Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement  (11NTCgovt) Meico Whitlock A...
Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day!  Session Evaluation...
Facing AIDS  for World AIDS Day  <ul><li>Meico Whitlock </li></ul><ul><li>AIDS.gov Fellow </li></ul>
Agenda <ul><li>What is Facing AIDS? </li></ul><ul><li>How did we do it? </li></ul><ul><li>What did we learn? </li></ul>
 
 
<ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul>
<ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul><ul><li>Goal: To help reduce HIV stigma and promote...
2010 1587 photos
The Response
 
 
www.aamu.edu/
<ul><li>What Did We Learn? </li></ul>
A Little Structure is Good
A Little  More is Better
Have Clear Action Steps
Converge (Photos via the  USCA blog , by  Brandon Joseph Baker )
Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
Leverage Existing Platforms & Partners
Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
Explain the Tools
Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
Lessons Learned (Overall) <ul><li>Promotion:  Integrated plan (in-person event, blog, website, email blasts, SNS, partners...
<ul><li>Questions? </li></ul>
<ul><li>www.AIDS.gov  </li></ul><ul><li>Blog.AIDS.gov </li></ul><ul><li>Twitter.com/aidsgov </li></ul><ul><li>Facebook.com...
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AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.

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  • What is AIDS.gov?
  • Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.
  • Campaign is three years old.
  • USCA 2010 HPLS 2010
  • Expanded reach through new media channels
  • Power of Integrating with In-Person Events
  • Share * Twitter * Facebook * email Embed govt-strategies-online-engagement-Whitlock

    1. 1. Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt) Meico Whitlock AIDS.gov Fellow
    2. 2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCgovt to 69866. ONLINE Use 11NTCgovt at http://nten.org/ntc/eval
    3. 3. Facing AIDS for World AIDS Day <ul><li>Meico Whitlock </li></ul><ul><li>AIDS.gov Fellow </li></ul>
    4. 4. Agenda <ul><li>What is Facing AIDS? </li></ul><ul><li>How did we do it? </li></ul><ul><li>What did we learn? </li></ul>
    5. 7. <ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul>
    6. 8. <ul><li>What is the Facing AIDS for World AIDS Day Campaign? </li></ul><ul><li>Goal: To help reduce HIV stigma and promote HIV testing. </li></ul>
    7. 9. 2010 1587 photos
    8. 10. The Response
    9. 13. www.aamu.edu/
    10. 14. <ul><li>What Did We Learn? </li></ul>
    11. 15. A Little Structure is Good
    12. 16. A Little More is Better
    13. 17. Have Clear Action Steps
    14. 18. Converge (Photos via the USCA blog , by Brandon Joseph Baker )
    15. 19. Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
    16. 20. Leverage Existing Platforms & Partners
    17. 21. Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
    18. 22. Explain the Tools
    19. 23. Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
    20. 24. Lessons Learned (Overall) <ul><li>Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter) </li></ul><ul><li>Power of Partnerships: Give people tools they can use for their own work! </li></ul><ul><li>Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http://beth.typepad.com ) </li></ul><ul><li>Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS) </li></ul>
    21. 25. <ul><li>Questions? </li></ul>
    22. 26. <ul><li>www.AIDS.gov </li></ul><ul><li>Blog.AIDS.gov </li></ul><ul><li>Twitter.com/aidsgov </li></ul><ul><li>Facebook.com/aidsgov </li></ul><ul><li>Myspace.com/aidsgov </li></ul><ul><li>Flickr.com/aidsgov </li></ul><ul><li>YouTube.com/aidsgov </li></ul><ul><li>[email_address] </li></ul>Stay Connected!
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