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AIDS.gov and mobile at the ViiV Summit

by AIDS.gov, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services

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AIDS.gov and mobile at the ViiV Summit Presentation Transcript

AIDS.gov and Mobile Context, Content, and Container Miguel Gomez Director, AIDS.gov ViiV Summit September 30, 2011

“ Mobile Access 2010” Pew Internet and American Life 46 African Americans 51 Hispanics/ Latinos 33 Whites % of people who use their phone to go online

I’m bored I’m local I’m social I’m multitasking

30 years ago this year

Mobile in 1981

Mobile in 2011

Your top health searches, asked and answered, October 2010 http://www.cnn.com/2010/HEALTH/10/21/top.health.searches.answered/index.html

Of the top 5 health searches on mobile Yahoo, 3 were sexual health related

Pregnancy

STDs

Herpes

17% The number of mobile users who land on How you get HIV or AIDS (making it the most viewed page) Mobile users are coming to us for what they see as our most important content and are bypassing the home page altogether, it seems. .

AIDS.gov mobile site

Real searches on AIDS.gov AIDS.gov analytics 6,16,2011 Desktop Mobile

can you get hiv from oral

can you get aids from shaking hands

coworker has hiv

aids vaccine

how many people get hiv a year

when was aids testing introduced

do you get aids by 69

can u have a healthy baby and be hiv positive

effects of media on hiv/aids

can i catch hiv from pre com during oral sex

using meth will it effect your heptic c

do you have to tell people you have aids

Sample Mobile Search AIDS.gov AIDS.gov analytics 6,16,2011 Search Terms Time on Site Aids and aging populations 12 minutes Can I get hiv/aids by… How do I get hiv/aids… Numerous variations averaging over 5 minutes on the site Information on hiv 5 minutes treatmentstepsforhiv 16 minutes

SMS and KNOWIT Private/Personal

Diffused Resources

Relationships Clear communication Technical magic The Process

The Locator

locator.AIDS.gov ANYWHERE Web to Widget

HIV/AIDS Service Locator

Return on Investment Data Source: Mashable – Aaron Maxwell

28,000 Searches

Widget on 270 Websites

SMS – Prevention and Treatment

Accessibility

blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov myspace.com/AIDSgov flickr.com/AIDSgov youtube.com/AIDSgov foursquare.com/AIDSgov http://m.AIDS.gov http://locator.AIDS.gov Stay Connected

AIDS.gov and mobile at the ViiV Summit

by AIDS.gov, Office of HIV/AIDS and Infectious Disease Policy, U.S. Department of Health and Human Services

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AIDS.gov and mobile at the ViiV Summit Presentation Transcript