/overview/aids- timeline/index.html
    15. 15. Simplify for Best Results• The suggested minimum size is 1.25’’ x 1.25’’• Use URL Shortener when possible (will decrease the need for a larger size)• Add white space around the QR code for easier detection• If possible, add a link as text to accompany the QR code• Link to mobile-specific or mobile-optimized resources
    16. 16. Device Testing
    17. 17. Branding
    18. 18. Resources• QR generators – http://qrcode.kaywa.com/ – http://goqr.me• QR readers – Depends on smartphone platform – Quality is inconsistent – We do not recommend or endorse a specific one
    19. 19. QR codes Case Study AIDS.gov• QR Code Overview• AIDS.gov Approach• Best Practices & Resources• Using Analytics
    20. 20. Analytics• http://m.aids.gov/touch/?q r=true&mat=bc• qr=true let’s us know the link came from a QR scan• mat=bc came from a business card• Tracking these resources in Google Analytics helps us sort how and when these QR codes were used
    21. 21. AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com
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