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Aids.gov at Web Content Mavens
 

AIDS.gov presentation on mobile, content, and social media for DC Web Content Mavens meeting on November 15, 2011.

AIDS.gov presentation on mobile, content, and social media for DC Web Content Mavens meeting on November 15, 2011.

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  • What is unique to us at AIDS.gov - Working across the HIV lots of effort around our policy blog - lobbying heavily to get old school community to teach them - Senior management don ’t value new media or understand how citizens are using it to make decisions about their health care - eauraucrat obligation to learn
  • There is so much information on the internet, sometimes it is a challenge to find what services are available without specific direction. 1. Housing and Urban Development ’s (HUD): Housing Opportunities for Persons with AIDS Program 2. Substance Abuse Mental Health Services Administration's (SAMHSA): Center for Mental Health Services 3. Health Resources and Services Administration (HRSA) 4. Center for Disease control and Prevention (CDC) 5. Office of Population Affairs (OPA) On each of these sites you can find a Health center Ryan White HIV/AIDS program HIV testing and counseling site Agencies that provide care for HIV/AIDS, hepatitis, STIs, tuberculosis Mental health services Substance abuse services Housing opportunities for persons with AIDS Family planning provider
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Mobile devices are personal and it doesn ’t get more personal than health and with health it doesn’t get more personal than sexual health.
  • Some are many layers deep in the agency ’s hierarchy Finding agency websites is hard Not recognizable URLs
  • Launched in February 2010
  • Through the locator, we ’re able to reach each owner of data to correct and update HUD, CDC, SAMHSA, HRSA, OPA Responsive government Positive response Blog post about the experience Build trust for AIDS.gov project
  • The original concept was to have the locator on the AIDS.gov website. Increased availability Widgets extended the reach beyond the AIDS.gov website and beyond the HIV/AIDS community. Widgets - small application that you can embed in a social network, blog, or website.

Aids.gov at Web Content Mavens Aids.gov at Web Content Mavens Presentation Transcript

  • AIDS.gov Jeremy Vanderlan AIDS.gov Web Content Mavens Washington, DC November 15, 2011
  • What I Do Technical Lead
  •  
  • 2011 Marks 30 Years of AIDS
  • Diffused Resources
  • AIDS.gov launch World AIDS Day, 2006
  • Starting Small First Podcast, June 2007
  • Blog launch, Spring 2008
  • MySpace
  • Facebook
  • Twitter
  •  
  •  
  • 70% Wanted Basic HIV Information from AIDS.gov  .
  • Search
  •  
  • Content Management
  •  
  • Why Percussion Works for Us
    • Separate Content and Presentation
    • Validate HTML (cross-browser + accessibility)
    • Multiple Templates, platforms and formats (HTML, XML, multimedia)
    • Mobile
  • Other (38%)
    • Android
    • iOS
    • (62%)
    Smartphone Platforms in US, 2011
    • Smartphones and Tablets outshipped PC’s (desktop and notebooks) for the first time in Q4 2010
    • Smartphone market share expected to exceed 50% of mobile users by Q3 2012
    Current State of Mobile
  • Subject Matter Experts
  • Communications Professionals
  • Policymakers
  • Community Organizations and Leaders
  • Technical Staff
  •  
  • I ’m bored I ’m local I ’m social I ’m multitasking
  • Your top health searches, asked and answered, October 2010 http://www.cnn.com/2010/HEALTH/10/21/top.health.searches.answered/index.html
    • Of the top 5 health searches on mobile Yahoo, 3 were sexual health related
    • Pregnancy
    • STDs
    • Herpes
  • 18% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page)   Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. .
  • AIDS.gov mobile site
    • Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago)
    • Mobile visits increased 670% over the past year
  • Real searches on AIDS.gov AIDS.gov analytics 6,16,2011 Desktop Mobile
    • can you get hiv from oral
    • can you get aids from shaking hands
    • coworker has hiv
    • aids vaccine
    • how many people get hiv a year
    • when was aids testing introduced
    • do you get aids by 69
    • can u have a healthy baby and be hiv positive
    • effects of media on hiv/aids
    • can i catch hiv from pre com during oral sex
    • using meth will it effect your heptic c
    • do you have to tell people you have aids
  • Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes Can I get hiv/aids by… How do I get hiv/aids… Numerous variations averaging over 5 minutes on the site Information on hiv 5 minutes treatmentstepsforhiv 16 minutes
  • SMS and KNOWIT Private/Personal
  • AIDS.gov Now
  •  
  • The Locator
  •  
  • locator.AIDS.gov ANYWHERE Web to Widget
  • HIV/AIDS Service Locator
  • blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov facing.aids.gov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected
  • YouTube
  • FourSquare
  • Flickr
  • Facing AIDS
  • QR codes
  • blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov facing.aids.gov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected