AIDS.gov Mobile Presentation for US Conference on AIDS 2011

AIDS.gov and Mobile Michelle Samplin-Salgado Jeremy Vanderlan AIDS.gov US Conference on AIDS Chicago, IL November 12, 2011

Other (38%)
Android
iOS
(62%)
Smartphone Platforms in US, 2011
Smartphones and Tablets outshipped PC’s (desktop and notebooks) for the first time in Q4 2010
Smartphone market share expected to exceed 50% of mobile users by Q3 2012
Current State of Mobile

“ Mobile Access 2010” Pew Internet and American Life 46 African Americans 51 Hispanics/ Latinos 33 Whites % of people who use their phone to go online

Subject Matter Experts

Communications Professionals

Policymakers

Community Organizations and Leaders

Technical Staff

I ’m bored I ’m local I ’m social I ’m multitasking

30 years ago this year

Mobile in 1981

Mobile in 2011

Siri answers…

Your top health searches, asked and answered, October 2010 http://www.cnn.com/2010/HEALTH/10/21/top.health.searches.answered/index.html
Of the top 5 health searches on mobile Yahoo, 3 were sexual health related
Pregnancy
STDs
Herpes

18% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. .

AIDS.gov mobile site
Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago)
Mobile visits increased 670% over the past year

Real searches on AIDS.gov AIDS.gov analytics 6,16,2011 Desktop Mobile
can you get hiv from oral
can you get aids from shaking hands
coworker has hiv
aids vaccine
how many people get hiv a year
when was aids testing introduced
do you get aids by 69
can u have a healthy baby and be hiv positive
effects of media on hiv/aids
can i catch hiv from pre com during oral sex
using meth will it effect your heptic c
do you have to tell people you have aids

Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes Can I get hiv/aids by… How do I get hiv/aids… Numerous variations averaging over 5 minutes on the site Information on hiv 5 minutes treatmentstepsforhiv 16 minutes

SMS and KNOWIT Private/Personal

Diffused Resources

Relationships Clear communication Technical magic The Process

The Locator

locator.AIDS.gov ANYWHERE Web to Widget

HIV/AIDS Service Locator

Return on Investment Data Source: Mashable – Aaron Maxwell

28,000 Searches 13% Mobile

Widget on over 90 Websites

SMS – Prevention and Treatment

Accessibility

Life-Changing Accessibility “ Last Wednesday, my life changed forever. I got an iPhone. I consider it the greatest thing to happen to the blind for a very long time, possibly ever. It offers unparalleled access to properly made applications, and changed my life in twenty-four hours.” – Austin Seraphin http://behindthecurtain.us/2010/06/12/my-first-week-with-the-iphone/

@ USCA Take the AIDS.gov Social Media and Mobile Challenge – Scan the QR code, Stop by Booth #320, or go to http://m.aids.gov/touch/usca/challenge.html

blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected

AIDS.gov Mobile Presentation for US Conference on AIDS 2011

by AIDS.gov, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services

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