Mindy Nichamin              AIDS.gov New Media Coordinator              John Snow, Inc. (JSI)PRACTICAL PROBLEM SOLVING    ...
PRACTICAL PROBLEM SOLVING                            Slide 2 USING MOBILE TECHNOLOGY
Current State of Mobile• 46% of U.S.                 Smartphone Platforms in US, 2011    adults are smartphone    owners (...
80%of internet users havelooked online forhealth information.This translates to 59% of all adults.                      Th...
% of people who use their phone to go online      51             46  Hispanics/   Latinos   African            Americans  ...
30 years ago               6
Mobile in 1981          PRACTICAL PROBLEM SOLVING                                      Slide 7           USING MOBILE TECH...
Mobile in 2012          PRACTICAL PROBLEM SOLVING                                      Slide 8           USING MOBILE TECH...
Context         Content               Container          PRACTICAL PROBLEM SOLVING                                        ...
I’mI’m bored   I’m local   I’m social                                     multitasking
PRACTICAL PROBLEM SOLVING                            Slide 11 USING MOBILE TECHNOLOGY
Tiers of Adoption• SMS • Lowest   common   denominator • Universal   adoption        PRACTICAL PROBLEM SOLVING            ...
Tiers of AdoptionMobile Web – Nearly universalApplications – Targeted experience – Platform specific (Android,   iOS, Wind...
Why an App?• Advantages  • Utilize device-    specific features  • Better overall user    experience  • Revenue generation...
   Cons  Must develop for multiple platformCost – avg. $30,000 to build per platform            PRACTICAL PROBLEM SOLVING...
Why a mobile website?• Advantages  • It’s the web – REACH  • Cross-platform  • Cost is generally less than    app developm...
Return on Investment                              Cost vs. Users Reached              = 10,000                            ...
PRACTICAL PROBLEM SOLVING                            Slide 19 USING MOBILE TECHNOLOGY
20
PRACTICAL PROBLEM SOLVING                            Slide 21 USING MOBILE TECHNOLOGY
PRACTICAL PROBLEM SOLVING                            Slide 22 USING MOBILE TECHNOLOGY
ResultsPRACTICAL PROBLEM SOLVING                                 Slide 23 USING MOBILE TECHNOLOGY
AIDS.gov mobile site                                       • Mobile                                         accounts for  ...
28,000 actual searches                             13% are mobile      PRACTICAL PROBLEM SOLVING                          ...
18%The number of mobile users wholand onHow you get HIV or AIDS(making it the most viewed page)Mobile users are coming to ...
Private/Personal     PRACTICAL PROBLEM SOLVING                                 Slide 27      USING MOBILE TECHNOLOGY
QR CodesAIDS.gov Mobile Site              AIDS.gov Locator  http://m.AIDS.gov             http://locator.AIDS.gov         ...
Resources               Lance Roggendorff                       Jeremy Vanderlan             LRoggendorff@icfi.com        ...
Stay Connected!http://m.AIDS.gov                         http://locator.AIDS.gov     blog.AIDS.gov     twitter.com/AIDSgov...
AIDS.gov & Mobile
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AIDS.gov & Mobile

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Presented April 4, 2012 as part of the "Practical Problem Solving Using Mobile Technology" panel at the 2012 Nonprofit Technology Conference (NTEN) in San Francisco, California.

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  • Legacy of activism and activity….lots of stakeholders involved in the process.
  • AIDS.gov & Mobile

    1. 1. Mindy Nichamin AIDS.gov New Media Coordinator John Snow, Inc. (JSI)PRACTICAL PROBLEM SOLVING Slide 1 USING MOBILE TECHNOLOGY
    2. 2. PRACTICAL PROBLEM SOLVING Slide 2 USING MOBILE TECHNOLOGY
    3. 3. Current State of Mobile• 46% of U.S. Smartphone Platforms in US, 2011 adults are smartphone owners (more prevalent than basic Other mobile phone owners) (38%) • Android• Smartphones and • iOS tablets outshipped PCs (62%) (desktop and notebooks) for the first time in Q4 2011 Canalys & Pew Internet PRACTICAL PROBLEM SOLVING Slide 3 USING MOBILE TECHNOLOGY
    4. 4. 80%of internet users havelooked online forhealth information.This translates to 59% of all adults. The Social Life of Health Information, 2011 .May 12, 2011by Susannah Fox http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-Info.aspx PRACTICAL PROBLEM SOLVING Slide 4 USING MOBILE TECHNOLOGY
    5. 5. % of people who use their phone to go online 51 46 Hispanics/ Latinos African Americans 33 Whites “ ” PRACTICAL PROBLEM SOLVING Slide 5 USING MOBILE TECHNOLOGY
    6. 6. 30 years ago 6
    7. 7. Mobile in 1981 PRACTICAL PROBLEM SOLVING Slide 7 USING MOBILE TECHNOLOGY
    8. 8. Mobile in 2012 PRACTICAL PROBLEM SOLVING Slide 8 USING MOBILE TECHNOLOGY
    9. 9. Context Content Container PRACTICAL PROBLEM SOLVING Slide 9 USING MOBILE TECHNOLOGY
    10. 10. I’mI’m bored I’m local I’m social multitasking
    11. 11. PRACTICAL PROBLEM SOLVING Slide 11 USING MOBILE TECHNOLOGY
    12. 12. Tiers of Adoption• SMS • Lowest common denominator • Universal adoption PRACTICAL PROBLEM SOLVING Slide 12 USING MOBILE TECHNOLOGY
    13. 13. Tiers of AdoptionMobile Web – Nearly universalApplications – Targeted experience – Platform specific (Android, iOS, Windows, Blackberry, etc.) PRACTICAL PROBLEM SOLVING Slide 13 USING MOBILE TECHNOLOGY
    14. 14. Why an App?• Advantages • Utilize device- specific features • Better overall user experience • Revenue generation PRACTICAL PROBLEM SOLVING Slide 14 USING MOBILE TECHNOLOGY
    15. 15.  Cons Must develop for multiple platformCost – avg. $30,000 to build per platform PRACTICAL PROBLEM SOLVING Slide 15 USING MOBILE TECHNOLOGY
    16. 16. Why a mobile website?• Advantages • It’s the web – REACH • Cross-platform • Cost is generally less than app development• Cons • Lacks functionality/feel of app • Requires network or wifi connectivity PRACTICAL PROBLEM SOLVING Slide 16 USING MOBILE TECHNOLOGY
    17. 17. Return on Investment Cost vs. Users Reached = 10,000 users reached Mobile Website Mobile App (iPhone only) Mobile App(iPhone,Android, BB) $0 $22,500 $45,000 $67,500 $90,000 Data Source: Mashable – Aaron Maxwell PRACTICAL PROBLEM SOLVING Slide 17 USING MOBILE TECHNOLOGY
    18. 18. PRACTICAL PROBLEM SOLVING Slide 19 USING MOBILE TECHNOLOGY
    19. 19. 20
    20. 20. PRACTICAL PROBLEM SOLVING Slide 21 USING MOBILE TECHNOLOGY
    21. 21. PRACTICAL PROBLEM SOLVING Slide 22 USING MOBILE TECHNOLOGY
    22. 22. ResultsPRACTICAL PROBLEM SOLVING Slide 23 USING MOBILE TECHNOLOGY
    23. 23. AIDS.gov mobile site • Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago) • Mobile visits increased 1100% over the past year PRACTICAL PROBLEM SOLVING Slide 24 USING MOBILE TECHNOLOGY
    24. 24. 28,000 actual searches 13% are mobile PRACTICAL PROBLEM SOLVING Slide 25 USING MOBILE TECHNOLOGY
    25. 25. 18%The number of mobile users wholand onHow you get HIV or AIDS(making it the most viewed page)Mobile users are coming to us for what they seeas our most important content and arebypassing the home page altogether, it seems. PRACTICAL PROBLEM SOLVING Slide 26 USING MOBILE TECHNOLOGY
    26. 26. Private/Personal PRACTICAL PROBLEM SOLVING Slide 27 USING MOBILE TECHNOLOGY
    27. 27. QR CodesAIDS.gov Mobile Site AIDS.gov Locator http://m.AIDS.gov http://locator.AIDS.gov PRACTICAL PROBLEM SOLVING Slide 28 USING MOBILE TECHNOLOGY
    28. 28. Resources Lance Roggendorff Jeremy Vanderlan LRoggendorff@icfi.com JVanderlan@icfi.com @lroggendorff @thulcandrianLuke Wroblewski Pew Internet & Americanwww.lukew.com Josh Clark Life Project www.globalmoxie.com www.pewinternet.org @lukew @globalmoxie @Pew_Internet PRACTICAL PROBLEM SOLVING Slide 29 USING MOBILE TECHNOLOGY
    29. 29. Stay Connected!http://m.AIDS.gov http://locator.AIDS.gov blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov PRACTICAL PROBLEM SOLVING Slide 30 USING MOBILE TECHNOLOGY

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