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  • Context – Why?
  • Credibility – Contact info? What are you selling?
  • Credibility – A good time?
  • Unique design – same delivery
  • Transcript

    • 1. QR codes Case Study AIDS.gov Jeremy Vanderlan
    • 2. What I DoTechnical Lead Interactive Media Lead
    • 3. QR codes Case Study AIDS.gov•QR Code Overview•AIDS.gov approach•Best Practices & Resources•Using Analytics
    • 4. 2011 Marks 30 Years of AIDS 4
    • 5. 5
    • 6. 6
    • 7. 7
    • 8. 8
    • 9. QR Code Overview• Credibility and Context• Give People a Reason to Scan• Purpose = Value• Mobile-Specific
    • 10. QR Codes Case Study AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices & Resources•Using Analytics
    • 11. AIDS.gov Approach • Numerous Mobile Resources • Printed Resources including Fact Sheets, Promotional Materials, Community Partners • Branded • Use Analytics
    • 12. AIDS.gov Approach• Simplicity – short http://m.aids.gov URL’s• Mobile-Specific• Share best practices with others working in http://locator.aids.gov HIV/AIDS Community
    • 13. Building a Mobile, Location-Based Search Mash-up for AIDS.gov•QR Code Overview•AIDS.gov Approach•Best Practices•Using Analytics
    • 14. URL’s can be Long… http://www.aids.gov/hiv- aids-basics/hiv-aids- 101/overview/aids- timeline/index.html
    • 15. Simplify for Best Results• The suggested minimum size is 1.25’’ x 1.25’’• Use URL Shortener when possible (will decrease the need for a larger size)• Add white space around the QR code for easier detection• If possible, add a link as text to accompany the QR code• Link to mobile-specific or mobile-optimized resources
    • 16. Device Testing
    • 17. Branding
    • 18. Resources• QR generators – http://qrcode.kaywa.com/ – http://goqr.me• QR readers – Depends on smartphone platform – Quality is inconsistent – We do not recommend or endorse a specific one
    • 19. QR codes Case Study AIDS.gov• QR Code Overview• AIDS.gov Approach• Best Practices & Resources• Using Analytics
    • 20. Analytics• http://m.aids.gov/touch/?q r=true&mat=bc• qr=true let’s us know the link came from a QR scan• mat=bc came from a business card• Tracking these resources in Google Analytics helps us sort how and when these QR codes were used
    • 21. AIDS.gov resources• Mobile site - m.aids.gov• Locator - locator.aids.gov• Twitter - @AIDSgov• Blog - blog.aids.gov Connect• Twitter - @thulcandrian• email - jvanderlan@icfi.com

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