AIDS.gov Jeremy Vanderlan AIDS.gov Web Content Mavens Washington, DC November 15, 2011
What I Do Technical Lead
 
2011 Marks 30 Years of AIDS
Diffused Resources
AIDS.gov launch World AIDS Day, 2006
Starting   Small First Podcast, June 2007
Blog launch, Spring 2008
MySpace
Facebook
Twitter
 
 
70%  Wanted Basic HIV Information from AIDS.gov  .
Search
 
Content Management
 
Why Percussion Works for Us <ul><li>Separate Content and Presentation </li></ul><ul><li>Validate HTML (cross-browser + acc...
Other (38%)  <ul><li>Android </li></ul><ul><li>iOS </li></ul><ul><li>(62%)  </li></ul>Smartphone Platforms in US, 2011 <ul...
Subject Matter Experts
Communications Professionals
Policymakers
Community Organizations and Leaders
Technical Staff
 
I ’m bored I ’m local I ’m social I ’m multitasking
Your top health searches, asked and answered, October 2010 http://www.cnn.com/2010/HEALTH/10/21/top.health.searches.answer...
18%  The number of mobile users who land on  How you get HIV or AIDS (making it the most viewed page)   Mobile users are c...
AIDS.gov mobile site <ul><li>Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago) </li></ul><ul><li>M...
Real searches on AIDS.gov AIDS.gov analytics 6,16,2011 Desktop Mobile <ul><li>can you get hiv from oral </li></ul><ul><li>...
Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes...
SMS and KNOWIT Private/Personal
AIDS.gov Now
 
The Locator
 
locator.AIDS.gov ANYWHERE Web to Widget
HIV/AIDS Service Locator
blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursqua...
YouTube
FourSquare
Flickr
Facing AIDS
QR codes
blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursqua...
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Aids.gov at Web Content Mavens

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AIDS.gov presentation on mobile, content, and social media for DC Web Content Mavens meeting on November 15, 2011.

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  • What is unique to us at AIDS.gov - Working across the HIV lots of effort around our policy blog - lobbying heavily to get old school community to teach them - Senior management don ’t value new media or understand how citizens are using it to make decisions about their health care - eauraucrat obligation to learn
  • There is so much information on the internet, sometimes it is a challenge to find what services are available without specific direction. 1. Housing and Urban Development ’s (HUD): Housing Opportunities for Persons with AIDS Program 2. Substance Abuse Mental Health Services Administration&apos;s (SAMHSA): Center for Mental Health Services 3. Health Resources and Services Administration (HRSA) 4. Center for Disease control and Prevention (CDC) 5. Office of Population Affairs (OPA) On each of these sites you can find a Health center Ryan White HIV/AIDS program HIV testing and counseling site Agencies that provide care for HIV/AIDS, hepatitis, STIs, tuberculosis Mental health services Substance abuse services Housing opportunities for persons with AIDS Family planning provider
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Some are many layers deep in the agency ’s hierarchy Finding agency websites is hard Not recognizable URLs
  • Launched in February 2010
  • Through the locator, we ’re able to reach each owner of data to correct and update HUD, CDC, SAMHSA, HRSA, OPA Responsive government Positive response Blog post about the experience Build trust for AIDS.gov project
  • The original concept was to have the locator on the AIDS.gov website. Increased availability Widgets extended the reach beyond the AIDS.gov website and beyond the HIV/AIDS community. Widgets - small application that you can embed in a social network, blog, or website.
  • Aids.gov at Web Content Mavens

    1. 1. AIDS.gov Jeremy Vanderlan AIDS.gov Web Content Mavens Washington, DC November 15, 2011
    2. 2. What I Do Technical Lead
    3. 4. 2011 Marks 30 Years of AIDS
    4. 5. Diffused Resources
    5. 6. AIDS.gov launch World AIDS Day, 2006
    6. 7. Starting Small First Podcast, June 2007
    7. 8. Blog launch, Spring 2008
    8. 9. MySpace
    9. 10. Facebook
    10. 11. Twitter
    11. 14. 70% Wanted Basic HIV Information from AIDS.gov  .
    12. 15. Search
    13. 17. Content Management
    14. 19. Why Percussion Works for Us <ul><li>Separate Content and Presentation </li></ul><ul><li>Validate HTML (cross-browser + accessibility) </li></ul><ul><li>Multiple Templates, platforms and formats (HTML, XML, multimedia) </li></ul><ul><li>Mobile </li></ul>
    15. 20. Other (38%) <ul><li>Android </li></ul><ul><li>iOS </li></ul><ul><li>(62%) </li></ul>Smartphone Platforms in US, 2011 <ul><li>Smartphones and Tablets outshipped PC’s (desktop and notebooks) for the first time in Q4 2010 </li></ul><ul><li>Smartphone market share expected to exceed 50% of mobile users by Q3 2012 </li></ul>Current State of Mobile
    16. 21. Subject Matter Experts
    17. 22. Communications Professionals
    18. 23. Policymakers
    19. 24. Community Organizations and Leaders
    20. 25. Technical Staff
    21. 27. I ’m bored I ’m local I ’m social I ’m multitasking
    22. 28. Your top health searches, asked and answered, October 2010 http://www.cnn.com/2010/HEALTH/10/21/top.health.searches.answered/index.html <ul><li>Of the top 5 health searches on mobile Yahoo, 3 were sexual health related </li></ul><ul><li>Pregnancy </li></ul><ul><li>STDs </li></ul><ul><li>Herpes </li></ul>
    23. 29. 18% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page)   Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. .
    24. 30. AIDS.gov mobile site <ul><li>Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago) </li></ul><ul><li>Mobile visits increased 670% over the past year </li></ul>
    25. 31. Real searches on AIDS.gov AIDS.gov analytics 6,16,2011 Desktop Mobile <ul><li>can you get hiv from oral </li></ul><ul><li>can you get aids from shaking hands </li></ul><ul><li>coworker has hiv </li></ul><ul><li>aids vaccine </li></ul><ul><li>how many people get hiv a year </li></ul><ul><li>when was aids testing introduced </li></ul><ul><li>do you get aids by 69 </li></ul><ul><li>can u have a healthy baby and be hiv positive </li></ul><ul><li>effects of media on hiv/aids </li></ul><ul><li>can i catch hiv from pre com during oral sex </li></ul><ul><li>using meth will it effect your heptic c </li></ul><ul><li>do you have to tell people you have aids </li></ul>
    26. 32. Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes Can I get hiv/aids by… How do I get hiv/aids… Numerous variations averaging over 5 minutes on the site Information on hiv 5 minutes treatmentstepsforhiv 16 minutes
    27. 33. SMS and KNOWIT Private/Personal
    28. 34. AIDS.gov Now
    29. 36. The Locator
    30. 38. locator.AIDS.gov ANYWHERE Web to Widget
    31. 39. HIV/AIDS Service Locator
    32. 40. blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov facing.aids.gov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected
    33. 41. YouTube
    34. 42. FourSquare
    35. 43. Flickr
    36. 44. Facing AIDS
    37. 45. QR codes
    38. 46. blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov facing.aids.gov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected
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