Aids.gov at Web Content Mavens

AIDS.gov Jeremy Vanderlan AIDS.gov Web Content Mavens Washington, DC November 15, 2011

What I Do Technical Lead

2011 Marks 30 Years of AIDS

Diffused Resources

AIDS.gov launch World AIDS Day, 2006

Starting Small First Podcast, June 2007

Blog launch, Spring 2008

MySpace

Facebook

Twitter

70% Wanted Basic HIV Information from AIDS.gov .

Search

Content Management

Why Percussion Works for Us
Separate Content and Presentation
Validate HTML (cross-browser + accessibility)
Multiple Templates, platforms and formats (HTML, XML, multimedia)
Mobile

Other (38%)
Android
iOS
(62%)
Smartphone Platforms in US, 2011
Smartphones and Tablets outshipped PC’s (desktop and notebooks) for the first time in Q4 2010
Smartphone market share expected to exceed 50% of mobile users by Q3 2012
Current State of Mobile

Subject Matter Experts

Communications Professionals

Policymakers

Community Organizations and Leaders

Technical Staff

I ’m bored I ’m local I ’m social I ’m multitasking

Your top health searches, asked and answered, October 2010 http://www.cnn.com/2010/HEALTH/10/21/top.health.searches.answered/index.html
Of the top 5 health searches on mobile Yahoo, 3 were sexual health related
Pregnancy
STDs
Herpes

18% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. .

AIDS.gov mobile site
Mobile accounts for 15% of all traffic to AIDS.gov (just 4% one year ago)
Mobile visits increased 670% over the past year

Real searches on AIDS.gov AIDS.gov analytics 6,16,2011 Desktop Mobile
can you get hiv from oral
can you get aids from shaking hands
coworker has hiv
aids vaccine
how many people get hiv a year
when was aids testing introduced
do you get aids by 69
can u have a healthy baby and be hiv positive
effects of media on hiv/aids
can i catch hiv from pre com during oral sex
using meth will it effect your heptic c
do you have to tell people you have aids

Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes Can I get hiv/aids by… How do I get hiv/aids… Numerous variations averaging over 5 minutes on the site Information on hiv 5 minutes treatmentstepsforhiv 16 minutes

SMS and KNOWIT Private/Personal

AIDS.gov Now

The Locator

locator.AIDS.gov ANYWHERE Web to Widget

HIV/AIDS Service Locator

blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov facing.aids.gov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected

YouTube

FourSquare

Flickr

Facing AIDS

QR codes

blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov facing.aids.gov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected

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Aids.gov at Web Content Mavens

by AIDS.gov, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services

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Aids.gov at Web Content Mavens Presentation Transcript