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AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website …

AIDS.gov, a program of the Office of HIV/AIDS Policy in the U.S. Department of Health and Human Services, provides access to Federal HIV programs, policies, and resources through its website (www.AIDS.gov) and new media channels (e.g. blog, Twitter, Facebook, YouTube, Flickr). AIDS.gov also plans, implements, and evaluates domestic World AIDS Day and National HIV Testing Day initiatives. In this session, the AIDS.gov team will provide an overview of the tools and strategies that AIDS.gov uses to best reach their diverse audiences. The presentation will also provide a case study of Facing AIDS for World AIDS Day (December 1), an online photo initiative in which diverse audiences across the country shared photos of themselves holding signs stating why they were “Facing AIDS” for World AIDS Day. The initiative’s goals were to help reduce HIV stigma and promote HIV testing.

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  • What is AIDS.gov?
  • Here at AIDS.gov we have been able to utilize New Media to convey our message with the following platforms.
  • Campaign is three years old.
  • USCA 2010 HPLS 2010
  • Expanded reach through new media channels
  • Power of Integrating with In-Person Events

Transcript

  • 1. Facing AIDS via Twitter, Widgets, Mobile & More: Government Strategies for Online Engagement (11NTCgovt) Meico Whitlock AIDS.gov Fellow
  • 2. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCgovt to 69866. ONLINE Use 11NTCgovt at http://nten.org/ntc/eval
  • 3. Facing AIDS for World AIDS Day
    • Meico Whitlock
    • AIDS.gov Fellow
  • 4. Agenda
    • What is Facing AIDS?
    • How did we do it?
    • What did we learn?
  • 5.  
  • 6.  
  • 7.
    • What is the Facing AIDS for World AIDS Day Campaign?
  • 8.
    • What is the Facing AIDS for World AIDS Day Campaign?
    • Goal: To help reduce HIV stigma and promote HIV testing.
  • 9. 2010 1587 photos
  • 10. The Response
  • 11.  
  • 12.  
  • 13. www.aamu.edu/
  • 14.
    • What Did We Learn?
  • 15. A Little Structure is Good
  • 16. A Little More is Better
  • 17. Have Clear Action Steps
  • 18. Converge (Photos via the USCA blog , by Brandon Joseph Baker )
  • 19. Make it Real http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
  • 20. Leverage Existing Platforms & Partners
  • 21. Make it Easy to Personalize & Share http://www.youtube.com/watch?v=C-_9Jy_otSQ
  • 22. Explain the Tools
  • 23. Repurpose! http://www.youtube.com/watch?v=mJ09gVChOl8
  • 24. Lessons Learned (Overall)
    • Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)
    • Power of Partnerships: Give people tools they can use for their own work!
    • Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http://beth.typepad.com )
    • Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)
  • 25.
    • Questions?
  • 26.
    • www.AIDS.gov
    • Blog.AIDS.gov
    • Twitter.com/aidsgov
    • Facebook.com/aidsgov
    • Myspace.com/aidsgov
    • Flickr.com/aidsgov
    • YouTube.com/aidsgov
    • [email_address]
    Stay Connected!